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Get Plugged In!....Trend Setting Recruiting Tools - recruitDC Spring 2014 - Jennifer Boulanger & Joseph Warren – Opower

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Get Plugged In!....Trend Setting Recruiting Tools - recruitDC Spring 2014 - Jennifer Boulanger & Joseph Warren – Opower

  1. 1. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Get Plugged In! Trend Setting Recruiting Tools By Jennifer Boulanger and Joseph Warren from Opower
  2. 2. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Who are we? Did you say Tulsa, OK?
  3. 3. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Pain in the ATS
  4. 4. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE • Frequent system crashes, and/or missing data • Reporting is static and complicated to use • Non-intuitive UI for recruiters and hiring managers • No alerting system to keep candidates from slipping through the cracks • Career sites with this ATS all look the same • CRM is separate product • Can’t post reqs in multiple cities • Lack of live customer support • Unresponsive to new feature requests
  5. 5. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  6. 6. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE • Easy Job Posting • Prospects / CRM • Sourcing Widget • Social Recruiting • Events • Measure Sourcing (or sorcery?)
  7. 7. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  8. 8. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
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  13. 13. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  14. 14. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  15. 15. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Interviewing • Interview Plan • Interviewer Scheduling • Interview Prep • Resume • Scorecard
  16. 16. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  17. 17. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  18. 18. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  19. 19. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  20. 20. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  21. 21. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Reporting • Sourcing quality • Workflow metrics • Actionable insights
  22. 22. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  23. 23. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  24. 24. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE No Budget?
  25. 25. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE • Free/Paid Job Board Syndications • Mobile optimized jobs • Social Recruiting • Sourcing • Candidate apply • Database • Some APIs SmartRecruiters
  26. 26. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Tap into the SmartRecruiters economy. Access 100+ job boards, recruiters, assessments, databases in one place.
  27. 27. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Up and coming ATS solutions
  28. 28. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Referral Tools
  29. 29. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE INTRODUCTION
  30. 30. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE 30 + Heating Technician Referrals thru desktop + mobile
  31. 31. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Referral matches within your network Software Engineer Boston, MA Customizable referral automation
  32. 32. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Social matching technology
  33. 33. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE $10 contribution Recommendation workflows
  34. 34. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Targeting : McKinsey Accenture Havard Business School PWC Goldman Sachs Omit List : JPMorgan Deloitte Remove Remove Remove Remove Remove Remove Remove Competitive algorithm adaptation
  35. 35. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Gift card raffle
  36. 36. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Charity donation
  37. 37. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Hirable Your next hire is less than 6 degrees away. Incentivize your network to find them. Powered by patent pending algorithms.
  38. 38. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Why limit your referrals to the 1st degree? The 2nd, 3rd, 4th, 5th degrees are just as important, because that’s where your next hire may be. 38
  39. 39. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE We believe rewards should be shared Here is how a $10,000 hiring bonus could be divided: $2,500 DanielCarlyBrettAnna $2,500 $2,500 $2,500 39
  40. 40. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE 40 Refer or apply “Refer or apply, but don’t let it go by!”
  41. 41. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Case study 41 • Role: Data Visualization/UI Engineer with Trading • Open for 4 months, despite multiple tools and channels used, which only yielded one (unqualified) applicant…
  42. 42. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE After the 6th day • 5 Degrees Outreach • 10x referrals in 6 days • 52 new highly qualified referrals • 90% were qualified leads 42
  43. 43. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE “Old School” Sourcing
  44. 44. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE The tools
  45. 45. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Two of our favorite tools to find candidates are….
  46. 46. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE How the BIG 3 stack up »
  47. 47. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE How a LinkedIn search actually works • Personalizes every search and leverages structure • Understands queries as soon as possible • Identifies spam and blocks it • Unifies and simplifies the search experience for everyone
  48. 48. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE How do we use an ordinary tool, such as LinkedIn, in a novel way
  49. 49. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Implicit search • The technique by which you find people that do not explicitly say or state the keywords or criteria you are looking for anywhere in their profile. • Instead, they are implied or inferred through various indicators found on their profile.
  50. 50. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Challenge Find a Product Manager with Agile Experience Job title: Product Manager Key Words: Agile software OR development (“software as a service” OR saas OR soa OR “service oriented architecture” OR "distributed systems")
  51. 51. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE First we perform a simple search only using the word “agile”
  52. 52. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE We’re only looking for companies, not the candidates
  53. 53. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE The second step is to use the key words minus the word “agile” while keeping the box next to companies we found checked
  54. 54. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE We found 3,259 candidates that most recruiters would not find
  55. 55. Great Developers Are Everywhere, and Gild Can Prove It.
  56. 56. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  57. 57. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  58. 58. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Customers
  59. 59. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Finding contact information
  60. 60. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Two tools we find handy
  61. 61. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  62. 62. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  63. 63. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Measuring the message
  64. 64. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  65. 65. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE
  66. 66. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Interesting insights • Personalization trumps everything • First Name + Last Name in subject line had highest response rates • Email length has no impact on response rate
  67. 67. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Take the money and run
  68. 68. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Hi Joseph, I am genuinely excited to have come across your online portfolio. I imagine you receive a lot of messages from recruiters, but I think I have an opportunity that is absolutely relevant to your work and will inspire you. The UX Team here at Opower (opower.com/careers/ux) is looking for someone to join our SF office and help the world save energy. We leverage behavioral science and intuitive, user-centric design to nudge consumers to use less energy in their homes. Last year we saved enough energy to power a city of 200,000. Your interest in psychology and desire to empower people to make better decisions would make you and Opower a great fit. Two examples: your work on 52 Sprouts and on Habitat, The Habit App. So, have I piqued your interest? I hope so! If you'd like to learn more, check out our president's entertaining TED talk (goo.gl/Pu5QNJ), and let me know some time we could have a brief chat. Cheers, Caroline Design for social good
  69. 69. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Build great teams. Predictive recruiting
  70. 70. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Entelo + Profile updates Length of time in current job Career progression Uptick in activity on social sites Company news & events Predictive Social Analytics = Right Candidate Right TimeFilter Entire Collection Indicates Career Move Web Social Data
  71. 71. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Social Predictive Analytics Results 7xgreater chance that a candidate will make a career move 90days until a candidate makes a career move
  72. 72. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE CustomersEntelo
  73. 73. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Tools we discussed today SmartRecruiters
  74. 74. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Questions?
  75. 75. OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE Contact us Jennifer Boulanger •jennifer@opower.com •@jennifercrysta1 •@opowerjobs •https://www.linkedin.com/in/jenniferboulanger Joseph Warren •Joseph.warren@opower.com •https://www.linkedin.com/in/josephwarren

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