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Generic Licensing Pavillion @ CPhI WW 2011

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Generic Licensing Pavillion @ CPhI WW 2011

  1. 1. Proposed to take place atCPhI Worldwide Frankfurt Oct 2011
  2. 2. - the big idea -The first licensing focused stand at CPhI Frankfurt 2011 Attract more new clients by promoting together Receive 12+ months of promotion before/after Better ROI than exhibiting alone
  3. 3. - the big benefits - Genericlicensing offers a deal including: ● Total management of exhibition & stand ● Pre-booked meetings with Top 10 clients● On-site promotion of your company around CPhI● Shared leads throughout the project (12 months) ● Featured status on all GL promotion channels
  4. 4. - the stand - Designed to attract maximum attention [its a little different to the average CPhI stand]On-stand catering, administration & reception Visitors encouraged to visit all exhibitors The first ever dedicated licensing area!
  5. 5. - pre-show promotion -Heavy promotion on genericlicensing.com/cphi-pavilion Personalised online client package: LinkedIn, Twitter, GoogleAds & Slideshare Featured status: Homepage, Newsletter & Directory Dedicated mail shots to all industry contacts Meeting requests to target lead list
  6. 6. - GL industry reach -We have the biggest network in the industry!genericlicensing.com: 2000 licensing visitors per month Newsletter: 3000+ subscribers LinkedIn: 800+ followers, 3 groups (250 members) Twitter: 300+ followers Slideshare/Box.net: 5000+ views/downloads The Pavilion will be the busiest stand in town!
  7. 7. - client engagement -Arranged meetings with top executives from target clients [Subject to attendance at CPhI] Centralised meeting schedule for all exhibitors [once on the stand, show them to everyone!] Visitor contacts shared between pavilion exhibitors (where generated by GL activity or on the stand)
  8. 8. - show promotion - Mobile advertising banner (shared promotion) Advertising in the GL CPhI promotional directory Inclusion in the big show competition News feature in the CPhI show daily [subject to approval by UBM]Distribution of marketing materials to target exhibitors
  9. 9. - post-show promotion -Presentations & products lists available online Newsletter and homepage features Targeted mail shot to show client leads Follow-up phone calls (separate service)
  10. 10. - management - All exhibition administration Hotel, transport & visas Dinner reservations Centralised meeting slotsMarketing and promotion pre/during/post show
  11. 11. - Return on Investment - Start generating leads before & after the showBenefit from contacts attracted by other exhibitorsMassive increase in online profile (for 18 months!) GL will arrange meetings on your behalf Dont rely on possible walk-by traffic Rely on GL to bring you leads £25,000 = 1 licensing deal ROI = 5x, 10x, 20x ??
  12. 12. - grow your business! - Places strictly limitedMust be involved in licensing (in/out)Book first, select your stand position
  13. 13. - We need your help - The Licensing Pavilion is at proposal stage only, we need a minimum number of partners before we can make a commitment to the project.We know it is an great idea and we have the expertise to make it a success... but we need you! We hope you will join us on this exciting adventure [Please forward this to anyone you think might like it!]
  14. 14. - register your interest - Greg Kinsey: Sales Managergreg.kinsey@genericlicensing.com +44 (0)845 453 1376 Asa Cox: Founder asa.cox@genericlicensing.com +1 646 3744 234 www.genericlicensing.com

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