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Creative Leadership for Marketers


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8 skills that all true Marketing Leaders should have. In our Advanced Master in Creativity and Marketing, we use these skills as a signature for all our classes.

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Creative Leadership for Marketers

  1. 1. 1
  2. 2. 2 True marketing leaders embrace uncertainty and complexity as creative catalysts that invite and demand innovation. Creative leaders should view constraints as exciting challenges that promote creativity, not restrict it. Additionally, a creative leader doesn’t fear failure despite recognising the inherent risk of trying new things.
  3. 3. Confidence ability to question without fear 3
  4. 4. 4 Observation Seeing problems and ideas
  5. 5. 5 knowing you don’t know everything Humility
  6. 6. 6 Mindfullness thinking on how to think
  7. 7. 7 Exploring and Experimenting CURIOSITY
  8. 8. Resourcefulness something to tinker with 8
  9. 9. 9 Energy to explore and tinker
  10. 10. Resourcefulness: something to tinker with Energy: to explore and tinker Action: not just thinking, but doing. 10 Action not just thinking, but doing
  11. 11. 11 Advanced Master in Creativity and Marketing Join us on Facebook
  12. 12. 12 Laurent Bouty Academic Director Advanced Master in Creativity and Marketing Join me on social network: Twitter Facebook Blog LinkedIN