Telefonica Chile: mobile broadband case study
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Telefonica is engaged in developing its big-screen mobile broadband offering. It is generally being offered as a complement to its fixed broadband offerings as a bundled service, but to some extent is being utilised as a new revenue stream where no fixed lines are available. This case study highlights Telefonica Chile's key strategies and challenges.
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Telefonica Chile: mobile broadband case study
- 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Telefonica Chile: mobile broadband case study Published on April 2010 Report Summary Telefonica is engaged in developing its big-screen mobile broadband offering. It is generally being offered as a complement to its fixed broadband offerings as a bundled service, but to some extent is being utilised as a new revenue stream where no fixed lines are available. This case study highlights Telefonica Chile's key strategies and challenges. Table of Content Executive summary In a nutshell Key messages Ovum View Telefonica Chile's strategy Mobile broadband offered as a complement to fixed Mobile broadband go-to-market strategy Overview Fixed broadband customers New mobile broadband customers Bundled hardware Mobile customers Segmentation Sales channels Mobile broadband pricing strategy Overview Competitor pricing Fixed alternatives Promotions/marketing The impact of mobile broadband Growth in mobile broadband in line with Telefonica's expectations Critical success factors Spectrum an issue for all players in the market Telefonica Chile's technology solution Telefonica's mobile broadband strategy is built on WCDMA and HSPA Where next for Telefonica Chile' Competition for customers will remain tough Telefonica Chile: mobile broadband case study Page 1/4
- 2. Find Industry reports, Company profiles ReportLinker and Market Statistics List of Tables Table 1: Telefonica mobile pricing in Chile Table 2: Comparable mobile broadband pricing in Chile Telefonica Chile: mobile broadband case study Page 2/4
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