For the complete report, get in touch with us at : info@netscribes.com Aakash Educational Services Ltd. offers coaching classes to students preparing for Medical and Engineering entrance examinations. The company runs a successful chain of 47 study centres and 100 examination centres across India. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2008-10. Industry Analysis provides top level understanding of the education sector in India with emphasis on Coaching Classes segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Aakash Educational Services
Ltd.
July 2011

2. Contents
Executive Summary
Factsheet
F t h t
Offices & Centres
Key People
SWOT Analysis
Aakash Educational Services Financial Profile
Ltd. Industry Analysis
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
R tN
Appendix
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3. Executive Summary
• Aakash Educational Services Ltd. offers coaching classes to students preparing for Medical and Engineering
Company
Company entrance examinations
t i ti
Description • The company runs a successful chain of X study centres and Y examination centres across India
• It primarily functions under three broad categories, category 1, category 2 and category 3
Business Model
•SStrength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
h1i fi j h h k 1i f h k f
• The company can reap significant benefits owing to opportunity 1 while threat 1 may result in higher
SWOT Analysis expenditure on developing infrastructure
• Aakash Educational Services Ltd generated total revenues of INR X mn in the fiscal year (FY) 20‐‐ registering
Aakash Educational Services Ltd generated total revenues of INR X mn in the fiscal year (FY) 20
a y‐oy growth of A%. The company earned a net profit of INR Y mn in FY 20‐‐, an increase of B% y‐o‐y
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's financial
performance
• I di
Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
d i i d i l i d b l d INR X b d i b dl di id d i
education systems namely, A and B
• Formal education system includes segments such as A and B, whereas the informal education system
Industry Analysis includes X, Y and Z
• The coaching class segment in India is estimated to be valued at INR X bn in 20‐‐, growing at a CAGR of A% is
expected to reach INR Y bn by 20‐‐.The market is mainly dominated by the coaching institutions extending
classes for Medical, Engineering and other Management examinations
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive
• Competition in the coaching class industry is increasing steadily with many private chains opening their
Landscape
p coaching institutions in different regions of the country
coaching institutions in different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry
y ‐‐ • It is one of India’s largest coaching institutes for Medical and
Engineering entrance exams
Corporate Address ‐‐ • The company has an employee base of over X professionals and
it serves over Y students annually through its classroom and non‐
classroom programs
• The company has three divisions namely division 1, division 2
Tel No. ‐‐ and division 3
• It provides:
Fax No. ‐‐
• Service 1
Website ‐‐ • Service 2
• Service 3
E mail:
E‐mail: ‐‐
• The institute also works closely with schools and junior colleges
Year Founded ‐‐ in order to provide customized and power‐packed training
programs for competitive exams for children in A to B std.
Ownership ‐‐
• The company also extends scholarships for its X and Y programs
Revenue ‐‐ • It operates around X study centres and more than Y examination
Fiscal Year End ‐‐ centres in India
Auditor ‐‐
Industry Players ‐‐
Brief History
B i f Hi
• 20‐‐:
• 20‐‐:
• 19‐‐:
19 :
Source:
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5. Offices & Centres – India
HQ Office
Study Centres
Study Centres
Information Centres
Source: Note: The mappings also exhibit major cities with multiple centres
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6. Key People
Founder & Managing Director Director
Mr. X Mr. Y
Designation Designation
Age : ‐‐ Age :‐‐
Since: ‐‐ Since: ‐‐
Current Position: • ‐‐ Current Position: • ‐‐
Biography • ‐‐
Biography • ‐‐ • ‐‐
• ‐‐
Qualification: • ‐‐
Qualification: • ‐‐
• ‐‐
Others • ‐‐
Shareholders of the Company
Name No. of Shares held
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
Source: ‐‐ ‐‐
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7. SWOT Analysis
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2 :
• Strength 3 :
Opportunities Threats
• Opportunity 1: • Threat 1:
• Opportunity 2 : • Threat 2:
• Opportunity 3:
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8. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y change • Analysis point 1
Particulars
Particulars 20
20‐‐ 20
20‐‐ 20
20‐‐
(20‐‐‐)
(20 )
Profitability Ratios
Operating Margin ‐ ‐ ‐ ‐
• Analysis point 2
Net Margin ‐ ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐ ‐
Return on Equity ‐ ‐ ‐ ‐ • Analysis point 3
Analysis point 3
Return on Capital Employed ‐ ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐ ‐
Return on Assets ‐ ‐ ‐ ‐ • Analysis point 4
Return on Fixed Assets ‐ ‐ ‐ ‐
Cost Ratios
Cost Ratios ‐ ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐ ‐
Administration costs (% of Sales) ‐ ‐ ‐ ‐
Interest costs (% of Sales) ‐ ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐ ‐ Ownership Structure
Current Ratio
C t R ti ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ Total Paid‐up Capital ‐
Leverage Ratios ‐ ‐ ‐ ‐ Total Number of shareholders ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ Share Holding Pattern
Interest Coverage Ratio ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐
Source: Improved Decline Note: y‐o‐y change in Profitability and Cost Ratios is represented in basis points
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9. Industry Analysis
Coaching Classes Segments – Overview Size & Growth
• A and B constitute the coaching classes market in India Entrance Test Prep Market
• X is subject‐based and highly dependent on the INR bn Private Tuitions Market
reputation of individual local teachers 600 E
+U%
 Market for the same is highly fragmented with classes often 500 D
X%
being run by X from residential premises C
400 B X%
• Entrance test preparation market is process driven as A X%
300 X%
content can be standardized across centers X%
 More than X% of the total test preparation market is 200 Y%
Y% Y%
occupied by Y market Y% Y%
100
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Entrance Test Prep Market Break‐up (20‐‐) Private Tuitions Market Break‐up (20‐‐)
B A
C X% A
Y%
U% X%
D Z% V%
E
Y%
B
Source:
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10. Competitive Landscape (4/4)
Competitive Scenario
Brilliant Career MT
Company Name
Company Name Aakash FIITJEE Gateforum IMS Kalrashukla PRIME TIME Vidyasagar
Tutorials Forum Educare
Number of Centres
Study ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Information ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Examination ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/(loss) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone A H M L H M M NA NA L L NA
Zone B M L M M L M NA NA M L NA
Zone C M NA H L M L H H H M H
Zone D L H M M H H NA L M H NA
Market Segmentation (courses/subjects)
Course A           
Course B           
Course C           
Course D           
Course E           
Course F           
Source:
SAMPLE H: High; L: Low; M: Medium  Offered  Not Offered
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11. Thank you for the attention
Aakash Educational Services Ltd. is a part of Netscribes’ Education Company Profile
Series.
S i
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Gaurav Kumar Jitendra Punjabi
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