This presentation gives a competitive landscape of VW and gives an overview of the company's strengths and weaknesses.

1. Business Intelligence Snapshot
for
Volkswagen
When “Live”, Business Intelligence offers
“Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is
No Exception!

2. Table of Contents
What is included:
I. Is there a fit?
II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinions
b) Where do you stand: The Good, The Bad, The Ugly
c) Strengths and Weaknesses
d) Optimum ROI
e) Overall Sentiment Ranking
III. What value can we add?
IV. Our quick resume
What is not included:
ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or
external advisors are better equipped to extract strategic and tactical value from MOBI. We
provide the business intelligence and you provide execution and strategic intelligence.

3. Is Volkswagen…
• KPI Driven?
• Customer-centric?
• Passionate about being Competitive?
• Feels Business Intelligence is Vital to success?
• Uses Technology/ Data to gain Competitive edge?
Definitely
If Yes, . . . . we can add value
^

4. What Does Volkswagen’s
Competitive Landscape Look Like?
What’s your Market Share of Volkswagen: Competitive Positioning
Mass Opinion
YOU
YOU
Down 11.5% Down 9.9% Down 8%
*Information based on data collected between 10/09/2011 and 1/09/2012

5. Where Does Volkswagen Stand?
The Good …….
Styling Fuel Economy
YOU
YOU
*Information based on data collected between 10/09/2011 and 1/09/2012

6. Where Does Volkswagen Stand?
The Bad . . . . with a strong potential opportunity
Power Problems
YOU
YOU
*Information based on data collected between 10/09/2011 and 1/09/2012

7. Where Does Volkswagen Stand?
The Ugly ………
Reliable Craftsmanship
YOU
YOU
*Information based on data collected between 10/09/2011 and 1/09/2012

8. Weaknesses And Strengths:
Are you Matching Your Priorities?
Your Strengths and Weaknesses …and that of your Competition: Ford
*Information based on data collected between 10/09/2011 and 1/09/2012

9. Are You Getting The Best ROI?
Negative Opinions about Volkswagen The Best Days/ Times for Customer Engagement
Twitter Blogs
YOU
YOU
You Tube Message boards
YOU
YOU
*Information based on data collected between 10/09/2011 and 1/09/2012 *Size of Circle denotes volume of customers’ engaged

10. The Big Picture: Sentiment Index
YOU
100
Good 90
80
70
Sentiment Index
60
50
40
30
20
10
Bad
0
Volkswagen Subaru Mazda Honda Ford Industry
*The 14 day trailing average for period : Dec 27- January 9, 2011

11. What you stand to gain?
Value Drivers & Capabilities Value-Driven: Competitiveness
Massive – Reliable trending Anticipate key revenue drivers
Predictive
Layered – Category, product, & topical level Adjust non-performing strategies
Data
Correlative – To outcomes (e.g. revenues) Gain early competitive edge
Causal – Pointing to cause and effect
Verticalized – Enhanced reliability & relevancy Increase speed to action – more agile
Intelligent
Dimentionalized – Comprehensive view Reduce Total Cost of Ownership (TCO)
Data
Sentimentized – Preference indication Mitigate risk – discovery of unknown unknowns
Comparative – Share of competitive landscape
Consistent – Structured and Quantified Integrate internal KPI’s with live consumer
Continuous sentiments
Real time – 24/ 7
Data Identify leading (versus lagging) performance and
Contextual – Historical perspective
revenue indicators
Connectivity – API access / easy slice & dice
Consistency across the enterprise – enhanced
decisions

12. WiseWindow’s Quick Resume
Sample Main Street Clients
• Creators of MOBI, Mass Opinion
CNN
Business Intelligence
• Syndicated Data Assets
 Vertical & Category Specific Data
 Self-Updating, Real-time
• Deep Roots in Cloud Computing,
Search, Business Intelligence & Market Educational Partnerships
Research.
• Four Technology Patents – more in
works.
Distributing Relationships (Soon & Limited)
• Winner of Various Innovation Awards.
Wall Street Clients
Contractually unable to disclose

13. Call to Action
We invite you to participate in our limited time “Prove it” Initiative. Please
contact us for details.
• Contact : Ravi Nippuleti
• Email: Ravi.Nippuleti@wisewindow.com
• Phone: (949) 870-6194
• Visit: www.wisewindow.com