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1. CTV ad campaign
Journey of CTV advertising so far and potential ahead
CTV (Connected TV) advertising refers to the practice of delivering
targeted ads to viewers on internet-connected television devices. CTV
advertising is a type of online marketing that is integrated into
streaming media. Ads that are displayed next to TV programmes or
livestreams seen on streaming devices are only two examples.
Another illustration is interactive advertisements, which are displayed
to a particular audience and have actions for viewers to complete.
Here's a look at the journey of CTV advertising so far and its potential
ahead:
Journey of CTV Advertising So Far:

2. • CTV advertising has been around for over a decade but has seen
significant growth in recent years with the rise of streaming
services and internet-connected TVs.
• Initially, CTV advertising was limited to pre-roll and post-roll ads in
streaming content, but now it includes programmatic and
addressable ads that can target specific audiences based on
demographics, behavior, and interests.
• Major players in CTV advertising include traditional TV networks,
streaming services, and social media platforms, such as Amazon,
Hulu, Netflix, YouTube, and Facebook.
• The COVID-19 pandemic has accelerated the growth of CTV
advertising as more people turned to streaming services for
entertainment.
• CTV ad spending is expected to grow in 2023 by 14.4%.

4. Potential Ahead for CTV Advertising:
• CTV advertising is projected to continue its growth in the coming
years, with the rise of new streaming services and the shift of
traditional TV viewership to internet-connected devices.
• Advertisers can take advantage of the data available through CTV
advertising to create more targeted and personalized ads.
• Programmatic CTV advertising is expected to become more
prevalent, allowing advertisers to use machine learning and
artificial intelligence to automate ad buying and optimization.
• The integration of CTV with other digital advertising channels, such
as mobile and desktop, will allow for more comprehensive and
effective cross-device targeting.
• CTV advertising will continue to provide a cost-effective alternative
to traditional TV advertising, as it allows advertisers to reach
audiences at scale without the high cost of traditional TV
advertising.

6. Opportunities abound as connected television (CTV) picks up
momentum among viewers and advertisers. Over 90% of US
households may now be reached via CTV programmatic
marketing, and ad budgets are shifting from linear to streaming.
Yet as there are more content creators, streaming services,
media buyers, sellers, and partners for measurement and
verification, television is becoming more fragmented, and
marketers are under increasing pressure to monitor and provide
results while protecting consumer privacy.
Overall, the future of CTV advertising looks bright, with
continued growth and innovation expected in the coming years.