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BLACK + GOLD Brand Overview v12


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Black + Gold. A Creative Agency for the Digital Age. 2018 Company Deck and Overview.

Today, the task of establishing and managing your brand is the heart of any successful marketing strategy. That is exactly what we do at BLACK + GOLD. Highly adaptable and fully staffed, we help you navigate the lucrative world of eCommerce.

As a next-generation marketing agency, we combine crisp, distinctive photography, comprehensive website development, and social media innovation, to ensure that consumers see your story and your products — and want to know more.

Production services, styling, models, retouching, and all third-party vendors are included in one estimate and one invoice. We customize our offerings to fit within your budget; for instance, we are happy to combine creative photography and catalogue images into one shoot.

Creative Director Elizabeth Waterman and her team at BLACK + GOLD have worked for some of the biggest names in the industry, such as Alex & Ani, Marc Jacobs, and Elie Tahari. Now, we would like to use our expertise and experience to help you amplify your digital presence and grow your business.

BLACK + GOLD operates out of New York and Los Angeles, serving clients across North America.

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BLACK + GOLD Brand Overview v12

  1. 1. Brand Partnership Overview
  2. 2. 2 | 15BLaCKandGOLd.nYC You have to keep yourself open and aware to the urges that motivate you. Keep the channel open... no artist is pleased. [there is] no satisfac- tion whatever at any time. there is only a queer divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than the others. - Martha Graham “ a cREaTIVE agEncy FoR THE dIgITal agE BLaCK + GOLd BLaCK + GOLd Creative direCtOrs are wOrKinG artists. we BrinG PUre CreativitY intO OUr PrOJeCts.
  3. 3. 3 | Elizabeth has creatively managed photography for notable fashion brands such as Marc Jacobs and Elie Tahari. With a B.A. in Fine Arts from University of Southern California, she brings ten years of eCommerce photography experience to the table. In her spare time, Elizabeth photographs exotic dancers for a forth coming book project, and enjoys maintaining her fiercely manicured nails. Elizabeth splits her time between New York and Los Angeles. Harry James Hanson is an artist and Creative Director with a passion for telling compelling stories and the ability to see beauty anywhere and everywhere. He holds a dual degree in Photography and Film Studies from Wesleyan University, and with more than three years at BLACK + GOLD, Harry has suc- cessfully directed shoots for a range of fashion, accessories, and lifestyle brands. Harry resides in New York and oversees production and operations in the New York studio. ELIZABETH WATERMAN President / CEO Harry James Hanson Executive Creative Director LEADERSHIP
  4. 4. 4 | Why Black + GOLD Fully Staffed, Dedicated Production Crews Versatile Studio Space + On Location Capabilities Over 10 Years Of Experience Operations In New York & Los Angeles
  5. 5. 5 | Product & Model Photography PRODUCTS/SERVICES Creative Campaign Lifestyle Imagery Products On White On Figure
  6. 6. 6 | SOCIAL MEDIA Distribution & AmPLIFICATION Social Account Growth Paid Social Programs Influencer Marketing Strategic Partnerships Design & Community Management PRODUCTS/SERVICES
  7. 7. 7 | STRATEGY & ANALYTICS PRODUCTS/SERVICES Social Media Strategy Consumer Insights Social Innovation Consulting Data & Analytics
  8. 8. 8 | CONTENT & CREATIVE PRODUCTS/SERVICES Campaign Development Video Production Editorial & Social Content Copywriting
  9. 9. 9 | 15BLaCKandGOLd.nYC here are some brands we work with. noTablE clIEnTs
  10. 10. 10 | 15BLaCKandGOLd.nYC Beauty executive + influencer PHasE I established Brand image Custom Photography & Photo Curation PHasE II Custom Photo & video Campaign social Media Planning & Buying PHasE III account Management Custom editorial tailored hashtags Optimized timing kaREn ballou CaMPaiGn Overview
  11. 11. 11 | 15BLaCKandGOLd.nYC kaREn ballou *Based On 5 MOnth CaMPaiGn. data as OF deC 2017 tOtaL FOLLOwers 2,000 4,000 6,0000 1 2 3 4 MOnth GrOwth Chart FaCeBOOK instaGraM twitter
  12. 12. 12 | 15BLaCKandGOLd.nYC social Media Campaign kERacoloR PHasE I established Brand image & strategy PHasE II instagram account Management Photo Curation & Copywriting tailored hashtags Optimized timing CaMPaiGn Overview
  13. 13. 13 | 15BLaCKandGOLd.nYC GrOwth Chart kERacoloR ToTal FolloWERs gRoWTH/ % IncREasE CaMPaiGn start 5,053 MOnth 2 7,389 2x MOnth 3 MOnth 4 12,102 3x 14,067 3x *Based on 4 month campaign. data as of Jan. 2018
  14. 14. 14 | YOUR BRANd Partner Black + Gold • We are your in-house social team • Fully developed creative strategy • All-in-one tailored service • Dedicated to elevating your brand
  15. 15. Studio Locations: 345 Eldert StREet, Suite #215 Brooklyn, New York 11237 PH: (347) 413-6404 or (917) 374-6880 3103 17th Street, Santa Monica California 90405 PH: (323) 301-3324