During my time in my "Writing for Public Relations" course at Ithaca College, I worked all semester long to develop an Information Kit for WICB, the school's student operated, FM radio station. My information kit includes two news releases, a media alert, pitch letter, feature story, letter to the editor, talking points, a fact sheet and finally, a brochure about the station.

1. Table of Contents
VIC Radio Seeks Hosts for 50-­Hour Marathon (News Release No. 1)
City Rhythms DJ Interviews Project Pat (News Release No. 2)
VIC 50-­Hour Marathon Media Alert
Pitch Letter
Garbage Man Pushes College Radio Station to No. 1
(Feature Story)(Feature Story)
Letter to the Editor
WICB Rush Night Talking Points
Psych/Out Fact Sheet
WICB Brochure

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-more-
!! ! ! ! !!!!!!!!!!!!! !!
Contact: Rebecca Long FOR IMMEDIATE RELEASE:
Tel: 484/889/8946
Email: rlong3@ithaca.edu
VIC Radio Seeks Hosts for 50-Hour Marathon
(ITHACA, N.Y., February 20, 2014) – WICB’s sister station, VIC Radio, is looking for four DJs
to host its 28th Annual 50-Hour Marathon this coming April. Applications are due this Friday,
Feb. 21 at 5 p.m.
Every year the selected DJs broadcast over WICB’s FM airwaves for 50 hours straight,
entertaining listeners with an array of creative skits, song sets and giveaways to raise money for
a local, nonprofit organization. This year, VIC Radio will donate all funds raised by the 50-Hour
Marathon to the Veteran’s Sanctuary, a space where ex-military personnel can gather to discuss
and process their experiences as well as engage in therapeutic activities. The sanctuary is
planning on using the funds from the marathon to provide more writing workshops for its
veterans and enhance its organic farming space.
Previous 50-Hour Marathons have raised thousands of dollars for organizations such as
the Ithaca Health Alliance and the Ithaca Community Harvest. Last year, VIC Radio DJs
Sarah Czwartacky, Shannon Anthony, Alex Ogle and Matt Kelly received over $4,000 for the
Cayuga Dog Rescue, a shelter that houses abandoned and neglected dogs in Central New York.
“Raising money for the Cayuga Dog Rescue was an amazing experience. The first day of
the marathon, a representative actually came into the studio with us and brought one of their

3. rescues — so she chatted with us and really gave us a detailed explanation of where the money
would go,” Czwartacky said.
In conjunction with WICB, VIC Radio works hard to promote the idea of giving back to
the Ithaca community. Czwartacky explained the joy she felt after making a visible difference
within the Cayuga Dog Rescue.
“It was amazing to be able to see exactly where it [the money] was going and how much
we were affecting the organization,” she said.
###
About WICB
Located in the Roy H. Park School of Communications, 92 WICB is Ithaca College’s student-
operated FM radio station. Since its founding in 1949, WICB has been broadcasting high quality
music programs and local sporting events to the residents of Tompkins County and beyond.
WICB is in operation 24 hours a day, 365 days a year. Today, the station is committed to
remaining not-for-profit and commercial free as it has for the last 65 years. For additional
information about WICB call 607.274.3217 or visit wicb.org.

4. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
-more-
!! ! ! ! !!!!!!!!!!!!! !!
Contact: Rebecca Long FOR IMMEDIATE RELEASE:
Tel: 484/889/8946
Email: rlong3@ithaca.edu
City Rhythms DJ Interviews Project Pat
(ITHACA, N.Y., February 26, 2014) – On Monday, DJ Patrick Ring spoke with rapper Project
Pat, better known as Juicy J’s older brother. The interview airs on WICB Thursday, Feb. 27 at 8
p.m.
During their conversation, Project Pat revealed that he will release his latest album,
“Mista Don’t Play 2,” this summer. He explained that shortly after the release, he plans on
leaking a mix tape that he created while traveling with Juicy J on his Never Sober Tour.
Although Project Pat is most commonly identified by his younger brother’s success, his
name became increasingly popular over the last decade. His rap career took off in 2000 when he
provided the hook for Three Six Mafia’s hit single, “Sippin’ on Some Syrup.” That same year,
Project Pat released his second studio album, “Mista Don’t Play: Everythangs Workin,” which
was certified platinum after selling more than 900,000 copies.
Since 2000, Project Pat has released five additional records and appeared on tracks with
artists Kanye West, Wiz Kalifa, Akon and, of course, Juicy J. His fifth studio album, “Walkin’
Bank Roll,” debuted at number 45 on the Billboard 200 in 2007.
“What was surprising to me was he’s okay with his brother taking the limelight from
him,” said Ring. “He’s cool with that because that lets him do his thing. He’s always been a solo
artist.”

5. Ring is a senior television-radio major at Ithaca College who joined WICB because of the
station’s previous success with celebrity interviews.
“I helped out with the interview last year that we [City Rhythms] had with T.I. and John
Legend, but this one I did by myself,” said Ring.
Ring hopes to pursue celebrity interviewing as a career and plans to relocate to Los
Angeles after graduation.
###
About WICB
Located in the Roy H. Park School of Communications, 92 WICB is Ithaca College’s student-
operated FM radio station. Since its founding in 1949, WICB has been broadcasting high quality
music programs and local sporting events to the residents of Tompkins County and beyond.
WICB is in operation 24 hours a day, 365 days a year. Today, the station is committed to
remaining not-for-profit and commercial free as it has for the last 65 years. For additional
information about WICB call 607.274.3217 or visit wicb.org.

6. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!! ! ! ! !!!!!!!!!!!!! !!
Contact: Rebecca Long FOR IMMEDIATE RELEASE:
Tel: 484/889/8946
Email: rlong3@ithaca.edu
Media Alert
What:
VIC Radio’s 50-Hour Marathon is an annual event where four DJs broadcast on-air for 50 hours
straight to raise funds for a local nonprofit organization. This year all funds raised will benefit
the Veteran’s Sanctuary, which focuses on helping veterans from the wars in Iraq and
Afghanistan as they transition from combat to civilian life. All weekend long, DJs encourage
listeners to donate by entertaining them with an array of creative skits, song sets, giveaways and
much more.
Who:
Special guest interview with veteran combat medic and current workshop facilitator and outreach
coordinator at the Sanctuary, Jenny Pacanowski. Hosted by VIC Radio DJs Jessica Lubas ‘15,
Joseph Calinda ’16, Patrick Hayes ’14 and David Sperling ’14.
Where:
VIC Radio, 118 Park Hall, Ithaca College, Ithaca, NY 14850
When:
April 11 at 4 p.m. until April 13 at 6 p.m.
Additional Info:
For promotional photos and interviews, contact Shannon Anthony at community@vicradio.org.

7. April 5, 2014
Megan Devlin
The Ithacan
220 Park Hall
953 Danby Road
Ithaca, NY 14850
Dear Megan,
Chris Wheatley wasn’t always a radio guru. The current general manager of WICB
actually dropped out of Johnson State College in 1977 after studying environmental science for
two years and became a garbage man.
At the time, Chris was suffering from an anxiety that many college students encounter
during the course of their academic careers, figuring out what they want to be when they grow
up. He knew that he wasn’t passionate enough about environmental science, so he decided to
travel cross-country on his motorcycle and dabble in various career fields to discover what the
world had to offer. His story then goes on to explain how he came to be at Ithaca College and
WICB, as well as how the station has enhanced under his leadership.
Chris has helped WICB to grow into a nationally recognized radio station. Since his
appointment as general manager, the Princeton Review has recognized WICB as the No. 1
college radio station in the nation not once, but twice. However, earning awards isn’t the only
thing Chris has contributed to IC. He’s shown hundreds of students who have walked through
WICB’s doors in the last 30 years that it’s important to as he says, “get good at a lot of things”
and not to stress about answering the dreaded question of, “what do you want to be when you
grow up?” Instead, he suggests students explore all of their options and take some time to
uncover their true passions.
Chris’ story is reassuring for all college students as they journey into the workforce. It
stresses that it’s okay not to know exactly what career path to take, but to continue to work hard
and expand the mind. Thus, I’ve come to you first because I know The Ithacan’s interest in
inspiring and educating Ithaca’s next generation of graduates. If you are interested in pursuing
this story, please contact me at your earliest convenience, and I will put you in touch with Chris
Wheatley.
Thank you for your time and consideration.
Sincerely,
Rebecca Long
WICB Modern Rock DJ
(484) 889-8946 / email: rlong3@ithaca.edu

8. Garbage Man Pushes College Radio Station to No. 1
By: Rebecca Long
After two years of studying environmental science at Johnson State College, Chris
Wheatley, now the general manager of WICB Radio, did something unexpected. In 1977, he
dropped out of school and became a garbage man.
“I loved it. The guys on my crew were mostly underemployed master’s and Ph.D. holders
working in garbage, so were talkin’ arts, literature, politics, driving a garbage truck,” Wheatley
said.
Like many students, Wheatley discovered he needed to take some time off not only to
explore the world, but also to explore his passions before he chose a more permanent career path.
As a result, he spent a year driving cross-country on his motorcycle and working side jobs like
garbage collecting, commercial painting and school bus driving before he figured out his next
big move: radio.
“I have always been interested in radio,” Wheatley said. His fascination began with a
small transistor radio his grandmother bought him when he was 7 or 8. Later in high school, he
dabbled in the field and then eventually became the director of programming at a small, 100-watt
station during his time at Johnson State.
However, it was not until a friend of his sister’s mentioned the communications program
at Ithaca College that he considered making his hobby into a career. “I knew I couldn’t be a
garbage man forever,” Wheatley said. Consequently, he visited the school, and in 1978 he
decided to finish his degree there as a planned studies major. Shortly after graduation, he got
involved with managing the college’s FM radio station, WICB, which was pretty disorganized at
the time.

9. “I lived in town, and I noticed that WICB hadn’t changed its clocks, so I called to tell
them that it was now Eastern Standard Time not Eastern Daylight Time. That was on a Sunday,
and on a Monday they still hadn’t done it,” Wheatley said.
At that point, Wheatley decided to fix the problem himself, and in 1985 he applied for the
position of general manager at WICB. Once appointed, his goal was to professionalize the station
and find its place in the market.
Fast-forwarding almost 30 years, Wheatley is still the general manager at WICB and has
rebranded the station as “The Station for Innovation.” Under that title, Wheatley has made
WICB’s mission to bring the newest modern rock songs to all of Tompkins County before any
other radio station in Ithaca. His tactics have not gone unnoticed. Over Wheatley’s time as
general manager, WICB has won numerous awards including a Marconi Award in 1993 and
MTV U’s Woodie Award for Best College Radio in 2008. Most recently, in both 2010 and 2014,
the Princeton Review named WICB the No. 1 college radio station in the nation.
Yet earning prestigious awards is not the only thing Wheatley has contributed to the
Ithaca College community. He has had a monumental impact on hundreds of students who have
come through WICB’s doors.
“Chris is one of the best supervisors I’ve ever had because he makes you feel like you’re
part of the family. He pays close attention to detail and is always giving me tips on how to sound
better on-air,” said Emily Roscoe, a junior television radio major and talent coordinator at
WICB.
Roscoe is just one of many students whom Wheatley’s versatile skill set has affected in a
positive way. Based on his personal experiences, he tries to stress the importance of acquiring
knowledge in various fields, so students are prepared for whatever career path they choose.
“Get good at a lot of things. It will make you better in the end,” said Wheatley.

10. April 17, 2014
Tracy Corrigan
The Wall Street Journal
1211 Avenue of the Americas
New York, NY 10036
Dear Tracy,
In the article “Radio’s Answer to Spotify? Less Variety,” Hannah Karp explains that Top
40 radio stations have adopted the habit of playing fewer hit singles repeatedly under the
assumption that audiences won’t change stations if they hear songs they know. However, as the
general manager of WICB Radio, the student-run station at Ithaca College, I am leery of the
effectiveness of that tactic.
When I first started managing WICB Radio in 1985, the station was suffering from a
brand identity crisis. Unlike most radio stations that know their place in the market, WICB did
not identify with a specific genre of music and played almost anything, making it hard to
distinguish the station’s audience. It wasn’t until I held a long refocusing meeting shortly after
my appointment that WICB became known as “The Station for Innovation.” Under that title, my
team and I decided that WICB’s mission would be to play the latest modern rock hits before any
other station in the Ithaca area.
Unlike the playlist format of many Top 40 radio stations, WICB listeners hear two brand
new songs every hour. In addition, we believe in giving our audience as much variety as
possible, so we wait four hours after a song’s last airing before playing it again. From using this
playlist tactic, WICB’s listenership and ratings have improved dramatically. For instance, in both
2010 and 2014, the Princeton Review ranked WICB as the No. 1 college radio station in the
nation and as of 2013, our listenership has increased to close to 250,000 people. Thus, I have to
disagree with Karp’s article because WICB is a testament that playing the same songs
repetitively isn’t the only way to keep your listeners from changing stations.
Thank you for your time and consideration.
Sincerely,
Christopher Wheatley
WICB General Manager
(607) 227-4094 / email: generalmanager@wicb.org
!
(http://online.wsj.com/news/articles/SB10001424052702303754404579313150485141672)
!

11. TALKING POINTS:
WICB RADIO
RUSH NIGHT
EMILY ROSCOE (TALENT CORDINATOR)
TIPS FOR HAVING QUALITY TALKSETS ON-AIR
1. SOUNDING PROFESSIONAL ON AIR IS 80% ORGANIZATION AND 20%
VARIETY
• ORGANIZED IN THE SENSE THAT YOU FOLLOW THE CORRECT FORMAT
FOR EACH TALKSET.
• VARIETY IN THE SENSE THAT YOU MAKE THOSE FORMATS SOUND
FRESH AND ORIGINAL EVERYTIME YOU SPEAK ON-AIR.
2. THE FIRST TALKSET OF THE HOUR – LINER A
• BEGIN WITH A STATION ID (92 WICB, THE STATION FOR INNOVATION 92
WICB, 91.7 FM, COMMERCIAL FREE ICB) AND THEN BACKSELL – TELL
THE AUDIENCE THE ARTIST AND NAME OF THE SONG OR SONGS THAT
JUST PLAYED.
• GIVE OUT THE STATION TELEPHONE NUMBER AND INTRODUCE
YOURSELF.
• FRONT SELL – TELL THE AUDIENCE THE ARTIST AND NAME OF THE
SONG YOU ARE GOING TO PLAY NEXT AND FINISH THE SET WITH A
STATION ID.
3. THE WEATHER TALKSET
• THIS TALKSET OCCURS TWICE AN HOUR AND SHOULD FALL ON THE :16
AND THE :46 OF EACH HOUR.
• BACKSELL AND THEN MOVE INTO THE WEATHER FORMAT
o WEATHER ALWAYS BEGINS WITH THE PHRASE, “TAKING A LOOK
AT YOUR CENTRAL NEW YORK WEATHER.”
o GIVE THE WEATHER FOR THE CURRENT TIME PERIOD AND THE
NEXT THREE TIME PERIODS AFTER YOUR SHIFT. FOR EXAMPLE,
RIGHT NOW, TONIGHT, TOMORROW AND TOMORROW NIGHT.
o END EACH WEATHER REPORT WITH THE PHRASE, “IT IS ______
DEGREES ON ITHACA’S SOUTH HILL.”
• FINALLY, FRONTSELL THE NEXT ARTIST TO BE PLAYED AND END WITH
A STATION ID.
4. THE LINER B TALKSET
• A LINER B TALKSET NORMALLY OCCURS ONCE EVERY TWO HOURS
AND IS A CHANCE FOR DJS TO TELL THE AUDIENCE DIFFERENT EVENTS
GOING ON IN THE COMMUNITY.
• YOU DO NOT NEED TO BEGIN OR END THIS TALKSET WITH A STATION
ID.

12. • RATHER, YOU SIMPLY READ THE SCHEDULED LINER B THAT CAN BE
FOUND IN THE LINER B BINDER IN THE STUDIO.
5. THE PERSONALITY TALKSET
• AS ALWAYS, YOU SHOULD BEGIN THIS TALKSET WITH A STATION ID
AND BACKSELL THE LAST THREE SONGS PLAYED ON-AIR.
• HERE YOU HAVE A CHANCE TO SHOW THE AUDIENCE YOUR
PERSONALITY AND TALK ABOUT SOMETHING EITHER IN THE NEWS OR
A PERSONAL EXPERIENCE THAT YOU FIND INTERESTING.
o HOWEVER, THIS TALKSET SHOULD RUN NO LONGER THAN 45
SECONDS IN TOTAL.
o IN ADDITION, IT SHOULD NOT CONTAIN ANY CONTROVERSIAL
NEWS OR PERSONAL EXPERIENCES THAT ARE INAPPROPRIATE
OR THAT COULD POTENTIALLY OFFEND THE AUDIENCE.
6. THE NEW MUSIC TALKSET – LINER C
• BEGIN THIS TALKSET WITH A STATION ID.
• DO NOT FRONTSELL OR BACKSELL.
• INSTEAD, INTRODUCE THE NAME AND ARTIST OF THE NEW MUSIC YOU
ARE ABOUT TO PLAY.
• END THIS TALKSET WITH A STATION ID.
7. THE LAST TALKSET OF THE HOUR – LINER D
• BEGIN THIS TALKSET WITH A STATION ID.
• BACKSELL UP TO THE LAST THREE SONGS PLAYED.
• HERE YOU SHOULD REINTRODUCE YOURSELF, GIVE OUT THE STATION
TELEPHONE NUMBER AGAIN AND INTRODUCE THE ARTISTS WHOSE
NEW MUSIC YOU ARE GOING TO PLAY IN THE UPCOMING HOUR.
• FINALLY, FRONT SELL THE NEXT SONG YOU ARE GOING TO PLAY AND
END WITH A STATION ID.
8. INTRODUCING VARIETY INTO THE TALKSETS
• IN ORDER TO DIFFERENTIATE YOURSELF ON-AIR AND PREVENT
SOUNDING REPETITIVE, WE SUGGEST THAT YOU WRITE OUT 10
DIFFERENT WAYS TO SAY EACH TALKSET (I.E. INTRODUCE YOURSELF
IN A NEW WAY IN EVERY LINER A AND LINER D TALKSET).
• POSTING – IF THE BEGINNING OF A SONG IS LONG ENOUGH, CONSIDER
POSTING, OR TALKING OVER THE BEGINNING OF THAT SONG FOR YOUR
TALKSET, INSTEAD OF USING GENERIC BACKGROUND MUSIC.
• FINALLY, BE CONFIDENT. IF YOU ACT AS IF YOU KNOW WHAT YOU ARE
DOING, IT WILL ALWAYS SOUND THAT WAY TO THE AUDIENCE.
###

14. Located in the Roy H. Park School
of Communications, 92 WICB is
Ithaca College’s student-­operated
FM radio station. Since its founding in
1949, WICB has been broadcasting
high quality music programs and
local sporting events to the residents
ofof Tompkins County and beyond.
WICB is in operation 24 hours a day,
365 days a year. Today, the station is
committed to remaining
not-­for-­profit and commercial free
as it has for the last 65 years.
What’s WICB?
For more information contact
WICB Studio
118 Park Hall
Ithaca College
Ithaca, NY 14850
(607) 274-­3217
wicb.owicb.org

15. Modern Rock
Better known as the staple of the sta-­
tion, WICB’s modern rock programming
brings listeners the lastest in modern
music before anyone else. Featuring
artists like Vampire Weekend, Grouplove
and CHVRCHES, DJs entertain the
audience not only with new music, but
also with personality breaks, live news
and sports casts, weather updates and
much more.
Think you are interested in hearing
the latest and greatest of modern music?
Tune into 91.7 FM.
Modern rock is not the only type of
music played on WICB. In fact, the station
has over 20 specialty shows dedicated to
bringing the residents of Tompkins County
anything and everything that they want to
hear. Some WICB specialty shows include:
Beat Crazy
-­ Plays a mix of house,
dubstep and trance
music
-­ Features artists like
Avicii, Dada Life and
Tiesto
-­ Airs Saturdays from
10 p.m. to 12 a.m.10 p.m. to 12 a.m.
-­ Plays music by
the Beatles
-­ Features rarities,
hits and live
performances
-­ Airs Sundays from
12 p.m. to 2 p.m.
Specialty Shows
Breakfast
with the Beatles
“City Rhythms always gets me
pumped up for the weekend.”
-­ Marlowe Padilla
Want to hear a particular urban song?
Call (607) 274-­3217 during City Rhythms.
Broadcasting every Thursday,
Friday, Saturday and Sunday night
from 8 p.m. to 3 a.m., City Rhythms is
Ithaca’s weekend soundtrack. Play-­
ing everything from underground
hip-­hop to rhythm and blues, City
Rhythms DJs bring an array of urban
favorites to the air-­waves.favorites to the air-­waves.
City Rhythms