This presentation explains the importance of the non verbal communication in selling & negotiation.

1. Non verbal Communication
In selling & negotiation
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2. “non verbal communication forms a
social language that is many ways
richer and more fundamental than
our words.”
—Leonard Mlodinow
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3. Non verbal communication
 The act of delivering and receiving nonverbal communications using
facial expressions, gaze, gestures, postures, and voice tones.
Studies show that over half of your message is carried through
nonverbal elements:
 Your appearance
 Your body language
 The tone and
 the pace of your voice

4. 8 tips to increase the non verbal
communication
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Maintain personal space
They are at comfortable with the gap
between them and their
surroundings.
First impressions and self-
awareness
Help customer relationships and
makes sales.
Eye contact
attentives and interest in what is
being said /04
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Observing sedative actions
Anything you can do to put them at
ease.
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Mirroring
Matching the someone behavior
like voice tec
Take note of gesture
clusters
A set of gestures, attitudes, and
behaviors that all reinforce the same
idea
Offer refreshments
Providing refreshments at a meeting
is self-evident.
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/06
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Assess the mood of the
audience
The overall impression an author
gives his readers through his
writing
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7. First impressions and
self-awareness
the first impression has been created, an experienced negotiator may notice changes in
emotions and gestures.
It's also worth noting that many negotiation opponents are adept at reading body language.
Negotiators can take advantage of this by observing how others react to their strategy and
making adjustments as needed. This maintains goodwill and raises the likelihood of a
successful outcome.
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8. MAINTAIN PERSONAL SPACE
The first step is to observe personal space.
This is significant since space is associated with respect and
authority in general.
Determine who in the group is the most courteous.
The strongest negotiators take up the greatest room.
Selecting the individuals who are most likely to deliver you the desired
outcome is a crucial aspect of the sales process.
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9. Observing sedative actions
sedative behaviors disclose a lot about a person's sentiments, intentions, and
expectations. Context is crucial in most circumstances. If you feel a potential customer is
under a lot of stress, see if there's anything you can do to help them relax.
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10. EYE CONTACT
In a face-to-face interaction, check
for lateral eye movement, which may
suggest deception.
When the speaker sweeps the room
to make sure no one is listening, lateral
movement might convey the sense of
secrecy or gossip.
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11. Many sales managers are wary about mirroring because it might be perceived as brownnosing, so
they make an effort to avoid it. When everything else is equal, though, mirroring is an excellent
method to develop long-term commercial partnerships. It should never be discouraged because it
is such a crucial tool for developing relationships.
Mirroring

12. Take note of gesture
clusters
When gestures occur in groups, though, the
meaning becomes considerably clearer. If the
individual scratching their head is also
tapping their fingers on the desk or swaying
in their chair, they may be uninterested in
what you're saying.

13. Assess the mood of the audience
,
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14. ASSESS THE MOOD OF THE AUDIENCE
A lack of response from the opposite side is often regarded as
beneficial when actively presenting an offer. It's as simple as asking them
to affirm that this is the fact. "It appears that you are open to my
suggestion," is an excellent place to start. This is known as labelling, and
it can also be used to assess a negative reaction. People enjoy having
their opinions and feelings affirmed in any circumstance, and they will
remember you warmly for it.
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15. OFFER
REFRESHMENTS
It is self-evident to provide
refreshments at a meeting. However,
while judging a client's nonverbal
communication, pay attention to what
they do after the drink has been
provided.”

16. AT THE FINAL END REPORT
At last, in a deals and showcasing viewpoint, non-verbal communication
shows a client's real opinions. The more grounded a salesman comprehends this
language, the more fruitful they will be in using it.
A talent negotiators have some control over their own non-verbal communication
while likewise watching the changing non-verbal communication of others. They'll
perceive that what somebody says isn't really reflected in their non-verbal
communication, talent negotiators read the room and secure arrangements by
recognizing and responding to these basic qualifications.
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17. Thanks!
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