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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM BBA
SEMESTER 1
SUBJECT CODE &
NAME
BBA 101
COMMUNICATION SKILLS
BK ID B1497
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Depending on the channel used and the style of communication, there can be various
types of communication. Explain the various types of communication based on
channels and style.
Meaning of communication
Types of communication based on communication channels
Types of communication based on style and purpose
2
4
4
10
2 Discuss different types of communication network practiced in an organization.
Meaning of Communication Network
Explanation of different types of Communication Network
2
8
10
3 A good structured report helps the management to take vital decisions in an organised
manner. Describe the structure and the steps involved in writing a good report.
Structure of a formal report
Steps in report writing
5
5
10
4 What groundwork does one need to do to make an effective presentation? How do
verbal, vocal and visual components of communication impact a presentation?
Steps in preparing a presentation
Verbal, vocal and visual components impact on presentation
5
5
10
5 Different purposes of reading require different methods of reading. Describe the
various ways of reading. What are the techniques that you can use to improve your
reading?

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Types or ways of reading
Techniques for Effective Reading
5
5
10
6 Why is employment communication a necessary weapon for employer? What should
an applicant look for before he submits a resume to his prospective employer?
Importance of employment communication.
Guidelines for Writing Resume
5
5
10