9. FEATURES
Bluetooth speaker
Flashlight
Fitness tracker
LED lights
Smart fit technique
Water proof
High toughness and resistance
Comfortable
App controlled (Android and iOS)
Long Battery life
11. TARGETING AREA
Geographic
• CITY: More focus on metro cities because people believe in trying innovative, new and
better products.
Demographic
• AGE: 16 years and above.
• GENDER: Male and Female.
• INCOME: Earning above RS 1.5 LACS and above P.M
Psychographic
• Socio-economic: Rich, Upper-middle.
• Lifestyle: Trekkers,Street Dancers, Stage performers, Party animals
13. POLICY OF M&H
“ECO FRIENDLY, NATURE KE RAKSHAK”
Green Vision
• We strictly believe that if we are earning profit from people then we have to give it back to
them in some ways so for that purpose we are very aware of our environment so we strictly
believe in using environment friendly raw materials.
Innovation
14. RAW MATERIAL
Our major raw material include “SUSTAINABLE AND RECYCLED
MATERIALS”
• Recycled polyester
• Recycled Rubber
• Recycled nylon
• Recycled polystyrene
• ELECTRONICS
• A Speaker
• LED Strip
• Flashlight
15. RECYCLED POLYESTER
• It is a synthetic fibre based on post consumer waste such as PLASTIC BOTTLES and USED
GARMENTS.
• The fresh polyster is made from petroleum so THUNDER is NOT DEPENDENT on
PETROLEUM.
16. RECYCLED NYLON
• Fresh nylon is also made from petroleum our nylon is made from post industrial waste
and discarded industrial fishing nets so we are also saving petroleum and we are cleaning
the waste as well.
• LESS discharge waste and less toxin emission.
17. RECYCLED POLYSTRENE
These are used in HEEL COUNTERS.
It stabilizes and supports the HEEL.
We are making a heel counter which are made of OLD FOOD PACKAGING.
18. MATERIALS WE DON’T USE
The source raw materials from ENDANGERED & THREATENED SPECIES as defined by
International union for conservation of nature and natural resources (IUCN) in its RED LIST.