2. Mbl H8CTOilbKO npVIBbiKilVI K TOMy, LITO H8WVI
3H8HVIs:l .QOil>KHbl npV1p8CT8Tb C rO.Q8MVI, a Mbl
CT8HOBVITbCs:l BCe 6onee VI 6onee YMHbiMVI, LITO B
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6. Cei11ac a oaaoi TOIIKe apeMeHM cownocb MHoroe.
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10. 10

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4YTb 6onee 300 neT Ha3aA Ha cMeHy
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KOTOpru:l cyw.ecTBOBana TbiC514111 JleT, Ha4ana
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12. Tpaa•q~~oaaoe oliaqecrao • DpeMOAIPH
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MOA9PH - 3TO nporpecc.
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8 nocTynaTenbHOM A8111>K9HII1111, pa38111TII1111, 380nJOU111111.

15. MoaepH
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HOBYK> lllHAYCTplllailbHYK> peanbHOCTb.
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16. MOAepa - 3apoqea•e
npaOTUbl MO.QepHa (r.ran111ne~ (1564 -1642,), <t>.63KOH (1561-1626),
p ..QeKapT (1596-1650), lll.HbJOTOH (1643-1727) 111 T ..Q.) BII1.Q9Jlll1 B
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nepeXO.Qe OT Tp8.Q111U111111 K8'-19CTB9HHblll1 pbiBOK B HOBOe COU111MbHOe
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• ~9HHOCTIII H8KOnneHIIIR (3H8HII1~, TOBapOB, M9TO.QOJ10r111~);
• ~9HHOCTIII pa3BIIITIIIR (COBepweHCTBOB8HII1A, OTKpbiTII1~, 111306peT9HII1~
TOrO, '-ITO paHbW9 He 6biilO);
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17. BpeMA Moaepaa
BpeMA Mo.o.epHa MbiCnVITCA KaK nVIHe~Hoe, nocTynaTenbHoe VI
n03VITVIBHO Harpy)I(8HH08, nporpeCCVIBHOe.

18. Pa3py~qeHMe TJIIAMQMOHHoi ceMbM 1r1 JKIICWI
&ATPAKMM
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&qHOTa lr1 MOIIOA81Kb - OCHOBHbl8 Ctulbl 18

19. HHaJCTPM811bH8JI QMBIUIM31QMJI
)J.OCTIII>K9HIII9M llll.J. CTaJlO np01113BOACTBO CTaHAapTHO~
npOAYKI..J.IIIIII B orpOMHbiX KOJ111149CTBaX.
KOHBe~ep, KaK cfJopMa KOHL.J.9HTpaL.J.IIIIII OTA9llbHbiX
..., ...,
BIIIAOB npOIII3BOACTBa nOA OAHOIII KpbiW9111, paCC4111TaH
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Ha np01113BOACTBO OAIIIHaKOBbiX 1113A9llllllll ...

22. '
MoaepH
MoAepHa xapaKTepHbl sepa s
....,.1151
nporpecc 111 so sceMoryw.ecTso
pa3yMa.
C OAHOVI CTOpOHbl ...
22

23. 3 nynt KO aceoiiiQeMY et~aCTbiO
Mo.QepH nopO.QIIlll 3 OCHOBHble n011111TII14eCKII1e ClllCTeMbl, onpe.QeJ151tOUJ.IIle
XX seK:
• nll16epa111113M
• KOMMYHII13M
e cpaWII13M/H841110HaJ11113M.
8 np111H4111ne, 3TO 3 no.o.xo.o.a K o6be.QII1HeHII1K> lltO.QeVI BOKpyr lll.Qelll
.QBIIl>KeHI/151 K CBeTnOMY 6yAy~eMy Ill K TOp>KeCTBY pa3yMa.

24. MoaepH - DOCTMQAepH M pnee BUAe!
B cepeAMHe XX seKa, 3TY cMnbHytO,
-
CTpOMHytO, nOHSITHytO, CTpeMSI~YtOCSI K
CBeTnOMY 6yAy~eMy ~MBMnM3a~MtO, CTana
no6e Tb Ka>t<y~aSICSI MaprMHanbHOM M He
He cepbe3HOM o6~HOCTb XMnnM,
pacTaMaHOB, M npo~MX CTpaHHbiX ntOAeM, -
-
KOTOpble XOTenM BCero 3AeCb M CeM~ac M Ha
cseTnoe 6yAy~ee nnesaTb xoTenM.
24

26. _.,. .....
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28. nepBble TeOpMM nocTMOA9PH8 CTanM
CKJ18AbiB8TbCSI B KOH~e 60-X rOAOB , a K 80-M rOA8M
OHM H8"1MH810T npeo6naA8Tb B ~MnOCO~CKOM,
KynbTyponorM"'9CKOM M OT"18CTM CO~MOnOrM"'9CKOM
AMCKypce. CerOAHSI Mbl MO>KeM rOBOpMTb 0 TOM,
"'TO BCSI 3T8 pMTOpMKa ynana B 06ll9CTBO M XOTMM
Mbl 3TOrO MnM He XOTMM, H8WMM 38HSITM9M Ha
6nM>KaMwee apeM.A, 6yAeT paarpe6aHMe aaaanoa
nepexoAHOro nepMOAa.

29. Koa HHAYC'I'PManbaoi QMBMM3aq••· CMblcnbl nepexoaa.
0AMH-eAMHCTBeHHbiM ny'fWMM (CTaHAaPTHbiM) cnoco6 BblnOnHeHMH KaJKAOM
OTAenbHOM pa60Tbl, ny'fwee (CTaHAaPTHOe) CPeACTBO AnH ee BblnOnHeHMH, a
TaK>Ke o6ycnoaneHHOe (cTaHAapTHoe) apeMH AnH ee 3aaepweHMH.
Pa3AeneHMe TPYAa· Y3KMM cneqManMCT, 11MAeanbH011 BblnonHHIOU4MM OAHY 3aAa'fy
CHOBa MCHOBa.
npMBeAeHMe npoqeccoa a cornacMe c PMTMOM pa60Tbl MaWMH. nocTaBKM.
0TKPbiTMe OIIJMCOB. 06eAeHHOe apeMH. 60pb6a 3a apeMH.
npOMblwneHHble QeHJpbl - no npMHQMny MCTO'fHMKOB 3HepmM, CbiPbH, niOACKMX
pecypcoa, reorpaciJM'feCKoro pacnono>KeHMH. KopnopaqMM - KOHQeHTpaQMH
KanMTana.
MM103MH- 'feM 6onbWe, TeM 3ciJIIJeKTMBHee. roHKa 3a 11 npoeKTaMM BeKa 11 B
CCCP. 3aBOAbl, nnoTMHbl, >KMBOTHOBOA'feCKMe KOMnneKCbl.
UeHTpanM3aQMH anacTM Ha ypoaHe OTAenbHbiX KOMnaHMM, OTpacneli
npOM3BOACTBa MB 3KOHOMMKe B qenOM. 0T'feTbl, CBepKM, IIJOpMbl OT'feTHOCTM,
napaMeTPbl oqeHKM, KPI. B CCCP qeHTpanM3aQMH AOCTMrna MaKCMMYMa.
UeHTpanbHbiM 6aHK, KaK ocHoaa MHAYCTpManM3aQMM.
29

30. ConOCT8BMM Mblwn8HM8 Itt QeHHOcnt 2-X 3DOX.
MbiWileHl-1e
«EibiilO» «CTailO»
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CaMoyraep>KA31011ee
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3KcnaHCr;tJI
KOHKYP8H~r;tJI
Konr;~'leCTBO
rocno.qcTao
Ileeeu~ KOilOHKa ropa3AO 6onee "MY>KCKaJI", yXOAJill.laJI napaAMrMa caMano ce6e 6onee My>KcKaJI.

31. Ho He ace JKe TIK npocm!
6a30B3H 3nMCT8M3 {MHCTMJYTbl, CoaHaHMe MHTenneKryanbHOM
neAarorMKa,Hay~Ho­ anMTbl {(j)Mnoco(jloa, niOAeM
nonynstpHble wTaMnbl KynbTYPbl, OT~3CTM nonMTMKOB M
06biA8HHOrO C03H3HMH M T.A.) 3KOHOMMCTOB) BMAMT ce6H B
COOTB8TCTByeT MOA8pHy. nocTMOA8PH8.

32. Ha caMoM aene, ace e~q~ cnoJKHee))
MOA9pH, KOTOpbllf1 npiiiW9ll B POCCIIItO BM9CTe C IIIHAYCTplllaniii38U11191f1,
OKa3anCA B KOHT9KCT9 TP8AIIIUIIIOHHOrO 06~eCTBa, KOTOpoe
ecTeCTBeHHO oKa3ano conpoTIIIBlleHIIIe HOBbiM seAHIIIAM. B pe3yllbTaTe
B03HIIIKJ10 TO, 6blll0 H83B8HO "apxeOMOAepHOM" (A . .QyriiiH).
"Haw MOASPH" OKa3anCR CO'-ISTaHVISM 3anaAHOrO MOASpHa C
HaCnOSHVIRMVI AOMaWHVIX nep8)f(JIITKOB npeMOASpHa.

33. V13M9H9HII1~ 38Tparii1B8KlT
CEMb.fl C8Mbl9 CT86111JlbHbl9
111HCTII1TYTbi06U49CTB8.
TpaHccpopMIIlpyeTc~
KJ18CCII1Lf9CK~ C9Mb~,
Ill HCDOPMAUIII~ CT8HOBII1TC~ H9a.Q9KB8THOII1
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KJ18CCII1Lf9CK~WKOJ18, HO
H811160J199 38M9THbl
OTJ1111Lfll1~ 8 OTHOW9HII1Kl K
111HctJOpM8~111111 111 K
WKOilA KOMMYHII1K8~111111.
33

36. 3BDniOQMR KOMMJHMIGIQMM
04eB~.QHO, npo~3owna cMeHa napa.a.~rMbl KOMMYH~Ka~~~: Or ~.a.eonor~~
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37. HOBbli B3riUIA H8 B31MMOA8MCTBMe
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38. OT AIDA K AISAS
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39. Tenepb Ka>K.QbiM
.R Bil.ReTC.R
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MHci>OpMa~MM All.R
scex, MilM All.R
scex, KTO eMy
AOBep.ReT.
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pacnpeAeneH~e
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yxoA~T B npownoe.
39

40. DneMeHa, MeMeHa, MeMeHa...
« ... Tpa.Ql!lUlllOHHa~ KOHUenUlll~ lllH.QlllBlll.QYanbHOCTlll, l.fenoBeKa
uenbHoro, 6y.QeT co speMeHeM 3aMeHeHa. 3To 6y.QeT nepcoHa>K,
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nonyl.fatO~llllll Y.QOBOnbCTBl!le OT cy~eCTBOBaHl!l~ BO MHO>KeCTBe
pa3HbiX nlll'-IHOCTe~.» (3nBlllH Tocpcpnep)
HOBbl~ l.fenoBeK MO>KeT 6b1Tb aKTlllBHbiM l.fneHOM MHOrlllX nneMeHHbiX
ceTe~ rees l 1 reTepoceKcyanos, cpaHaTOB Harley-Davidson l 1
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nK>6lt1Tene~ 3lllMHe~ pbl6anKlll l 1 BCe 3TO O.QHOBpeMeHHO l 1 Ha Blll.QY
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41. ncoorpaciJMIIecKoe cerMe~m~poaaa~r~e Censydiam
Hacna>KAeHMe
noiiiCK CnOHT3HHbiX
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Ill pa3BileYeHIIIIil.
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CTpeMileHIIIIil Hy>KA3MIII APYriiiX. nonyfeHIIIe Mbl npOIII3BeAeHHOM
YAOBOilbCTBIIISI OT npiiiH3Aile>KHOCTIII K rpynne. nepcoHolil Ha APYrlllx.
CaMOC03HaHMe
5eaonacHOCTb CaMOYTBep>KAeHIIIe acneACTBIIIe pa3BIIITIIISI
CTpeMneHIIIe npiiiHaAne>KaTb H3Bb1KOB, npiiiBOASIIJ.IIIIX
K rpynne AIISI nonyYeHIIISI K npeBOCXOACTBy, nOIIICK nOAAep>KKIII
Ill yaa>KeHIIISI CO CTOpOHbl ce6e nOA06HbiX.
OIJ.IYIJ.IeHIIISI 6e3onaCHOCTIII.
KOHTpOnb
CTpeMneHIIIe K
MaKCIIIM311bHOMY KOHTPOIIIO
ce6SI Ill CIIITY31..1111111.
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42. Or nycroro speM.s:mpenposo>K.QeH~fl ~ Tfi>Kenol71 pa6oTbl K nony4eH~IO nonb3bl Allfl ce6fl.

44. 3BDniOQH.A npHKGnOB
Pa3, ABa, Tp~t~!
6oAbWe 6era~.
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My>f<4111He, Tbl 6yAeWb
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