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Raquel Whedbee Marketing Campaign Fall 2019 UCF Digital Media Marketing
- 1. Academic Project: Marketing Campaign for Sugar10 Health Raquel Whedbee raquel.whedbee@knights.ucf.edu Digital Media Marketing Professor Goldstein Fall 2019 University of Central Florida Raquel Whedbee 1
- 2. Outline: Slides 3-5 Campaign Guidelines Slides 7-34 PowerPoint Slides for the In-Class Presentation of the Project • Pitching the Professor, CEO/Founders of Sugar10 Health, Guest Speakers in Digital Marketing, and Classmates To view the videos on the slides, I provided links here and on those slides • Video on Slide 16: Grand Opening: https://youtu.be/gRhOHZfIzgQ • Video on Slide 17: Guerrilla Marketing: https://youtu.be/ij8ws-niilw • Video on Slide 33: Thank you: https://youtu.be/ZuNYFhbzZiA Raquel Whedbee 2
- 3. Marketing Campaign: Sugar10 Health • Healthcare Company Focus of the Campaign • Brand Awareness • Conversion Marketing Tactics • Social Media Marketing • Guerrilla Marketing • Online Advertising • Public Relations Raquel Whedbee 3
- 4. Timeframe: • 9/18/19 – 10/31/19 Campaign Budget: • $50.00 Raquel Whedbee 4
- 5. Provided With: • Sugar10 Health Collateral • Target Demographic • Invitation to Sugar10 Health’s Grand Opening Event Raquel Whedbee 5
- 6. The Following Slides are from the In-Class Presentation of the Marketing Campaign for Sugar10 Health Presentation Date: November 7, 2019 All photos used in the presentation were from posts on the Social Media Accounts created for the Marketing Campaign Raquel Whedbee 6