ROI/Benefits of Social Media at Work

1. Benefits of Social Media at
Work
Janelle Morales
INTC 5590
June 13, 2017

2. Audience
My audience is students at
West Orange High School
in West Orange, NJ.
I teach multi-grade classes
with students from grades
9-12.

3. Digital Compass
I can use social media at work to
create conversation around things
that are important to me which
would communicate my true
north, authenticity.

4. Tangible Benefits
Network with other teachers
Share links that connect to
current classroom topics
Promote school clubs and events
Metric: Increase access to
resources, ideas, and techniques
Metric: Increase the success of
transferring knowledge;
students see how their learning
relates to the real world
Metric: Increase enrollment and
participation in clubs / community
attendance.

5. Intangible Benefits
Connect with parents and
community to share classroom
news and celebrate student
success
Professionally connect with
students
Collaboration among students
Collaboration among teachers
Metric: Increased school spirit
and exposure
Metric: Increase in positive
student-teacher relationships
Metric: Improved communication
and technology skills / Increased
unity

6. Action Steps
Create Geofilters and encourage geotagging and check-in features at events
● Suggested measurement: Track the number of photos tagged at locations and events
Train teachers on how to use Twitter to communicate with each other and students
● Suggested measurement: Create hashtags that teachers use when posting
Create a social media club or implement a social media component into existing clubs
● Suggested measurement: Track comments and ‘likes’, analyze club enrollment before
and after

7. Credits and Additional References
Advantages of Using Social Media For Students in Education
https://www.academiaapps.com/advantages-social-media-education/
How to Measure Social Media ROI
http://www.socialmediaexaminer.com/measure-social-media-roi/
5 Social Media Trends That Will Dominate 2017
https://www.forbes.com/sites/jimmyrohampton/2017/01/03/5-social-media-trends-that-will-
dominate-2017/#f1f19ef6ffe8