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How to Recruit Engineers When You’re Not a Tech Company

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Once, the way to an engineer’s heart was a fat salary, a fatter pile of stock and a sleek new laptop.
Today, a company’s culture, employer brand and product or service count just as much when recruiting this in-demand workforce.

In fact, a Glassdoor survey says 52% of engineers would accept lower compensation to work at a company with a cool reputation. That’s good news for companies in retail, manufacturing, healthcare and other industries not typically thought of as high-tech.

Looking for a few good engineers? Join us for “How to Recruit Tech When You’re Not a Tech Company,” where we’ll explore:

Best and worst recruiter tactics revealed by engineers themselves
The importance of company reviews, social media outreach, friends and meet-ups in winning the hearts and minds of engineers
Recruiting and hiring engineers in a competitive landscape

Published in: Recruiting & HR
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How to Recruit Engineers When You’re Not a Tech Company

  1. 1. #RDaily@RecruitingDaily @RecruitingBlogs@RecruitingDaily @RecruitingBlogs How to Recruit Engineers When You Aren’t a Tech Company
  2. 2. #RDaily@RecruitingDaily @RecruitingBlogs  Housekeeping  Sponsor  Speaker  Presentation  Q&A ON AGENDA the
  3. 3. #RDaily@RecruitingDaily @RecruitingBlogs HOUSEKEEPING  Grab Tab  Audio Mode  How to ask a Question This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/ TIPS FOR USING YOUR CONTROL PANEL.
  4. 4. #RDaily@RecruitingDaily @RecruitingBlogs Glassdoor offers companies of all sizes and industries employer branding, recruiting, and advertising solutions to attract, influence, and hire top talent. https://www.glassdoor.com/employers/
  5. 5. #RDaily@RecruitingDaily @RecruitingBlogs TODAY’S SPEAKERS Lisa Holden Employer Communications Manager www.glassdoor.com/employers @LisaAHolden #GDChat
  6. 6. #Glassdoor Agenda  Part I: Why Hiring Engineers is so Tough  Part II: Top Mistakes Engineering Recruiters Make  Part III: How to Successfully Recruit Engineers, Even If You’re Not a Tech Company
  7. 7. #Glassdoor Part I: Why Hiring Engineers is so Tough
  8. 8. #Glassdoor Competition is fierce Source: Glassdoor Jobs Search Page, Aug 2015
  9. 9. #Glassdoor Competition is fierce Source: Company Photos on Glassdoor Slides Family Fitness Bowling Meals Travel
  10. 10. #Glassdoor Part II: Top Mistakes Engineering Recruiters Make
  11. 11. #Glassdoor Hiring for Skill vs. Intelligence Source: Bersin by Deloitte, Nov 2014
  12. 12. #Glassdoor Ignoring Emotional Intelligence
  13. 13. #Glassdoor Ignoring Emotional Intelligence
  14. 14. #Glassdoor Forgetting to let the candidate interview YOU
  15. 15. #Glassdoor Forgetting to let the candidate interview YOU
  16. 16. #Glassdoor Part III: How to Successfully Recruit Engineers
  17. 17. #Glassdoor Recruitment Tactics that Work value when a recruiter is transparent about the pros and consSource: Glassdoor Software Engineer Survey, Feb 2014
  18. 18. #Glassdoor Recruitment Tactics that Work “Understand my skills and background and fit the job to me, rather than the other way around.” “Tell me about the good and bad of your company. Why do I want to work there over some other company?” “Be transparent about work culture and company values.” Source: Glassdoor Software Engineer Survey, Feb 2014
  19. 19. #Glassdoor Recruitment Tactics that Work “Ask for me to contact my friends if I’m not personally interested in a position…it feels like you are asking me to do your job for you.” “Omit the salary package. How am I supposed to know whether the job is worth considering?” “Send a generic mass-email. It goes right to the trash.” Source: Glassdoor Software Engineer Survey, Feb 2014
  20. 20. #Glassdoor Most Effective Recruitment Tactics say blog posts from engineers at the hiring company help entice them Source: Glassdoor Software Engineer Survey, Feb 2014
  21. 21. #Glassdoor Most Effective Recruitment Tactics say they appreciate meet-ups at the company hiring where they have a chance to connect with other engineersSource: Glassdoor Software Engineer Survey, Feb 2014
  22. 22. #Glassdoor Most Effective Recruitment Tactics say social media outreach from other engineers at the hiring company is most effective in learning about job opportunitiesSource: Glassdoor Software Engineer Survey, Feb 2014
  23. 23. #Glassdoor In Conclusion  Highlight the good things about your company  Host events, invite people in to visit  Understand engineering skills and fit the job to them rather than the other way around  Incentivize your engineers to recruit others like them  Be transparent  Blog posts, social, engage on Glassdoor and other platforms
  24. 24. #RDaily@RecruitingDaily @RecruitingBlogs Q&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
  25. 25. #RDaily@RecruitingDaily @RecruitingBlogs YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

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