A presentation giving a Business Intelligence overview on the competitive positioning of General Motors in the Automotive Industry

1. Business Intelligence Snapshot
for
General Motors Company
When “Live”, Business Intelligence offers
“Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is
No Exception!

2. Table of Contents
What is included:
I. Is there a fit?
II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinions
b) Where do you stand: The Good, The Bad, The Ugly
c) Strengths and Weaknesses
d) Optimum ROI
e) Overall Sentiment Ranking
III. What value can we add?
IV. Our quick resume
What is not included:
ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or
external advisors are better equipped to extract strategic and tactical value from MOBI. We
provide the business intelligence and you provide execution and strategic intelligence.

3. Is General Motors Company…
• KPI Driven?
• Customer-centric?
• Passionate about being Competitive?
• Feels Business Intelligence is Vital to success?
• Uses Technology/ Data to gain Competitive edge?
Definitely
If Yes, . . . . we can add value
^

4. What Does GMC’s
Competitive Landscape Look Like?
What’s your Market Share of GMC: Moving towards a leadership
Mass Opinion position
YOU
YOU
Up 6.8% Down 8.1% Down 13%
*Information based on data collected between 10/11/2011 and 01/12/2011

5. Where Does GMC Stand?
The Good ……..
Entertainment Maintenance
YOU
*Information based on data collected between 10/11/2011 and 01/12/2012

6. Where Does GMC Stand?
The Bad …………with a strong potential for opportunity
Noise Levels Handling
YOU
*Information based on data collected between 10/11/2011 and 01/12/2012

7. Where Does GMC Stand?
The Ugly ………..
Vehicle Purchase Intent Fuel Economy
YOU
YOU
*Information based on data collected between 10/11/2011 and 01/12/2012

8. Weaknesses And Strengths
Are you Matching Your Priorities?
Your Strengths and Weaknesses …and that of your Competition: Ford
*Information based on data collected between 10/11/2011 and 01/12/2012

9. Are You Getting The Best ROI?
Negative Opinions about General Motors The Best Days/ Times for Customer Engagement
Company
Twitter Blogs
YOU
YOU
You Tube Message boards
YOU YOU
*Information based on data collected between 10/11/2011 and 01/12/2012 *Size of Circle denotes volume of customers’ engaged

10. The Big Picture: Sentiment Index
YOU
Good
Sentiment Index
Bad
*The 7 day trailing average for period : Jan 05 – Jan 12, 2012

11. What you stand to gain?
Value Drivers & Capabilities Value-Driven: Competitiveness
Massive – Reliable trending Anticipate key revenue drivers
Predictive
Layered – Category, product, & topical level Adjust non-performing strategies
Data
Correlative – To outcomes (e.g. revenues) Gain early competitive edge
Causal – Pointing to cause and effect
Verticalized – Enhanced reliability & relevancy Increase speed to action – more agile
Intelligent
Dimentionalized – Comprehensive view Reduce Total Cost of Ownership (TCO)
Data
Sentimentized – Preference indication Mitigate risk – discovery of unknown unknowns
Comparative – Share of competitive landscape
Consistent – Structured and Quantified Integrate internal KPI’s with live consumer
Continuous sentiments
Real time – 24/ 7
Data Identify leading (versus lagging) performance and
Contextual – Historical perspective
revenue indicators
Connectivity – API access / easy slice & dice
Consistency across the enterprise – enhanced
decisions

12. WiseWindow’s Quick Resume
Sample Main Street Clients
• Creators of MOBI, Mass Opinion
CNN
Business Intelligence
• Syndicated Data Assets
 Vertical & Category Specific Data
 Self-Updating, Real-time
• Deep Roots in Cloud Computing,
Search, Business Intelligence & Market Educational Partnerships
Research.
• Four Technology Patents – more in
works.
Distributing Relationships (Soon & Limited)
• Winner of Various Innovation Awards.
Wall Street Clients
Contractually unable to disclose

13. Call to Action
We invite you to participate in our limited time “Prove it” Initiative. Please
contact us for details.
• Contact : Ravi Nippuleti, Director New Business
• Email: Ravi.NIppuleti@wisewindow.com
• Call: (949) 870-6194
• Visit: www.wisewindow.com