1. The Realtor And The Over Priced
Listing. What You Should Know.

2. What happens when a Realtor
takes a listing when they know
the price the owner wants to
list at is too high or unrealistic?
To name a few, it gives the owner
false expectations, sets the owner up for failure, the
home will sit on the market for a very long period of
time, it will help sell other listings in the area, it will
scare away serious buyers and it makes the Realtor
look bad as well as the rest of our industry. The
home could wind up selling for UNDER MARKET
VALUE. Who wins in a situation like this? Nobody
wins. Everyone loses. Especially the seller.

3. A Realtor will take an over priced listing for
many reasons but the one that I hear often is “I
need the business. I will just get them to lower
it.” They would rather have an over priced listing
than no listing at all. They do have a plan
believe it or not they tell me. The hope is that
the over priced listing will bring buyers to that
home and sell them another.

4. A Realtor who takes an over priced listing is usually very
weak. Weak in other aspects of their job such as
negotiating for their client. Let me explain. When I go to
a seller’s home who is thinking of listing, I do my
homework prior to going out to see the home. I look at
other similar homes in the area that sold within the past
3 to 6 months. I have a price in mind before I get there
and then once I see it I can make adjustments for home
improvements or no home improvements. I discuss my
market analysis with the seller and how I came to my
price and if the owner insists that I am wrong and wants
me to list the home at their suggested price two things
will happen at that point. I will tell them that I will list the
home at their price for 30 days only and let them know
that I do not advise them doing that and I will put this
into the Listing Agreement and have them initial and date
it

5. If they do not want to list it at that price for just 30
days then I thank them for having me out and tell
them if they change their mind or if they hire
someone else and they are not happy with
them, they can always contact me at a later
date. This way, the seller understands that I do not
agree with their price but I am willing to try and
that their is a time limit, I am not raising their
expectations and most of all, I am not setting them
up for failure. They also know that I am not a yes
Realtor who will just yes them to death. I have
standards. This is called negotiating. I agreed to try
but I didn’t give in just to get the listing.

6. If a Realtor is weak when negotiating the terms
of the listing with the seller, what do you think
will happen when the Realtor is negotiating the
sale price in behalf of their seller with a buyer
agent?

7. A Realtor is supposed to represent
their client’s best interests. Leading
the client on by listing their home
at an unrealistic price is not in the
client’s best interest. The only interest
the Realtor is thinking of is their own
and that is just sad!

8. Have you every listed an overpriced home? Did
the Realtor tell you the price was too high.

9. Randy Bett
Investment Realtor/Author/Investor
Real Estate Professionals Inc.
Better Group Real Estate
202-5403 Crowchild Trail NW
Calgary, AB T3B 4Z1
Phone:403-774-7464 Ext:1
Fax:403-208-0082
Toll Free fax:888-711-6801

10. Randy Bett
www.BetterGroupRealEstate.ca