Top 10 Mobile Operators for Western Europe

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Top 10 Mobile Operators for Western Europe
Published on January 2009

Table of Content

Introduction . 9
The Top 10 Mobile Operators In Western Europe'... 9
Where Will Further Growth Come From'.. 9
table: Top 10 Mobile Operators In Western Europe9
operator: T-Mobile, Vodafone, Telecom Italia Mobile, Orange, Movistar, Vodafone, SFR, O2,
Vodafone, E-Plus
chart: High Penetration Rates Reduce Growth Prospects..9
Western Europe Penetration Rates 2008e (%)
Subscribers. 10
chart: Western Europe Mobile Growth ...10
Historical Data And Forecasts (%)
chart: Growth Strong For Few10
Western Europe Net Additional Subscribers (000)
Revenues... 12
Table: Revenues For W. Europe's Top 10 Mobile Operators...12
operator: SFR, Orange, Movistar, Telecom Italia, T-Mobile, Vodafone (Germany), Vodafone
(Italy), Vodafone (UK), E-Plus
ARPU.. 13
Conclusion.. 13
Table: ARPU For Western Europe's Top 10 Mobile Operators...13
operator: SFR, Orange, Movistar, o2, Vodafone (UK), Vodafone (Italy), Telecom Italia,
Vodafone (Germany), T-Mobile, E-Plus
Business Environment Rankings ... 15
Western Europe . 15
Table: Western Europe Business Environment Rankings...16
countries: France, UK, Germany, Norway, Italy, Spain, Sw eden, Greece, Austria, Netherlands,
Sw itzerland, Finland, Denmark, Portugal, Ireland, Belgium
Company Profiles ' United Kingdom. 18
Vodafone
Company Profiles ' Germany. 20
T-Mobile International
Company Profiles ' Spain .. 22
Telefónica
Company Profiles ' Italy ... 25
Telecom Italia
Company Profiles ' France 28
Orange
Market Data Analysis 29
United Kingdom29
Table: UK Mobile Market, Q208...30

Top 10 Mobile Operators for Western Europe Page 1/8


operator: O2, Vodafone, T-Mobile, Orange, Hutchison 3G, Total
Table: UK Mobile Network Operator Subscriber Mix Q20830
operator: Hutchison 3G (e), Vodafone, O2, Orange, T-Mobile, Total
Table: UK Mobile Market Net Additions, Q307-Q20830
operator: Vodafone, Hutchison 3G, Orange, O2, T-Mobile, Total
Table: O2..31
Subscriber Numbers (mn): Total number, Type: Prepaid, Type: Postpaid, Tech: GSM (2G),
Market share (%), No. of net additions, Market share of net additions (%) Subscriber usage:
Minutes of total use (bn), Blended ARPU (EUR), Blended ARPU (GBP), ARPU (Prepaid) (EUR),
ARPU (Prepaid) (GBP), ARPU (Contract) (EUR), ARPU (Contract) (GBP), ARPU (Data) (EUR)
Table: Vodafone...32
Tech: W-CDMA (3G), Market share (%), No. of net additions, Market share of net additions (%)
Subscriber usage: Minutes of total use (bn), Blended ARPU (GBP), ARPU (Prepaid) (GBP),
ARPU (Contract) (GBP), Quarterly churn rate (%), Voice revenues (GBP), Non-voice revenues
(GBP), % of voice service revenues, % of Non-voice service revenues Financial/structure:
Operating revenue (GBPmn) (1), ebitda (eurmn), capital expenditure (eurmn), capital
expenditure as % operating revenue, capital expenditure/subscriber
table: Hutchison 3G33
Subscriber Numbers (mn): Total number (1), Type: Prepaid, Type: Postpaid, Tech: W-CDMA (3G),
Market share (%), No of net additions, Market share of net additions (%)
Table: T-Mobile..33
Blended ARPU (EUR), ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly churn rate (%),
Voice revenues (EUR), Non-voice revenues (EUR), % of Voice service revenues, % of Non-voice
service Revenues Financial/structure: Operating revenue (EURmn), EBITDA (EURmn), Capital
expenditure (EURmn), Capital expenditure as % operating revenue, Capital expenditure/
subscriber
Germany ... 34
Table'German Mobile Market, Q208...35
operator: T-Mobile Deutschland, Vodafone Deutschland, E-Plus, O2, Total
Table: German Mobile Market Net Additions, Q307-Q20835
Table: Germany Mobile Network Operator Subscriber Mix Q208...36
3G .. 37
Table: German Blended ARPU, 2006-2008 (EUR/user/month)..37
operator: O2, T-Mobile Deutschland, Vodafone Deutschland, E-Plus
Table: T-Mobile..38
Subscriber Numbers (mn): Total Number, Type: Prepaid, Type: Postpaid, Market Share (%),
No of Net Additions, Market Share of Net Additions (%) Subscriber usage: Blended ARPU (EUR),
ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly Churn Rate (%), Voice Revenues (EUR),
Non-Voice Revenues (EUR), % of Voice Service Revenues, % of Non-Voice Service Revenues
Financial/structure: Operating Revenue (EURmn), Net Profit (EURmn) (1), EBITDA (EURmn),
Capital Expenditure (EURmn), Capital Expenditure as % Operating Rev, Capital Expenditure/
Subscriber
Subscriber Numbers (mn): Total Number, Type: Prepaid, Type: Postpaid, Tech: GSM (2G),
Tech: W-CDMA (3G), Market Share (%), No of Net Additions, Market Share of Net Additions



(%) Subscriber usage: Minutes of Total Use (mn), Minutes of Use/Subscriber, Blended ARPU
(EUR), ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly Churn Rate (%), % of Voice Service
Revenues, % of Non-Voice Service Revenues, % of Data Revenues (non SMS) Financial/structure:
Operating Revenue (EURmn) (1)
MVNOs .. 40
Table: E-Plus..40
Subscriber Numbers (mn): Total Number, % active customers, Type: Prepaid, Type: Postpaid,
Tech: GSM (2G), Market Share (%), No of Net Additions, Market Share of Net Additions (%)
Subscriber usage: Minutes of Total Use (mn), Minutes of Use/Subscriber, Blended ARPU (EUR),
ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly Churn Rate (%), Voice Revenues (EUR),
Non-Voice Revenues (EUR), % of Voice Service Revenues, % of Non-Voice Service Revenues
Financial/structure: Operating Revenue (EURmn), Net Profit (EURmn), EBITDA (EURmn),
Capital Expenditure (EURmn), Capital Expenditure as % Operating Rev, Capital Expenditure/
Subscriber
Spain.. 41
Table: O2..41
Market Share (%), No of Net Additions, Market Share of Net Additions (%) Subscriber usage:
Minutes of Total Use (bn), Minutes of Use/Subscriber, Blended ARPU (EUR), ARPU (Prepaid) (EUR),
ARPU (Contract) (EUR), ARPU (Data) (EUR), %non-P2PSMS over data revenues Financial/structure:
Operating Revenue (EURmn) (1), Operating Income (EURmn), OIBDA (EUR), Capital Expenditure
(EURmn), Capital Expenditure as % Operating Rev, Capital Expenditure/Subscriber
Table: Spain Mobile Market Net Additions, Q208-Q407..42
operator: Telefónica Móviles (Movistar), Vodafone, Orange, Yoigo, Total
Table:Spain Mobile Market, Q208..43
Table: Spain Mobile Network Operator Subscriber Mix Q208..43
Table: Spanish 3G Market, Q20843
operator: Vodafone, Telefónica Móviles (Movistar), Orange, Yoigo, Total
Table: Telefónica.44
Tech: W-CDMA (3G), Market Share (%), No. of Net Additions, Market Share of Net Additions (%)
Subscriber usage: Minutes of Use/Subscriber, Blended ARPU (EUR), ARPU (Prepaid) (EUR),
ARPU (Contract) (EUR), ARPU (Data) (EUR), % non-P2PSMS over data revenues Financial/structure:
Operating Revenue (EURmn), OIBDA (EURmn), Capital Expenditure (EURmn), Capital Expenditure as
% Operating Rev, Capital Expenditure/Subscriber
3G .. 45
Subscriber usage: Minutes of Total Use (mn), Minutes of Use/Subscriber, Blended ARPU (EUR),
ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly Churn Rate (%), % of Non-Voice Service
Revenues, % of Data Revenues (non SMS) Financial/structure: Operating Revenue (EURmn) (1),
Net Profit (EURmn) (1), EBITDA (EURmn) (1)
Table: Yoigo...46
Subscriber Numbers (mn): Total Number, Type: Prepaid, Type: Postpaid, Tech: W-CDMA (3G),
Market Share (%), No. of Net Additions, Market Share of Net Additions (%) Subscriber usage:
Voice Revenues (EURmn), Non-Voice Revenues (EURmn), % of Voice Service Revenues, % of
Non-Voice Service Revenues Financial/structure: Operating Revenue (EURmn) (1), Operating



Income (EURmn) (2)
Table: Orange...46
Subscriber Numbers (mn): Total Number (2), Type: Prepaid (1), Type: Postpaid, Tech: GSM (2G),
Subscriber usage: Minutes of Use/Subscriber, Blended ARPU (EUR), ARPU (Prepaid) (EUR),
ARPU (Contract) (EUR), ARPU (Data) (EUR), Quarterly Churn Rate (%), Voice Revenues (EURmn),
Non-Voice Revenues (EURmn), % of Voice Service Revenues, % of Non-Voice Service Revenues
Financial/structure: Operating Revenue (EURmn)
Italy 47
Table: Italy Mobile Market (Q208)48
operator: Telecom Italia, Vodafone Italia, WIND, 3 Italia, Total
Table: Italy Mobile Market, Net Additions (Q208)48
operator: WIND, 3 Italia, Vodafone Italia, Telecom Italia, Total
3G... 49
MVNOs .. 49
Table: Telecom Italia..50
Tech: CDMA 2000 (3G), Market share (%), No. of net additions, Market share of net additions
(%), 3G subscribers as % of total (estimate) Subscriber usage: Minutes of total use (bn),
Minutes of use/subscriber, Blended ARPU (EUR), Quarterly churn rate (%), Voice revenues (EUR),
Non-voice revenues (EUR), % of voice service revenues, % of non-voice service revenues
Financial/structure: Operating revenue (EUR), EBITDA (EUR), Capital expenditure (EUR),
Capital expenditure as % operating rev, Capital expenditure/ subscriber
Tech: W-CDMA (3G), Market share (%), No. of net additions, Market share of net additions (%),
3G subscribers as % of total (estimate) Subscriber usage: Minutes of total use (bn), Minutes
of use/subscriber, Blended ARPU (EUR), ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly
churn rate (%), Voice revenues (EUR), Non-voice revenues (EUR), % of voice service revenues,
% of non-voice service revenues, % of Data revenues (non SMS), % of non-voice revs minus data
revenues Financial/structure: Operating revenue (EUR), Net profit (EUR), EBITDA (EUR)
Table: WIND52
Tech: W-CDMA (3G), GPRS (i-mode), Market share (%), No. of net additions, Market share of net
additions (%), 3G subscribers as % of total (estimate) Subscriber usage: Blended ARPU (EUR),
ARPU (Data) (EUR) Financial/structure: Operating revenue (EUR), Net profit (EUR), EBITDA (EUR),
Capital expenditure (EUR) (1), Capital expenditure as % operating rev, Capital expenditure/
subscriber
Table: 3 Italia52
Subscriber Numbers (mn): Total number, Type: Prepaid, Type: Postpaid, Tech: W-CDMA (3G),
Blended ARPU (EUR), Quarterly churn rate (%) (1) Financial/structure: Operating revenue
(EUR), Net profit (EUR), EBITDA (EUR)
France. 53
Table: France Mobile Market Net Additions, Q407-Q208..54
operator: Orange, SFR *, Bouygues, MVNO *, Total
Table: France Mobile Market, Q208.54
operator: Orange, SFR *, Bouygues, MVNO (e) *, Total
3G .. 55
Table: French Mobile Network Operator Subscriber Mix Q20855



operator: Bouygues, SFR, Orange, MVNO (e), Total
Table: French Mobile Market Blended ARPU, Q407-Q20855
operator: Bouygues, SFR, Orange
Table: Orange...56
Tech: W-CDMA (3G), Market share (%), No. of net additions, Market share of net additions (%)
Subscriber usage: Blended ARPU (EUR), ARPU (Prepaid) (EUR), ARPU (Contract) (EUR), ARPU (Data)
(EUR), Quarterly churn rate (%), Voice revenues (EURmn), Non-voice revenues (EURmn), % of voice
service Revenues Financial/structure: Operating revenue (EURmn)
Table: Bouygues...56
Subscriber Numbers (mn): Total number, Type: Prepaid, Type: Postpaid, % of which prepaid,
% of which postpaid, Tech: GSM (2G), Market share (%), No. of net additions, Market share of
net additions (%) Subscriber usage: Minutes of total use (bn), Blended ARPU (EUR), ARPU
(Prepaid) (EUR), ARPU (Contract) (EUR), Quarterly churn rate (%)
Table: SFR57
Subscriber Numbers (mn): Total number, Type: Prepaid, Type: Postpaid, % of which Prepaid,
% of which Postpaid, Tech: GSM (2G), Tech: W-CDMA (3G), Market share (%), No. of net additions,
Market share of net additions (%) Subscriber usage: Blended ARPU (EUR), ARPU (Data) (EUR),
Voice revenues (EURmn), Non-voice revenues (EURmn), % of Voice service revenues, % of
Non-voice service revenues Financial/structure: Operating revenue (EURmn), EBITDA (EURmn)
Table: MVNO57
Market share (%), No. of net additions, Market share of net additions (%)
Forecasts 58
United Kingdom. 58
Table: UK Telecoms Sector'Mobiles'Historical Data & Forecasts58
indicators: No. of mobile phone subscribers ('000), No. of mobile phone subscribers/100
inhabitants, No. of mobile phone subscribers/100 fixed-line subscribers, No. of 3G phone
subscribers ('000), 3G market as % of entire mobile market
Germany 58
Table: GERMANY Telecoms Sector'Mobile'Historical Data & Forecasts.59
indicators: No. of Mobile Phone Subscribers ('000), No. of Mobile Phone Subscribers/100
Inhabitants, No. of Mobile Phone Subscribers/100 Fixed Line Subscribers, No. of 3G Phone
Subscribers ('000), 3G Market as % of Entire Mobile Market
Spain.. 59
Table: Spain Telecoms Sector'Mobile'Historical Data & Forecasts60
indicators: No. of Mobile Phone Subscribers ('000), No. of Mobile Phone Subscribers/100
Inhabitants, No. of Mobile Phone Subscribers/100 Fixed Line Subscribers, No. of 3G Phone
Subscribers ('000), 3G Market As % Of Entire Mobile Market
Italy 60
Table: ITALY Telecoms Sector'Mobile'Historical Data & Forecasts..60
indicators: No. of mobile phone subscribers ('000), No. of mobile phone subscribers/100
inhabitants, No. of mobile phone subscribers/100 fixed-line subscribers, No. of 3G phone
France. 61
Table: France Telecoms Sector -- Mobiles -- Historical Data & Forecasts...61
indicators No. of mobile phone subscribers ('000), No. of mobile phone subscribers/100
Inhabitants, No. of mobile phone subscribers/100 fixed line subscribers, No. of 3G phone
Glossary of Terms... 62



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