1. A NEW MAIN EVENT
EACH NIGHT.
On Royal Caribbean’s ships, the grand main dining room has
always given guests something special. Something to savor.
And now, each night, it’s something incredibly different than
the last. Quantum Class’ Dynamic Dining reimagines the
traditional main dining room as five complimentary main
restaurants, each designed to immerse you in new tastes,
sights and settings. Each distinctively different, but united
by the common threads of quality ingredients, immaculate
attention to detail, and unparalleled service.
On the Quantum Class, you’ll dine like you’re on a whirlwind
tour of the world’s best culinary destinations — but never leave
Destination WOW.
Learn more at RoyalCaribbean.com/DynamicDining
INDIAN PUDDING WITH PISTACHIO AND ROSE INFUSIONS
7
DYNAMIC DINING CAMPAIGN
PRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and
partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included
a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and influencers.
Culinary Guide
WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate.
Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made
from scratch. Salt is sea salt. Cream is crème. And truffles mingle with champagne for a butter sauce that surpasses all expectation.
From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.
PLUM CREPE MILLEFEUILLE WITH LEMON CRÈME AND BASIL CRYSTALS
APPETIZERS
New Style Caesar Salad
Grilled Romaine, Pulled Brioche Croutonsand Creamy Caesar
Grilled Catalan Shrimp
Sopressatta, Pickled Peppers, Cilantro Emulsion
Fresh Mozzarella and Beet Salad
Shaved Beets, Fennel, Mozzarella Cheese
Beef Carpaccio
Crispy Sourdough Bread and
Horseradish Crème Fraiche
Baby Lettuce Salad
Goat Cheese and Truffle Honey Vinaigrette
Pastrami Cured Salmon
Pommery Mustard, Caper Cream and Bagel Chips
Jumbo Lump Crab Cakes
Cayenne Remoulade Sauce
Plum Tomato Tartare
Red Onion, Green Beans, Herb Oils and Sea Salt
ENTREES
Potato Crusted Icelandic Cod
Baby Carrots, Green Peas, Truffle-ChampagneBeurre Blanc
Boneless Beef Ribeye
Creamed Spinach and Roasted Corn Salsa
Mint Crusted Lamb Chops
Yukon Potato and Brie Cheese Gratin
with Roasted Pepper Emulsion
Grilled Vegetable Napoleon
Feta Cheese and Marcona Almond Crumble
with Balsamic Reduction
Chicken Paillard
Polenta Cake with Shaved Parmesan andSmoked Tomato Caper Vinaigrette
Salmon Strudel
Sweet Carrot, Green Asparagus
and Dilled Hollandaise
Mediterranean Sea Bass
With Turnips and Wild Fennel Dressing
Pan Roasted Diver Scallops
Smoked Cheese Ravioli with Leek
and Carrot Puree
DESSERTS
Carrot Cake Trifle
Spiced Cake, Cream Cheese Mousse
and Raisin Sorbet
Milk Chocolate Gelato
Mocha Sabayon and Cocoa Wafers
Dark Chocolate Torte
Pretzel Crust, Bittersweet Ganache
and Caramel Drizzle
Plum Crepe Millefeuille
Lemon Crème and Basil Crystals
Yogurt Panacotta
With Fresh Berries
PREMIUM SELECTIONS ($)
Filet Mignon Brochette
Port Wine, Black Pepper Emulsion
Roasted Half Lobster
Shellfish Armagnac Jus
COMPLIMENTARY DINNER | SMART CASUAL DRESS
WHERE STYLE AND SUBSTANCEMEET FOR AN IRRESISTABLE RESULT.The height of contemporary cuisine is realized at Chic, where the freshest ingredients of the wild are evolved for a modern palate.
Proteins that pack a punch — beef ribeye, lamb chops, Mediterranean sea bass — are treated to the delicate drizzle of sauces made
from scratch. Salt is sea salt. Cream is crème. And truffles mingle with champagne for a butter sauce that surpasses all expectation.
From poached to grilled, mocha to mint-crusted, Chic takes you on a modern exploratory of new tastes, in a sophisticated space.
APPETIZERS
New Style Caesar Salad
Grilled Romaine, Pulled Brioche Croutonsand Creamy Caesar
Grilled Catalan Shrimp
Sopressatta, Pickled Peppers, Cilantro Emulsion
Fresh Mozzarella and Beet Salad
Shaved Beets, Fennel, Mozzarella Cheese
Beef Carpaccio
Crispy Sourdough Bread and
Horseradish Crème Fraiche
Baby Lettuce Salad
Goat Cheese and Truffle Honey Vinaigrette
Pastrami Cured Salmon
Pommery Mustard, Caper Cream and Bagel Chips
Jumbo Lump Crab Cakes
Cayenne Remoulade Sauce
Plum Tomato Tartare
Red Onion, Green Beans, Herb Oils and Sea Salt
COMPLIMENTARY DINNER | SMART CASUAL DRESS
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IT’S TIME TO UNVEIL THE
NEXT ERA OF DINING AT SEA.
W W

2. DYNAMIC DINING CAMPAIGN
PRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and
partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included
a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and influencers.
W W
THE NEXT ERA OF DINING.
R
Menucontentforeachrestaurantisdirectionalonlyandissubjecttochangeatanytimewithoutnotice.WOWisatrademarkofRoyalCaribbeanInternational.©2014RoyalCaribbeanInternational.ShipsregisteredintheBahamas.Allrightsreserved.14038301•4/15/2014Menucontentforeachrestaurantisdirectionalonlyandissubjecttochangeatanytimewithoutnotice.WOWisatrademarkofRoyalCaribbeanInternational.
Variety. Quality. And the freedom to savor what you like, when you
like. Welcome to the new era of dining at sea, on Royal Caribbean’s
Quantum Class ships. With 18 innovative, delectable restaurants to
explore. Celebrity chefs at the helm. And gastro-innovations at every
turn. Introducing Dynamic Dining. Wow. This changes everything.
Silk’s Pistachio Pudding
Get a taste of the possibilities at
RoyalCaribbean.com/DynamicDining
Food & Wine
Booklet Insert
Food & Wine Ad
ELEVATE YOUR
IDEA OF CRUISING
Royal Caribbean’s Quantum of the Seas,
the first of its Quantum Class ships, is the
most anticipated industry debut of the year.
Heralded as another game-changer in Royal
Caribbean’s innovative history, Quantum of the
Seas deftly blends the nostalgia of childhood
with the technology of tomorrow.
Guests will experience an array of first-at-sea
features. Roller skating and bumper cars shake
things up, while the RipCord by iFLY skydiving
simulator is a blast of fresh fun. In what’s sure
to become an iconic Quantum experience, the
thrilling North Star will levitate guests 300
feet above the sea. This plus groundbreaking
technology, Broadway hit Mamma Mia! and
delectable Dynamic Dining are sure to show
vacationers a side of cruising that they’ve
never before imagined.
NORTH STARSM
W W
Quantum of the SeasSM
Anthem of the SeasSM
Fall 2014 • Cape Liberty, NJ
Spring 2015 • Southampton, UK
ELEVATE YOUR
IDEA OF CRUISING
Royal Caribbean’s
the first of its Quantum Class ships, is the
most anticipated industry debut of the year.
Heralded as another game-changer in Royal
Caribbean’s innovative history,
Seas
with the technology of tomorrow.
Guests will experience an array of first-at-sea
Guests will experience an array of first-at-sea
features. Roller skating and bumper cars shake
things up, while the RipCord by iFLY skydiving
simulator is a blast of fresh fun. In what’s sure
to become an iconic Quantum experience, the
thrilling North Star will levitate guests 300
feet above the sea. This plus groundbreaking
technology, Broadway hit
delectable Dynamic Dining are sure to show
vacationers a side of cruising that they’ve
never before imagined.
WWWW
Quantum
Fall 2014 • Cape Liberty, NJ
R
COMPLIMENTS OF THE CHEF.
INTRODUCING DYNAMIC DINING
18 distinctive restaurants. Star chefs at the helm, including
Jamie Oliver. And a whole new way to dine at sea.
AnthemAnthem of the SeasSM
Spring 2015 • Southampton, UK
Anthem
18 distinctive restaurants. Star chefs at the helm, including
YOUR LOCAL PUB,
HANDCRAFTED
For Chef Michael Schwartz, wow factor is a
subtle concept. It’s being greeted with a smile.
Hearing a jazz song that piques your interest.
And enjoying a dish that tastes as good as it
looks. “It’s leaving a place and realizing, hey
— I feel good. And I ate well,” Schwartz said.
That’s his easy philosophy behind Michael’s
Genuine Pub on the Quantum Class — the next
foray for the James Beard Award winner and
foodie-followed restaurateur. His pub relies on
simple, delicious food plus craft cocktails and
beers — including his own Michael’s Genuine
Home Brew. “Working with Royal Caribbean,
I can keep my focus on artisanal sourcing
and craft drinks,” Schwartz said. “It’s the real
Michael’s Genuine, without compromise.”
PAN FRIED ONION DIP WITH THICK CUT POTATO CHIPS
®
YOUR LOCAL PUB,
HANDCRAFTED
For Chef Michael Schwartz, wow factor is a
subtle concept. It’s being greeted with a smile.subtle concept. It’s being greeted with a smile.
Hearing a jazz song that piques your interest.
And enjoying a dish that tastes as good as it
looks. “It’s leaving a place and realizing, hey
— I feel good. And I ate well,” Schwartz said.
That’s his easy philosophy behind Michael’s
Genuine Pub on the Quantum Class — the next
foray for the James Beard Award winner and
foodie-followed restaurateur. His pub relies on
simple, delicious food plus craft cocktails and
beers — including his own Michael’s Genuine
Home Brew. “Working with Royal Caribbean,
I can keep my focus on artisanal sourcing
and craft drinks,” Schwartz said. “It’s the real
Michael’s Genuine, without compromise.”

3. DYNAMIC DINING CAMPAIGN
PRINT EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations, and
partnerships with notable celebrity chefs, in a series of ads and brochures focusing on this new, elevated dining experience. This campaign included
a print ad, insert booklet, and event activation at Food & Wine’s Classic at Aspen, the premiere annual event for food enthusiasts and influencers.
W W
R
COMPLIMENTS OF THE CHEF.
Pan Fried Onion Dip with Thick Cut Potato Chips at Michael’s Genuine Pub
Menucontentforeachrestaurantisdirectionalonlyandissubjecttochangeatanytimewithoutnotice.Featuresvarybyship.WOWisatrademarkofRoyalCaribbeanInternational.©2014RoyalCaribbeanInternational.ShipsregisteredintheBahamas.BrillianceoftheSeasisoperatedbyRCL(UK)Ltd.SubsidiaryofRoyalCaribbeanCruisesLtd.Allrightsreserved.14038324•4/16/2014
On the Quantum Class, the kitchens are as star-studded as the stages. Introducing three new restaurants from award-
winning chefs, set to debut on Quantum of the SeasSM
this November.
Join our webcast to learn how to book Dynamic Dining on the Quantum Class.
Register at LoyaltoYouAlways.com/QuantumClass
Chef Jamie Oliver
JAMIE’S ITALIAN BY JAMIE OLIVER
The first seafaring outpost of his namesake
restaurant features rustic Italian dishes
handmade from seasonal ingredients.
Chef Michael Schwartz
MICHAEL’S GENUINE® PUB
The James Beard Award winner brings pure,
simple plates and his own craft brew to the
first American gastropub at sea.
Chef Devin Alexander
DEVINLYTM
DECADENCE
From the New York Times bestselling
cookbook author comes a healthful yet
tantalizing menu at Solarium Bistro.
Menucontentforeachrestaurantisdirectionalonlyandissubjecttochangeatanytimewithoutnotice.WOWisatrademarkofRoyalCaribbeanInternational.
©2014RoyalCaribbeanInternational.ShipsregisteredintheBahamas.Allrightsreserved.14038301•4/15/2014
Forget everything you think you know about “cruise food.” Royal Caribbean International® is charting a new era
of dining at sea. The Quantum Class ships will introduce 18 distinctive restaurants to rival dining in the world’s
greatest cities. With whimsical gastro-innovations at every turn. Celebrity chefs at the helm. And the complete
flexibility to decide when, where, and with whom you dine. Introducing Dynamic Dining on the Quantum Class.
Wow. This changes everything.
Get a taste of the possibilities at the Food & Wine Classic in Aspenand RoyalCaribbean.com/DynamicDining
WATCH THE CLICHÉS GO UP IN SMOKE.
R
Smoked salmon eggs with crispy phyllo
at Wonderland Imaginative Cuisine
Food & Wine Classic at Aspen
Program Ad
Travel Weekly Culinary Chefs Ad

4. Culinary Reveal Email
YouTube Web Banners
DYNAMIC DINING CAMPAIGN
DIGITAL EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations,
and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign
included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and
incorporated video, expandable units, and parallax scrolling.

5. www.RoyalCaribbean.com/DynamicDining
Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)Responsive Web Design (www.RoyalCaribbean.com/DynamicDining)
DYNAMIC DINING CAMPAIGN
DIGITAL EXECUTIONS
Categories: Travel, Consumer
Our Dynamic Dining campaign overcomes the misperceptions surrounding cruise food by showcasing elegant photography, gastro-innovations,
and partnerships with notable celebrity chefs, in a series of digital communications focusing on this new, elevated dining experience. This campaign
included a cutting-edge microsite (RoyalCaribbean.com/DynamicDining) that established unique branding for each onboard restaurant and
incorporated video, expandable units, and parallax scrolling.