2. Bauer Media Group
Bauer media is a publishing company; it is Europe’s largest privately owned
publishing company. The Bauer Publishing group is worldwide media empire
offering over 300 magazines in 15 countries. They also feature heavily online,
TV and a wide range of radio stations.
Bauer Media is a multi-media platform UK based media group. The group
consists of many sub-brands and companies mainly around two groups –
Magazines and Radio – this is widely recognised and being innovative and
industry leaders, which is reflected in many awards and accolades they have
won within the industry. On average over 12.4 million people listen to a
Bauer media radio station. It owns the number one and four top commercial
radio stations in London. Kiss is one of their prestigious radio stations which
attracts and is targeted at the young dance audience.
3. Publications
• Kerrang !
• Q music magazine
• Heat
• Bella
• Take a Break
• That’s life!
• Closer
• FHM
• Grazia
• Mojo
4. IPC- International Publishing Company.
IPC Media is one of the leading company in consumer magazine and digital publishers in the united
kingdom with a large and impressive portfolio selling over 350 million copies each year. It is wholly
subsidiary of Time Inc.
It was formed in 1963 as International Publishing Company and currently produces over 60 iconic
media brands, with print alone reaching almost two thirds of UK women and 42% of UK men –
almost 26 million UK adults –their websites collectively reach over 14 million users every month. as:
IPC Media Connect, Market Force, Southbank, Ignite, and TX. The iconic music magazine brand that
IPC Media is well known for is New Musical Express (NME) which was first published in March 1952
and will be celebrating 50 years in the music industry in 2012. It was the very first British paper to
include a singles chart. Their genre is advertised as rock which would therefore attract a wide
audience of both mixed age, gender and target groups such as rockers, punks, and new age groups.
The types of musicians they include are Kings of Leon, The Killers, Arcade Fire and Artic Monkeys.
NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com,
NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music
fans every week. NME is the longest published and most respected music weekly in the world. Every
week it gives its readers the most exciting, most authoritative coverage of the very best in
contemporary music, including award winning features, the latest releases, live reviews, the
definitive guide to the best new bands in its Radar section, as well as a regular look back through
the magazine's incredible 58 year
IPC media publishes over 60 magazine brands with a total audience of almost 326 million adults
from the UK a month.
6. Which magazine institution would publish my
magazine ?
I think Bauers Media Group would be the best magazine institution to publish my
magazine because they have a large international empire so my magazine would be
known around the world. Also I think they would better at distribution so my media
product will reach to mass market rather than small scale audience.
Most of the Bauers magazine (such as Kerrang!) are not only magazines they also
have their own website , radio and television channel. Which would be a great
advantage for my magazine as it will be able to address more possible consumers.
