Using Team Cancer Crushers event, here's a keynote presentation on how to use different techniques to go after sponsorship, particularly big brand/corporate sponsors using Social Media, and other messaging. Also, show an example of integrating a Fight Back message into messaging, and event (Publicity Committee)

1. sponsorshi
p

2. sponsorship
Key Points

3. sponsorship
Key Points
‣ Sponsorship Letter

4. sponsorship
Key Points
‣ Sponsorship Letter
‣ Personalize

5. sponsorship
Key Points
‣ Sponsorship Letter
‣ Personalize
‣ Brand to Show Promise

6. sponsorship
Key Points
‣ Sponsorship Letter
‣ Personalize
‣ Brand to Show Promise
‣ Document

8. Introducing what
relay is, and why
you’re writing

9. Introducing what
relay is, and why
you’re writing

10. Introducing what
relay is, and why
you’re writing
why your event
(Fashion for a
cure) is a must-
do. Tailor to
demographic.

11. Introducing what
relay is, and why
you’re writing
why your event
(Fashion for a
cure) is a must-
do. Tailor to
demographic.

12. Introducing what
relay is, and why
you’re writing
why your event
(Fashion for a
cure) is a must-
do. Tailor to
demographic.
Personalize it.
The power of
narrative.

13. Introducing what
relay is, and why
you’re writing
why your event
(Fashion for a
cure) is a must-
do. Tailor to
demographic.
Personalize it.
The power of
narrative.

14. Introducing what
relay is, and why
you’re writing
why your event
(Fashion for a
cure) is a must-
do. Tailor to
demographic.
Personalize it.
The power of
narrative.
Leave them w/ a
feeling that this
is also an
investment.

16. Brandin
g (own
logo)

17. Brandin
g (own
logo)

18. Brandin
g (own
logo)
Targeting
the
demographic
s & getting
results)

20. Brandin
g helps
create
web
presenc
e

23. 150,000
follower
s

26. Document,
and follow
up with your
sponsors.

27. Document,
and follow
up with your
sponsors.

28. Document,
and follow
up with your
sponsors.

29. Document,
and follow
up with your
sponsors.

30. Document,
and follow
up with your
sponsors.

31. Document,
and follow
up with your
sponsors.

32. Document,
and follow
up with your
sponsors.
Speak to
them in
metrics.

33. incorporate
Fight back
message

34. incorporate
Fight back
message

35. Video as
Fight
Back
message,
pre-
event &
promotio

36. make
fight
back
messag
e
key to

37. make
fight
back
messag
e
key to
(podcast
example

40. Where we are today:

41. Where we are today:

42. TEAMS FUNDRAISING GOALS 2012
7
7
6
6
5
4
4
3
3
2
2 2
1
1 1 1 1
0
100 500 600 1000 2000 2500 3000 5000 10000 20000

43. TEAMS FUNDRAISING GOALS 2012
28
28
24
20
16
12
8
4
0
100 500 600 1000 2000 2500 3000 5000 10000 20000

44. Where we want to be:

45. Where we want to be:

46. TEAMS FUNDRAISING GOALS 2012
28
28
24
20
16
12
8
4
0
100 500 600 1000 2000 2500 3000 5000 10000 20000