Who are YOU hiring? A Deeper Look at Gen Z For years, much of the talk about how to engage, recruit, and retain talent has centered around Millennials, also known as Gen Y. This group is now the largest cohort in the workforce but no longer are they the youngest. The oldest members of Gen Z are currently entering the workforce. They’re full-force ahead with competencies, interests, and values of their own. We know their demands and necessities differ from Gen Y & Gen X, even wildly so from Baby Boomers. So, how do we distinguish between generational vs. age-based differences? What strategies do leading employers use to better engage with these young adults (Gen Z), the oldest of whom are entering college – and your workplace. Who’s Talking? Steven Rothberg, Founder of College Recruiter, has made a living out of not only understanding what the emerging workforce needs and wants, but helping the youngest of our society enter the career field. College Recruiting is kind of his thing. And we think that’s really cool. He’s agreed to join us for 60 minutes of live training and Q&A, giving you the insider’s knowledge you need to win extremely valuable, in-demand talent. The Answers This is what you’re going to learn: Generational Differences vs. Age Differences Honing in on Gen Z attributes, goals, and tools: what they bring to the job and a look at the future. Gen Z priorities in the workplace, ethics, marketing, and life in general A heck of a lot more… The Evolution Means learning. Action. Movement. Understanding. Adaptation. Join us here.

1. THE STATE OF COLLEGE RECRUITING
What The Emerging
Workforce Really
Wants
Steven Rothberg

2. The Plan
HOUSEKEEPING
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3. CAMPUS & EVENT MANAGEMENT
HIRE NEXT GEN TALENT WITH NEXT GEN SOFTWARE
THE ONE EXPERIENCE TALENT PLATFORM
GR8PEOPLE.COM

4. Steven Rothberg
President and Founder
College Recruiter
952.217.0793
Steven@CollegeRecruiter.com
Twitter.com/StevenRothberg
LinkedIn.com/in/StevenRothberg

5. The State of College
Recruiting: What The
Emerging Workforce
Really Wants
Steven Rothberg
President and Founder
College Recruiter
952.217.0793
Steven@CollegeRecruiter.com
Twitter.com/StevenRothberg
LinkedIn.com/in/StevenRothberg

6. Questions
The generations
Attributes of Gen Z
Job search priorities
What we will discuss
Employer shout-outs
@StevenRothberg

7. 1946 - 1964
Baby Boomers -- shhh
1965 - 1980
Gen X – yeah!
1981 - 1999
Gen Y a/k/a Millennials
2000 - ?
Gen Z
Generations in the workforce
Source: Wikipedia
@StevenRothberg

8. Largest generation
World revolved around them
Live to work
Face-to-face communications
Baby Boomers
Loyal, lifetime employment
@StevenRothberg

9. Small
Work to live
Question authority
Gen X
Independent, resilient, adaptable
In shadow of Boomers
@StevenRothberg

10. Now largest generation
Oldest vs youngest
Prefer digital, multi-tasking
Collaborative, bright co-workers
Gen Y a/k/a Millennials
Work to live so little loyalty
@StevenRothberg

11. Youngest workers:
20% by 2020
First digital natives
War and economic strife
Active learners, communicators
Gen Z
Create, connect, change
@StevenRothberg

12. Drugs, alcohol, tobacco,
pregnancy lowest
Minimalists: experiences
Mature
Career-focused
@StevenRothberg

13. The “internet” vs Internet
Diverse, non-binary
Positive impact on world
Friends and peers
Savvy
Choices and immediacy
@StevenRothberg

14. 79% -- too much time online
71% -- Facebook but 82%
careful about shares
Always online yet…
68% -- Comfortable buying
online but 67% prefer shops
Source: J. Walter Thompson Intelligence
51% -- prefer to give up sense
of smell than phone
@StevenRothberg

15. 73% -- brand matters and
35% not cool if old device
83% -- want to save but 65%
worry about financial security
Thoughtful yet…
Source: J. Walter Thompson Intelligence
@StevenRothberg

16. 26% regularly volunteer
48% care about poor, sick
First caring generation
80% support same sex marriage
Source: Intelligence Group, Robert Half
30% take pay cut for mission
@StevenRothberg

17. Graphics, videos, text overlays
YouTube, Facebook livestream
Sharing with friends and peers
Marketing to Gen Z
Speed communications
8-second attn span vs 12 in 2000
Snackable content
Snapchat, Instagram, YouTube, TikTok
@StevenRothberg

18. Natural diversity
Non-binary race, gender
HBCU’s and HACU’s
Diversity is pre-historic
@StevenRothberg

19. 41% -- mid-size
38% -- large
14% -- start-up / small
Size of organization
Source: Robert Half
@StevenRothberg

20. 45% -- private office
74% -- face-to-face comm’ns
45% -- poor collaboration by Baby
Boomers vs 17% w/ Gen X, 5% w/ Gen Y
Work environment
Source: Robert Half
@StevenRothberg

21. 77% -- work harder than
previous generations
4 – orgs expect to work for
50% -- want retirement at 60 but
22% expect it
Pessimistic or realistic?
Source: Robert Half
@StevenRothberg

22. 20% -- entrepreneur
24% – work way up corp ladder
32% -- manager
5-year career goals
Source: Robert Half
@StevenRothberg

23. Growth opportunities
Salary
Social justice
Job security
Top 7 job search priorities
Healthcare benefits
Flexible hours
Healthcare benefits
Source: Robert Half
@StevenRothberg

24. Ernst & Young U.K.
Goldman Sachs undergrads
Amazon
School, major agnostic
Lockheed Martin
USAA
@StevenRothberg

25. High performers vs eCPH
Schools, majors, scrappers
Goals and tools
Asynchronous video interviews
Inclusive, unconscious bias
AI, fewer but better recruiters
Assessments, gamification
@StevenRothberg

26. Thank you!
Steven Rothberg
President and Founder
College Recruiter
952.217.0793
Steven@CollegeRecruiter.com
Twitter.com/StevenRothberg
LinkedIn.com/in/StevenRothberg