This document provides an overview of a new Lebanese fast casual restaurant concept called . The summary is as follows: 1. Will launch in Romania starting in Bucharest, bringing authentic Lebanese grilled meats like shish kebab, shish taouk, and fajitas to European customers in a quick service format. 2. Features an open grill concept and contemporary design focused around the idea of fire. Signature sandwiches include grilled meats wrapped in pita bread with hummus and pickles. 3. Aims to appeal to health-conscious customers with fresh, wholesome ingredients and figure-friendly grilled options. Seeks to become the top ambassador of Lebanese cuisine and grill

1. We’re on fire

2. The ompany
Administrators

3. Administrators
Administrators is not another inexperienced
company.
Since 2002, the Lebanon headquartered
company has established a stellar reputation by
collaborating with high-profile clients across
Lebanon and Europe, including Romania.

4. Administrators
Its impressive list of clients includes world
renowned oriental sweets maker, famous
Armenian restaurant, Night club as well as
Hospitals.
A long stint in the hospitals and medical sector
as well as the food and hospitality industry has
honed Administrators’ knowhow of both fields,
leaving it extremely well-rounded in issues like
food standards, food safety and hygiene.

5. Administrators
We are set to launch , a Lebanese
food brand that is expected to start a major fire
on the European market, starting with Romania.
We are all fired up about this concept and ready
to move full steam ahead.

6. The oncept

7. The oncept
Molecular gastronomy, the superfluous
attention to food presentation and restaurant
design is robbing away from the taste of the
meal itself,
so..

8. We are going against the grain.
We are going back to the basics.
The oncept

9. bringing traditional, wholesome
food back, making it the very meat of the
matter.
the Lebanese quick service
restaurant that offers a live open grill with a
sleek and contemporary design.
The oncept

10. The oncept
appealing to discerning, health-
conscious consumers with busy lifestyles.
unpretentious, fast, friendly and
fulfilling.

11. The oncept
Our unique recipes were created by our
seasoned chefs.
They drew inspiration from authentic Lebanese
essences while adapting the tastes to suit
European palates.

12. The reations

13. The reations
was born out of the desire to bring
simplicity and hearty taste with all the fixings back
to the table.
As Lebanese cuisine is simple at heart and does not
water down full-fledged flavor, our decision settled
on taking the scrumptious open grill to the
European market.

14. 1. Shish ebab
• As reflected in the name, Kebab lies at our very
core.
• Call them Shish Kebabs or Kobabs, the end result
is the same – and that’s fresh, juicy meat spiced
with oriental condiments and niftily threaded on
skewers then grilled
with gusto.

15. 1. Shish ebab
• A delectable gift from the Middle East to the
world, Shish Kebab is a feast for all the senses.
• It has been propagated by foodies far and wide
across the globe so
Much that it has
become a staple in
many international
diets.

16. 1. Shish ebab
Our meats tenderized and seasoned by our specialty
marinades are:
• Grilled over open flames,
• Infused with the original oils, herbs and spices of
the Mediterranean
• Dotingly engulfed in
freshly baked Arabic pita
bread – a heartwarming
indulgence that comprises
one of the signature sandwiches of .

17. 2. Shish Taouk
The adored Middle Eastern dish is based on
cubes of chicken that hang tightly onto skewers
from where they go on to be grilled to
perfection.

18. 2. Shish Taouk
The odorous Shish Taouk, which boasts of a
caramel color and soft texture, is traditionally
marinated and is savored with garlic paste or
hummus.

19. 3. Fajita
• As variety is the spice of life, also serves
the much-loved Tex-Mex Fajita,
or grilled strips of meat
cooked with onions,
bell peppers and salsas.
• The tangy blend may be
stuffed or wrapped in a
tortilla and is enjoyed hot
Off the grill.

20. Everything about aims to
keep your flame burning.

21. The Identity

22. The Identity
At
everything
revolves around
the notion of fire
which is why an
arresting grill
takes center stage
at each of our
cozy restaurants.

23. The Identity
The swanky design
intimates the
shades of the
undying blaze,
while the earthy
colors exude the
feelings of warmth
and authenticity,
which define
Lebanese cuisine
and hospitality.

24. The Identity
Down-to-earth and minimalist with subtle,
modern undertones, the space emphasizes the
traditional wholesomeness of our signature
sandwiches.

25. The Identity
In the open kitchen and by the dancing flames,
your food is prepared in front of you.
You can watch as it gets generously enveloped in
king-sized, fresh from the oven loaves of Arabic
bread, the sweet aroma of which is endlessly
ingrained in your heart and mind.

26. The Identity
appeals to people who appreciate
such rustic charm, which is offset by quick,
quality service.
So when we say “We’re on Fire!” we mean
that both literally and figuratively.

27. The Restaurants

28. The Restaurants
Strikingly understated, restaurant
radiates a hole-in-the-wall character, which is
accentuated by the size of the space, the
ambiance and the particular choice of materials.

29. The Restaurants

30. The Restaurants
Standing at some 50 square meters, boasts
of discreet features that are counterbalanced by a
colossal, contemporary grill that fascinates for its
sheer design and Mediterranean nuances.
The fiery tone of the red brick grill set against a
backdrop of light wood augment the mood of
warmth, while the roughness of the industrial
details and the neat lines underscore a low-key
elegance.

31. The Sandwich Philosophy

32. The Sandwich Philosophy
serves classic comfort food for a
gratifying, casual dining experience.
Our standard king-sized sandwiches include:
1. The charcoal grilled Shish Kebab.
2. The Shish Taouk.
Which we have tirelessly and passionately
perfected to set our customers’ hearts ablaze.

33. The Sandwich Philosophy
The secret lies in the marinades, which have been mildly
toned down to suit the tastes of our European patrons
without, of course, undermining the flavors of the
Mediterranean.
The tender meat and chicken flirt delicately with the
traditional hummus dip, which serves to up the dramatic
taste further.
We have also added our own traditional twist to the meals,
such as wrapping the Shish Kebabs with traditional pita
bread to augment the rustic appeal of the experience.

34. The Sandwich Philosophy
Capitalizing on fresh ingredients from the premium
meats to the cream of the crop vegetables to the
topnotch oriental seasonings and dressings, our
wholesomely cooked menu is free from artificial
additives.
The only unnatural element here is the flair of our
expert chefs who are specialized in Middle Eastern
cuisine – they have crafted an incomparable Shish
Kebab sandwich recipe, which will leave your head
spinning.

35. The Sandwich Philosophy
Great taste:
Great smell:
Great presentation:
These are the main principles of our sandwich
philosophy.

36. The Sandwich Philosophy
The selection of sandwiches, also features the
scorching hot Fajitas, is nothing short of an art.
Guaranteeing the unwavering juiciness and
heartwarming taste are two dynamics:
a) Our accurately measured ingredients.
b) The quality produce, which go into the
making of every flawless bite.

37. The Sandwich Philosophy
In keeping with the active and fit lifestyles
prevalent today, our mouthwatering sandwiches
are also figure-friendly.
Grilled over an open fire as opposed to being
fried, our food is healthy yet tickles the taste
buds.

38. The Menu

39. Our explosive kebab diversities
The Kebab Sausage Sandwich, a sizzling combo of
skewered kebab sausages with curried onion and tomato,
hummus, pickled cucumbers and French fries with a dash
of hot paste.
The Kebab Eggplant Sandwich, which comprises marinated
skewered meat with chunks of eggplant softened with
hummus paste, pickled cucumbers and French fries and
spiced up with green paprika.
The Kebab Cumin Sandwich; for those who appreciate the
Mediterranean cumin intensity, rolled up the kebabs in cumin
and tomatoes and added pickled cucumbers and French fries
for extreme taste.

40. The Shish Taouk
Shish taouk lovers would adore the Red Taouk Sandwich, our
classic style grilled chicken cubes flavored with garlic paste,
pickled cucumbers, French fries and dressed up further with
coleslaw.
As in the case of wine, there are folks who prefer white over
red, and to those we dedicate the White Taouk Sandwich,
where the tenderized white chicken intertwines between
layers of garlic paste, pickled cucumbers, French fries and
coleslaw.
For those who have worked up an appetite for shish taouk but
would like a little twist to the standard sandwich, we’ve got
just the thing: The Bacon Cheese Taouk Sandwich. Here,
chicken bacon shavings are sandwiched between slices of
mozzarella cheese and generous shreds of French fries and
pickled cucumbers with dabs of coleslaw and ketchup for
added flavor.

41. The Menu
We have also colored up our menu with extras that cater
to those in the mood for globally cherished meat
sandwiches. Who can say no to the Fajita Sandwich? The
grilled strips of meat, dipped in guacamole sauce, sour
cream and bell peppers and sprinkled with chopped
onion will make hearts dance.
Another international favorite on offer is the Philadelphia
Cheesesteak Sandwich, a delightful roll of deli roast beef
smothered with fresh mushrooms, sour cream and
melted cheese slivers.

42. Levantine Delights
The Hummus spread, a mushy mix of mashed
chickpeas (or garbanzo beans), tahini, olive oil, lemon
juice, garlic and salt. You can enjoy it in our sandwiches
or choose to dip your fingers in a whole serving of with
or without pita bread.
The Fattoush, the classic Levantine salad is made with
mixed greens, seasoned with herbs and topped off
with fried crumbles of pita bread – an intense blend
that will have customers lick their plate clean.

43. Side Orders
French Fries
Coleslaw

44. The Sweeter Side
Our dessert menu features an array of succulent munchies inspired by
Mediterranean fragrances.
Rose Milk with Dates, a
blend of milk and tender
rose petals that increases
in sweetness when we
delicately add dates puree.

45. The Sweeter Side
Our dessert menu features an array of succulent munchies inspired by
Mediterranean fragrances.
Cinnamon Custard with Figs
delivers the goods.
Our custard recipe mixes
cinnamon, honey and figs
puree for an absolutely
mouthwatering experience.

46. The Sweeter Side
Our dessert menu features an array of succulent munchies inspired by
Mediterranean fragrances.
Chocolate Avocado Rice
Pudding, A variation of the rice
pudding – a symbiosis of fresh
cream and rice – we have added
a contemporary gourmet touch
by smacking in both chocolate
and avocados.

47. The Service

48. The Service
Whether our patrons choose to dine in or pick our
takeaway or delivery options, they can rest assured
they will receive a fast and friendly service.
Each and every sandwich is prepared in front of the
customers, setting their minds at ease about the
quality and freshness of the food they are about to
savor.

49. The Service
At
we invest a great deal in the training of our personnel and We adopt a
zero-tolerance policy when it comes to the consistency of customer
service.
• We take stringent hygiene measures to ensure the cleanliness and
sanitation of both our food and facilities.
• We don’t compromise on fresh, top-of-the-line ingredients and
produce.
• Our veteran chefs are always on-hand to oversee the quality
control of all edibles that leave our kitchens.

50. The Service
Our products are prepared in the central
kitchen (under the direct supervision of our
professional chefs)
Our products get distributed to all branches
in refrigerated trucks (in accordance with strict,
international standards of hygiene and packaging)
This guarantees the delivery of fresh
and premium quality products across
the board.

51. The service
Lovers of food Lebanese can pop in to
any day of the week including holidays.
There they can expect a well-deserved fresh,
tasty and healthy meal with great value for
money.

52. Our Mission

53. Our mission
“Becoming the ambassador of the Lebanese grill in
Europe”
It is a realistically achievable goal, here is why:
1. The worldwide success of Lebanese cuisine.
2. After much research on the concept , we have
slightly softened the intensity of the spicing and seasoning
of our meats and sandwiches so as not to alienate European
eaters.

54. Our Mission
3. Growth of European interest in Middle Eastern cuisines, more
particularly the in the Romanian market.
4. The Romanian oriental food market is a multimillion dollar industry
that is anything but saturated.
5. The commonalities between the two gastronomies.
We mention the example of Frigarui, or chicken kebabs, a popular
Romanian street food.
We are positive will make ripples on the European market
and the Romanian one to be exact.

55. Our Vision

56. Our Vision
Romania being our launching pad to invade the whole
European market.
10 outlets opening in Bucharest by the end of 2016.
Then opening across the rest of Europe.
Our concept will appeal to both genders as well as people
from various age groups and all walks of life.
The potent combo of taste, smell, presentation and service
will organically spread the word about what will go on to
become the greatest Shish Kebab and Shish Taouk in Romania
and Europe bar none.

57. The Beginning