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1. Connected TV advertising
Connected TV Trends in 2023
• The explosive growth of connected TV (CTV) and over-the-top (OTT) streaming
services is expected to continue in 2023. By that year, it is estimated that CTV and
OTT will reach more than one billion viewers worldwide. This growth is being
driven by the increasing availability of low-cost devices that make streaming more
accessible to consumers, such as smart TVs, streaming sticks and game consoles.
• The growth of CTV and OTT is also being driven by the increasing
amount of content available on these platforms. More and more
content providers are creating original programming for streaming
services, which will continue to expand the range of programming
available through these channels.
• In addition, the development of advanced ad targeting capabilities is
making CTV and OTT more attractive to advertisers, which will further
fuel their growth. Advertisers are able to target specific
demographics or interests, which allows them to reach their desired
audiences more effectively.

3. • Finally, the widespread availability of fast and reliable internet access
is making streaming services more attractive. As more people are
able to access high-quality streams, it is likely that more viewers will
turn to these services to watch their favorite shows and movies.
• Overall, the growth of CTV and OTT streaming services is expected to
continue in 2023. This trend is being driven by a range of factors,
including the increasing availability of low-cost streaming devices, the
development of ad targeting technologies, and the widespread
availability of fast and reliable internet access.
• Connected TV (CTV) is expected to become increasingly popular over
the next few years as more people adopt smart TVs and streaming
services. In 2023, CTV is likely to be the dominant form of television,
with over 50% of television viewers tuning in through CTV platforms.
As more streaming services launch, viewers will be provided with
more content options and better access to live and on-demand
content. Additionally, the rise of smart TVs and voice assistants will
create more opportunities for advertisers to reach their target
audiences.

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