1. BABY CARE IN HONG KONG, CHINA
02 Jun 2011
HEADLINES
Baby care sees 3% current value growth to reach HK$179 million in 2010
The low birth rate in Hong Kong continues to hinder growth for baby care despite the fact that Hong Kong
parents tend to spend generously on their children
Unit prices of baby care increase marginally in 2010
Johnson & Johnson Consumer (Hong Kong) Ltd leads baby care with a 59% value share in 2010
A CAGR of 2% in constant value terms is predicted for baby care over the forecast period
COMPETITIVE LANDSCAPE
With its established brand Johnson's Baby, Johnson & Johnson Consumer (Hong Kong) Ltd led baby
care with a 59% value share in 2010. A wide distribution network and strong promotion were the key
winning factors for the brand. Consumers tend to have more confidence in the quality of famous
brands, which gives Johnson’s Baby an extra advantage over other less well-known brands in the
category.
International brands continued to dominate the baby care category in 2010 as they are often perceived
to be safer and of higher quality than domestic brands.
© Euromonitor International 2011 www.euromonitor.com

2. NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Brand (GBO)
AS Watson Group Select (Private Label)
Blistex Inc Dyprotex (Blistex Inc)
Dairy Farm International Holdings Ltd Mannings (Private Label)
Fantastic Natural Cosmetics Ltd Fancl (Fancl Corp)
GlaxoSmithKline HK Ltd Drapolene (GlaxoSmithKline Plc)
Johnson & Johnson Consumer (Hong Desitin (Johnson & Johnson Inc), Diaper Rash (Johnson & Johnson
Kong) Ltd Inc), Johnson's Baby (Johnson & Johnson Inc)
Nu Skin Enterprises HK Inc Nu Skin Epoch (Nu Skin Enterprises Inc)
Sebapharma GmbH & Co Baby Sebamed (Sebapharma GmbH & Co)
Source: Passport by Euromonitor International
© Euromonitor International 2011 www.euromonitor.com

3. FORECAST
DEFINITIONS AND METHODOLOGY
Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of
age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not
included.
Methodology
This report is derived from Euromonitor International’s Passport information system. Industry
research is carried out by a global team of more than 600 in-country analysts and is based on a core
set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with
national players and market analysis
International-level desk research, multinational company research and analysis, trade interviewing with
international players and market analysis
© Euromonitor International 2011 www.euromonitor.com