1. How to Market a Property to
Upscale Tenants

2. Marketing commercial properties for lease to
upscale tenants can be challenging. Upscale
tenants are more selective and demanding, but
they are willing to pay a premium to get what
they want. Your commercial property will have
to meet their exacting standards. Failing to
advertise a property’s desirable features can
result in it being overlooked.

3. Following are some ways to ensure that doesn’t
happen:

4. Promote Your Location:
Higher-end tenants are
very interested in the
location of a property. If
there is access to high-
volume foot traffic, parking and public transit,
promote those features, as they will be
attractive to tenants looking for them in their
selection process. Remember, you are
advertising your building as the ideal location to
house their business.

5. Highlight the Attractive Features of the
Building: Some employers enjoy being in a
historical building. Others are looking for a
building with green features or want ample floor
space. Whatever the features of your building,
highlight them in your marketing efforts to
attract the most valuable tenant for that space.

6. Promote the Value of Your
Building: You need in your
advertisement more than
just the price per square
foot. You need to let potential
tenants know what makes your building worth the
price, particularly if you’re promoting a premium
building that you want to lease for an above-
average price. If a tenant sees the value in the
space, they’ll be willing to pay a premium price.

7. Randy Bett
www.BetterGroupRealEstate.ca