The document discusses ways in which the media product, a website, conforms to and challenges conventions of real music artist websites. It conforms by using open and minimalist designs inspired by deadmau5, featuring a large introductory video, store page, news page, gallery of pictures, and contact page. However, it also challenges conventions by having a unique banner, quirky color scheme, mixing of information on the homepage inspired by Beck, and inclusion of a blog which is uncommon for this music genre. The goal was to create a genre-fitting website that also had an independent style.