This document provides an overview of a business intelligence snapshot report for Honda by Mass Opinion Business Intelligence (MOBI). The report includes Honda's competitive positioning, market share, strengths/weaknesses, and sentiment ranking compared to other automakers. MOBI believes clients are best equipped to extract strategic value from the intelligence and MOBI provides the data. The report shows Honda's performance on various metrics and opportunities to improve customer engagement. MOBI invites Honda to participate in a "prove it" initiative to experience the benefits of their continuous, real-time business intelligence capabilities.

1. Business Intelligence Snapshot
for
Honda
When “Live”, Business Intelligence offers
“Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is
No Exception!

2. Table of Contents
What is included:
I. Is there a fit?
II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinions
b) Where do you stand: The Good, The Bad, The Ugly
c) Strengths and Weaknesses
d) Optimum ROI
e) Overall Sentiment Ranking
III. What value can we add?
IV. Our quick resume
What is not included:
ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or
external advisors are better equipped to extract strategic and tactical value from MOBI. We
provide the business intelligence and you provide execution and strategic intelligence.

3. Is Honda…
• KPI Driven?
• Customer-centric?
• Passionate about being Competitive?
• Feels Business Intelligence is Vital to success?
• Uses Technology/ Data to gain Competitive edge?
Definitely
If Yes, . . . . we can add value
^

4. What Does Honda’s
Competitive Landscape Look Like?
What’s your Market Share of Honda: Competitive Positioning
Mass Opinion
YOU
YOU
*Information based on data collected between 06/12/2011 and 12/13/2011

5. Where Does Honda Stand?
The Good . . .
Braking Supply Chain (Availability)
YOU
YOU
*Information based on data collected between 09/13/2011 and 12/13/2011

6. Where Does Honda Stand?
The Bad . . . . with a strong potential opportunity
Problems Safety Features
YOU YOU
* Information based on data collected between 09/13/2011 and 12/13/2011

7. Where Does Honda Stand?
The Ugly …….
Craftsmanship Reliable
YOU
YOU
* Information based on data collected between 09/13/2011 and 12/13/2011

8. Weaknesses And Strengths
Matching Your Priorities?
Your Strengths and Weaknesses …and that of your Competition: Ford
*Information based on data collected between 09/13/2011 and 12/13/2011

9. Are You Getting The Best ROI?
Negative Opinions about Honda The Best Days/ Times for Customer Engagement
Twitter Blogs
YOU YOU
You Tube Message boards
YOU
YOU
*Information based on data collected between 09/13/2011 and 12/13/2011 *Size of Circle denotes volume of customers’ engaged

10. The Big Picture: Sentiment Index
YOU
100
Good 90
80
Sentiment Index
70
60
50
40
30
20
Bad
10
0
Honda Volkswagen Suzuki Hyundai Ford Industry
*The 14 day trailing average for period : Nov 29- Dec 13, 2011

11. What you stand to gain?
Value Drivers & Capabilities Value-Driven: Competitiveness
Massive – Reliable trending Anticipate key revenue drivers
Predictive
Layered – Category, product, & topical level Adjust non-performing strategies
Data
Correlative – To outcomes (e.g. revenues) Gain early competitive edge
Causal – Pointing to cause and effect
Verticalized – Enhanced reliability & relevancy Increase speed to action – more agile
Intelligent
Dimentionalized – Comprehensive view Reduce Total Cost of Ownership (TCO)
Data
Sentimentized – Preference indication Mitigate risk – discovery of unknown unknowns
Comparative – Share of competitive landscape
Consistent – Structured and Quantified Integrate internal KPI’s with live consumer
Continuous sentiments
Real time – 24/ 7
Data Identify leading (versus lagging) performance and
Contextual – Historical perspective
revenue indicators
Connectivity – API access / easy slice & dice
Consistency across the enterprise – enhanced
decisions

12. WiseWindow’s Quick Resume
Sample Main Street Clients
• Creators of MOBI, Mass Opinion
CNN
Business Intelligence
• Syndicated Data Assets
 Vertical & Category Specific Data
 Self-Updating, Real-time
• Deep Roots in Cloud Computing,
Search, Business Intelligence & Market Educational Partnerships
Research.
• Four Technology Patents – more in
works.
Distributing Relationships (Soon & Limited)
• Winner of Various Innovation Awards.
Wall Street Clients
Contractually unable to disclose

13. Call to Action
We invite you to participate in our limited time “Prove it” Initiative. Please
contact us for details.
• Contact : Ravi Nippuleti, Director New Business
• Email: Ravi.Nippuleti@@wisewindow.com
• Call: (949) 870-6194
• Visit: www.wisewindow.com