The Breakfast Cereals in Europe industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Breakfast Cereals in Europe's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Breakfast Cereals in Europe* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.

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Breakfast Cereals in Europe
Published on January 2011
Report Summary
The Breakfast Cereals in Europe industry profile is an essential resource for top-level data and analysis covering the Breakfast
Cereals industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and
competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Breakfast Cereals in Europe's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Breakfast Cereals in Europe
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer and/or brand
* Also features market breakdown by distribution channel
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
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The breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price
(RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using
constant 2009 annual average exchange rates.
For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the
Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kellogg Company 21
Cereal Partners Worldwide 25
Weetabix Limited 26
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Europe breakfast cereals market value: $ million, 2005'09 10
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Table 2: Europe breakfast cereals market volume: million kilograms, 2005'09 11
Table 3: Europe breakfast cereals market segmentation I:% share, by value, 2009 12
Table 4: Europe breakfast cereals market segmentation II: % share, by value, 2009 13
Table 5: Europe breakfast cereals market share: % share, by value, 2009 14
Table 6: Kellogg Company: key facts 21
Table 7: Kellogg Company: key financials ($) 23
Table 8: Kellogg Company: key financial ratios 23
Table 9: Cereal Partners Worldwide: key facts 25
Table 10: Weetabix Limited: key facts 26
Table 11: Europe breakfast cereals market distribution: % share, by value, 2009 28
Table 12: Europe breakfast cereals market value forecast: $ million, 2009'14 29
Table 13: Europe breakfast cereals market volume forecast: million kilograms, 2009'14 30
LIST OF FIGURES
Figure 1: Europe breakfast cereals market value: $ million, 2005'09 10
Figure 2: Europe breakfast cereals market volume: million kilograms, 2005'09 11
Figure 3: Europe breakfast cereals market segmentation I:% share, by value, 2009 12
Figure 4: Europe breakfast cereals market segmentation II: % share, by value, 2009 13
Figure 5: Europe breakfast cereals market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the breakfast cereals market in Europe, 2009 15
Figure 7: Drivers of buyer power in the breakfast cereals market in Europe, 2009 16
Figure 8: Drivers of supplier power in the breakfast cereals market in Europe, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the breakfast cereals market in Europe, 2009 18
Figure 10: Factors influencing the threat of substitutes in the breakfast cereals market in Europe, 2009 19
Figure 11: Drivers of degree of rivalry in the breakfast cereals market in Europe, 2009 20
Figure 12: Kellogg Company: revenues & profitability 24
Figure 13: Kellogg Company: assets & liabilities 24
Figure 14: Europe breakfast cereals market distribution: % share, by value, 2009 28
Figure 15: Europe breakfast cereals market value forecast: $ million, 2009'14 29
Figure 16: Europe breakfast cereals market volume forecast: million kilograms, 2009'14 30
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