A mutual fund distributor success stories

1. A mutual fund distributor is any individual or entity that helps investors with
buying and selling mutual funds in the Indian financial market. They are
essentially intermediaries who play a pivotal role in the Indian mutual funds
market segment
AMFI data shows that the MF industry has 1.18 lakh individual MFDs as on
December 2021. There are lot of opportunities for MFDs in the financial
distribution space as India has low per capita distributor to service investors.
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ND’s
Mr. Neeraj Choksi & Mr. Jignesh Desai (R) are two first generation
entrepreneurs who began the journey of 'NJ' in 1994. The promoters of the NJ
Group were friends since their college years and the bond between Mr.
NJ
Neeraj Choksi. For the average person on the street, the name Neeraj Choksi
may not ring a bell. But he is a giant in the Rs 36 trillion Indian mutual funds
(MF) industry. Along with Jignesh Desai, he co-founded NJ India Invest, a
financial products' distribution firm, in 1994.
Along with Jignesh Desai, he co-founded NJ India Invest, a financial products'
distribution firm, in 1994. Today, the firm is India's largest mutual fund
distributor, managing assets worth Rs 1.09 trillion in 2021-22, per Prime MF
database.

2. Meet the national distributor who created over 3000 new MFDs in real Bharat
Z Funds has over 3500 sub distributors in small towns and rural India. They
currently manage assets of over Rs.300 crore in mutual funds and Rs.200 crore
in PMS and bonds.
Manish Kothari started ZFunds in 2019. The Gurugram based national
distributor relies only on network of individual MFDs from B30 cities and rural
India to grow its business.
In just three years, the ND has onboarded over 3500 individual MFDs from real
Bharat as sub distributors. Currently, the company manage assets of over
Rs.300 crore in mutual fund and Rs.200 crore in PMS and bonds.

3. Individual Distributors
How these two MFDs scored century on a SIP drive pitch
Ajit Shah along with Ankit and Ritika Sodhani of Sodhani Capital and Sanjay
Gaggar of National Bulls Investment Services recently booked over 100 SIPs in
a single day.
Navi Mumbai MFD is on a ‘SIP’ roll
MFD Sanjay Gaggar booked 236 SIPs amounting to Rs. 5.68 lakh in a single
day.

4. Chennai MFD creates a monthly SIP book of Rs.1 crore, manages assets worth
100 crore
Meet these MFDs who have built monthly SIP book of Rs.1 crore
Read on to know how Rohtak business partners Anchal Katyal-Vinay Goel and
Udaipur MFD Rahul Jain have achieved this milestone.

5. Aam aur SIP: This Kolkata MFD contributes to environment through SIP drive
Kolkata MFD Vinod Choudhary donated 130 mango saplings on behalf of his
investors who participated in his SIP drive.
Vinod Choudhary of Investment Junction, Kolkata has a unique way to celebrate
the World Environment Day 2022. He conducted a SIP drive titled ‘Mission
Saplings for SIP’ in which he donated 130 mango saplings to farmers on behalf
of his clients who participated in his SIP drive.
Overall, Vinod booked 202 SIPs amounting to Rs.4 lakh from 115 investors. He
donated the remaining SIPs in the loving memory of his clients who lost life due
to covid.
Let us hear the story from Vinod:
The drive
We all have a social responsibility to make this place better for living. Also, it was
in the teachings of my late father to love the nature. Hence, I conducted a special
drive on World Environment Day 2022. This is how ‘Mission Saplings for SIPs’
began.
The mission
These three things played a key role in making SIP drive a success:
• Creating awareness: I made a simple poster capturing details on how
investing in mutual funds through SIPs can help investors achieve
financial goals and contribute to the environment. I used social
media to promote this drive.
• Client segregation: I divided my existing clients into three groups -
investors with young children, investors in the age group of 35 to 45
years and investors having loans and other liabilities. I approached
them individually and spoke about securing children’s future, retired
life, repaying obligations, respectively. I also explained to them
about the importance of increasing SIP amount periodically. This
segmentation helped me address the relevant needs of investor type
and prepare a customised communication strategy.

6. • Mango and SIP: Mangoes are liked by many and drawing an analogy
between a mango sapling and SIP can simplify the concept of equity
investing through SIPs.
Giving an example, I explained to my clients – “Just like a mango tree requires
time to bear fruits, you should allow your investments at least five years to
grow.”
Paying tribute
I purchased 130 saplings from a nursery on behalf of my clients. We donated
these saplings to 80 farmers in Siwan, Bihar. Since Siwan is my hometown and I
know these farmers personally, I can monitor the plantation activity easily.
Top 30 mutual fund distributors manage 25% of industry AUM
Top 30 mutual fund distributors manage one-fourth of the total assets managed
(AUM) by the mutual fund industry, according to Amfi data. The data shows
that the top 30 ARN holders managed assets worth Rs 6.41 lakh crore in FY
2018-19. Total AUM of the mutual fund industry stood at Rs 25.43 lakh crore as
on May 31, 2019.
Banks remained the top mutual fund distributors in the country in FY19. HDFC
Bank was the largest distributor which managed AUM of Rs 72,944 crore,
followed by State Bank ..