2. Presentation Outline
• The Researcher
• Chapter 1 - Purpose and
Rationale
– Research Questions
– Rationale
• Chapter 2 - Context
– Keuka College
– Keuka College and
Technology
– Hope of the Research
– Literature Review
• Marketing
• Social Media
• Higher Education
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• Chapter 3 - Methodology
– Timeline
– Ensuring Quality and Rigor
– The Survey
• Chapter 4 - Discussing Quality
– Real Life Problem
– Workable Outcome
• Chapter 5 - Story and
Outcomes
– Results
– Moving Forward
• Chapter 6 - Reflections
– Personal and Professional
Reflections
3. The Researcher
• SUNY Oneonta Social Media page
• Started this program going into my fourth year at
Keuka College
• Jobs:
– Resident Director
– Interim Student Activities Coordinator
– NSO Staff Assistant
– Resident Assistant Selection Coordinator
• Now looking to relocate and move up in jobs
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5. Research Questions
Does the virtual Keuka College experience have
an effect on the retention numbers and enticing
new student to attend Keuka College
What kind of technology would be beneficial to
the students based off of what they are trying to
accomplish (Keuka College application, online
forms, social media for events, etc)
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6. Rationale
Keuka College is a tuition-based college,
meaning that retaining and recruiting of the
students is at the utmost importance.
Most of the students complain that there is
nothing to do on campus, when in reality there
is something almost every single day, they just
are not aware of it.
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8. Keuka College
Mission Statement: To create exemplary citizens and
leaders to serve the nation and the world of the 21st
century. We provide a transformational liberal-arts based
education, strengthened by experiential learning, which
challenges students to develop their intellectual curiosity
and to realize, with purpose and integrity, their full personal
and professional potential
Vision Statement: To be renowned as a global leader in
comprehensively integrating liberal arts, digital
technologies, experiential learning and professional
practice
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9. Keuka College and Technology
• Paper copies/documents in almost every
office/department on campus
• Not properly utilizing technologies available
• Constant change in advertising and the
current way just isn’t working
• There is minimal help with advertising
• It is hard to find the academic calendar of
the current year
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10. • Find ways to better advertise to prospective
student
– List of clubs/orgs
– Event lists
• Find ways to better advertise to current
community members about events happening on
campus
• Help keep track of student who do and do not
attend events on campus
What was the
hope of this research
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11. Literature Review:
Marketing Specific
• Colleges need to be able to stand out
• Being able to successfully market to a
consumer can lead to many opportunities
• Marketing is also “word of mouth”
communicating
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12. Literature Review:
Social Media Specific
“The downside of social media is that it has become a
way to engage cyber bullying, cyber stalking, and other
forms of public assaults, as institutions and their
students can often times become the target of outsiders
with ill intentions”
“You find some students who use social media in a smart
and intelligent way, and some who will use it to
complain”
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13. Literature Review:
Higher Education Specific
Key considerations for staff members:
• Staff need to be active users
• Have content that is important for students available at
all hours online and up to date
• Be able to access and understand how to use
technology tools for assessment
• Provide effective guidance and be knowledgeable about
the purpose and function of technology
• Attend trainings
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15. Timeline
• IRB approval - June 12, 2015
• Survey email - Sent out three times over
the Fall Semester
• Check-Im-Here - research into the
application started in the Fall semester,
and still working on it
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16. Ensuring Quality and Rigor
• Only way to access the survey was to check
that you agreed to the statements above
• All names attached to answers remained
anonymous
• Google's Terms and Services and Privacy
Policy were shared
• No compensation
• No risk known
• And everyone was 18+
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17. The Survey
• Topics
–Communication within the college
• Students
• Faculty/Staff
–Personal Social Media Use
–The Keuka College Virtual World
–The Future of the Keuka College Experience
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19. Real Life Problem
Numerous ways students can benefit from
different technology or social media sources:
• Online appointment systems
• Access to clubs and organizations
• Online paperwork submissions
• GPS of campus for new students
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20. Workable Outcomes
• Analyze, collect, and organize information
about personal use of social media
• Knowing the changes the current
community would like to see, or know
about the difficulties they are having with
current applications
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