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Media
How Mainstay is going to beat the competition!
Our Support
Insight Sharing
LinkedIn: A global pool of talent
6M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
2M+
SAUDI ARABIA
25M+
BRAZIL
128M+
UNITED STATES OF
AMERICA
12M+
CANADA
35M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
2M+
UNITED ARAB EMIRATES
20M+
UNITED KINGDOM
11M+
FRANCE
9M+
ITALY
2M+
BELGIUM
1M+
DENMARK
5M+
TURKEY
6M+
NETHERLANDS
2M+
SWEDEN
8M+
SPAIN
20M+
CHINA
STAY INFORMED
through professional
news and knowledge
CONNECT
with the
professional world
GET HIRED
and build your
career
LinkedIn empowers members to
connect to opportunity
Review - QBR
Custom Segment
Targeting
•  Job Searchers – Applied, View
or Searched for a Job
•  Mass Affluent- Members who
possess over $100k (USD) in
investable assets.
Candidates
Who is your target audience?
Media Solution for Mainstay
Talent Branding & Internal Consultants
Company Branding
CAREER PAGE with
TARGETED ADS
Targeted Ads & Career Page
After clicking, that person will
automatically become a follower!
.
The candidate will be brought to the career page that matches
their background (Marketing & Communications / Sales Page)
Marketing and Communications Sales
.
The candidate will be brought to the career page that matches
their background (Finance and Legal Page)
Finance Legal
Sourcing for Internal Candidates
Talent Direct
LinkedIn Talent Direct
​ The power of personalized InMail at campaign scale
Internal Candidate Generation InMail
Hi Name,
I am really impressed with your recruitment experience within the Business and
Technology space in Asia.
We are an executive search company, based in Hong Kong, mainly servicing MNC
clients in Europe, Asia and USA. We are interested in expanding our presence in Asia
and would like to hire more professionals like you.
I find your experience extremely valuable and would be keen to have a chat with you.
Kindly advise which number to call you on. Thanks.
ü  # InMails Opened
ü  # Responses
Reporting includes:
ü  Response Rate
ü  Open Rate
Talent Direct: Investment
​ One convenient all-inclusive price
ü  Up to 2300 to 3,000 sends
ü  35% open rate
ü  10% response rate
ü  Integration with Recruiter to capture and
follow up with qualified leads
§  Acquisition of at least 80 Candidate Email Leads on average even when they
haven’t written it on LinkedIn
§  Acquisition of candidates’ profiles
Project ROI
Talent Direct
Investment: $5,000
Recommendation:
ROI Projection:
•  2,300 InMails sent out
At least
80 Targeted
Candidates
* ROI calculated based on the benchmark of our Asia Clients
•  805 people open
InMails
ROI Projections
Career Page for Branding
166,000 impressions
Recommendation: ROI Projection:
0.2% to 0.4%
response rate -
332 to 664
followers
Acquired
332
Candidate Leads
3
Placements
$45,000 revenue
1%
placement
rate
$15,000/
placement
Total ROI Projection USD 45,000
End

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Mainstay 2016

  • 1. Media How Mainstay is going to beat the competition!
  • 4. LinkedIn: A global pool of talent 6M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 2M+ SAUDI ARABIA 25M+ BRAZIL 128M+ UNITED STATES OF AMERICA 12M+ CANADA 35M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 2M+ UNITED ARAB EMIRATES 20M+ UNITED KINGDOM 11M+ FRANCE 9M+ ITALY 2M+ BELGIUM 1M+ DENMARK 5M+ TURKEY 6M+ NETHERLANDS 2M+ SWEDEN 8M+ SPAIN 20M+ CHINA
  • 5.
  • 6. STAY INFORMED through professional news and knowledge CONNECT with the professional world GET HIRED and build your career LinkedIn empowers members to connect to opportunity
  • 8. Custom Segment Targeting •  Job Searchers – Applied, View or Searched for a Job •  Mass Affluent- Members who possess over $100k (USD) in investable assets. Candidates Who is your target audience?
  • 9. Media Solution for Mainstay Talent Branding & Internal Consultants
  • 10. Company Branding CAREER PAGE with TARGETED ADS
  • 11. Targeted Ads & Career Page
  • 12. After clicking, that person will automatically become a follower!
  • 13. . The candidate will be brought to the career page that matches their background (Marketing & Communications / Sales Page) Marketing and Communications Sales
  • 14. . The candidate will be brought to the career page that matches their background (Finance and Legal Page) Finance Legal
  • 15. Sourcing for Internal Candidates Talent Direct
  • 16. LinkedIn Talent Direct ​ The power of personalized InMail at campaign scale
  • 17. Internal Candidate Generation InMail Hi Name, I am really impressed with your recruitment experience within the Business and Technology space in Asia. We are an executive search company, based in Hong Kong, mainly servicing MNC clients in Europe, Asia and USA. We are interested in expanding our presence in Asia and would like to hire more professionals like you. I find your experience extremely valuable and would be keen to have a chat with you. Kindly advise which number to call you on. Thanks.
  • 18.
  • 19.
  • 20. ü  # InMails Opened ü  # Responses Reporting includes: ü  Response Rate ü  Open Rate
  • 21. Talent Direct: Investment ​ One convenient all-inclusive price ü  Up to 2300 to 3,000 sends ü  35% open rate ü  10% response rate ü  Integration with Recruiter to capture and follow up with qualified leads
  • 22. §  Acquisition of at least 80 Candidate Email Leads on average even when they haven’t written it on LinkedIn §  Acquisition of candidates’ profiles
  • 23. Project ROI Talent Direct Investment: $5,000 Recommendation: ROI Projection: •  2,300 InMails sent out At least 80 Targeted Candidates * ROI calculated based on the benchmark of our Asia Clients •  805 people open InMails
  • 24. ROI Projections Career Page for Branding 166,000 impressions Recommendation: ROI Projection: 0.2% to 0.4% response rate - 332 to 664 followers Acquired 332 Candidate Leads 3 Placements $45,000 revenue 1% placement rate $15,000/ placement Total ROI Projection USD 45,000
  • 25. End