Practicum Final


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  • Searching for a job, making your resume stand out, dressing for an interview, rocking an interview, showing off your work: The PR portfolio, Social networking, Linkedin, Trade book, no week is typical, tips from Kempten Taylor
  • Start early, plan ahead, do research, know what you want to do
  • Direct the information on your resume toward the job you’re applying for, use strong action verbs, you do not need periods at the end of bullet points
  • Dress to impress! Girls should wear stocking if wearing a skirt. Boys, watch out for stains and wrinkles!
  • Confidence is key! Make it known that you’re the right one for the job. Be able to give examples.
  • Use dividers, Make sure it’s organized and in a nice, professional portfolio
  • Join the websites! You will have the opportunity to meet people from different backgrounds who can become valuable connections.
  • Most executives from Fortune 500 companies are members.
  • Use as a reference guide. Not an easy read.
  • Kempten works at Green Olive Media in Atlanta Georgia
  • Take these tips from a successful PR professional!
  • Practicum Final

    1. 1. Georgia Southern University<br />PRCA 3711- Public Relations Practicum<br />Presentation by:<br />Sam Dershowitz<br />
    2. 2. Things a Public Relations Student Should Know before entering the field…<br />
    3. 3. Searching for a Job<br />Start job searching at least 6 months before you graduate!<br />Use job search engines and social networking sites<br />Visit your school’s career services center for tips<br />Do your research!<br />- know basic facts about the company<br />
    4. 4. Making Your Resume Stand Out<br /><ul><li>Make sure your resume is crafted to fit the job you are applying for.</li></ul>-You may have several copies of a resume, each designed for a specific employment position<br /><ul><li>Always start every bullet point with a strong action verb
    5. 5. If your GPA is lower than a 3.0, it is better to leave it off of your resume</li></ul>Barbara Nixon&apos;s resume writing tips<br />
    6. 6. Dressing for an Interview<br />Ladies<br /><ul><li> wear a pant or skirt</li></ul> suit<br /><ul><li>Minimal jewelry
    7. 7. Light makeup
    8. 8. Closed-toe shoes</li></ul>Gentleman<br /><ul><li>Wear a suit (black or dark colored)
    9. 9. Plain colored tie
    10. 10. Nice, clean dress shoes</li></ul>Wear This<br />Wear This<br />Not This<br />Not This<br />
    11. 11. Rocking an Interview<br /><ul><li>Show confidence!
    12. 12. Speak with proper grammar
    13. 13. Have a few questions prepared to ask the interviewer
    14. 14. Impress the interviewer by showing your knowledge of the company
    15. 15. Be sure to drop your voice at the end of sentences
    16. 16. Keep eye contact at all times
    17. 17. Be able to give examples from your experiences</li></li></ul><li>Showing off Your Work: The PR Portfolio<br /><ul><li>Include a broad variety of items to showcase your PR experience
    18. 18. When showing your portfolio to the interviewer, turn your portfolio towards the person
    19. 19. Bring a separate folder with leave-behind pieces that you are proud of and include a resume in the folder</li></li></ul><li>Social Networking<br /><ul><li>There are so many social networking sites that will allow you to get your name out there and create an opportunity for you to market yourself
    20. 20. Staying current with these sites will help you boost your knowledge and gain experience in the PR field
    21. 21. Some of your most valuable connections can be made through networking with people on the internet</li></li></ul><li>Become a Member of LinkedIn<br />More than 50 million users worldwide!<br />It can then be used to find jobs, people and business opportunities recommended by someone in one&apos;s contact network.<br />Employers can list jobs and search for potential candidates.<br />Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.<br />
    22. 22. This book provides helpful tips and step-by-step instructions for planning public relations campaigns. I encourage anyone in the public relations field to reference this book while planning a campaign.<br />Read the case studies to find information that relates to your situation.<br />
    23. 23. No Week is Typical<br />After speaking with PR professional, and Georgia Southern University Alumna Kempten Taylor, I quickly learned that life as a PR professional is hectic and ever-changing. You must be available at all times to assist clients and address issues.<br />“No week is ever typical. Since you’re not dealing with just one client, you have a variety of different things to do on any given day. Typically I have 10-15 meetings a week. Half of the meetings are with clients, where you review their plans and get approval for communication pieces such as press releases and email campaigns.”<br />- Kempten Taylor<br />
    24. 24. Tips From Kempten Taylor<br />Q:What three tips would you offer someone just starting out in PR?<br />Think about what you really enjoy because when it comes down to it, you needto be interested in what you’re doing. You should decide if you want to work with an agency or a corporation because they are completely different.<br />2. Never stop writing. Now that I’m doing managerial things and not writing as <br />much, I realize that it is very hard to get out of the groove. Although you may<br /> have other responsibilities, make sure you never stop writing.<br />3. Know your social media!<br />
    25. 25. Good Luck!<br />