Fit Food - Marketing Plan for Android App Marketing internship under guidance of Prof. Sameer Mathur IIML.

1. FIT FOOD
M A R K E T I N G P L A N F O R A N D R O I D A P P

2. F I T F O O D
MENU
1 Executive Summary
2 Situation Analysis
3 Goal
4 Strategy
6 Tactics
7 Implementation

3. EXECUTIVE
SUMMARY

4. CURRENT LIFESTYLE
F I T F O O D
Fast moving lifestyle has made fast
food its companion
01
There is necessity to select a diet plan
which is parallel to their lifestyle
03
People find it difficult to manage their
fitness goals as per their diet plan
02

5. F I T F O O D
FIT FOOD APP
COMES TO THE
RESCUE
It helps you to plan your diet in a personalized way

6. F I T F O O D
HOW FIT FOOD
WORKS?
Add Your Food Add amount of intake Get details on your
calorie meter

7. SITUATION
ANALYSIS

8. F I T F O O D
THE SITUATION
160K
Currently their are more than 160K
apps on play store regarding
various aspects of health and
fitness
15
Our target is to compete against
top 15 apps in segment of Diet and
Nutrition Planning Apps

9. F I T F O O D
MARKET
OVERVIEW
1
Currently the company is
operating under Health and
Fitness market
2
The App targets in niche
segment of Diet and
Nutrition planning
4
Company is also focusing
towards integrating Diet
plans with workouts
3
Company also offers
tracking various programs
such as weight loss
At the current position,
Health & fitness market is on
blooming stage,
So as the number of competitors

10. COMPANY OVERVIEW
F I T F O O D
GOALS01
CORE COMPETENCIES02
OFFERINGS03

11. F I T F O O D
GOALS
1
The primary objective will be
to achieve recognition
2
The next step is achieving
1000+ downloads and initiate
revenue at the early phase

12. F I T F O O D
CORE
COMPETENCIES
1
Keep track of Calories Intake
under budget
3
Scan bar-codes to add
quickly nutrition facts
2
Diet Calendar to see the
results

13. F I T F O O D
OFFERINGS
1
Diet planner
3
Scan bar-codes to add
quickly nutrition facts
2
Tracker using 600,000 foods
from our database
4
Fitness Tracker as per
program required such as
weight loss, muscle gain etc
5
Supports Android wear
devices, such as fitbit,
Jawbone etc.

14. GOAL

15. OUR 2020 GOAL
F I T F O O D
To reach 8500+ downloads along
with revenue of 4$/day
0
2,125
4,250
6,375
8,500
2017 Q1+Q2 2017 Q3+Q4 2018 Q1+Q2 2018 Q3+Q4 2019 Q1+Q2 2019 Q3+Q4 2020 Q1+Q2 2020 Q3+Q4
0$
1$
2$
3$
4$
targeted revenue per day in $
targeted downloads per two quarters

16. STRATEGIES

17. F I T F O O D
STRATEGY #1:
TARGET
CUSTOMERS
Target customers in the 26 - 45 age
range to include working professionals,
athletes and household decision
makers by advertising the benefits of
healthy and calorie-counted meals via
offline and online means.
Showcasing 'FIT FOOD' app that helps
them to keep track of calorie counted
meals

18. F I T F O O D
STRATEGY #2:
IDENTIFYING KEY
COMPETITORS
1
Analyzing competitors'
strengths in terms of
competencies, offerings.
2
Adapt key aspects and
innovate various offerings
3
Target various segments
and look towards potential
markets

19. F I T F O O D
COMPETITORS
P1
Fitness Tracker as per
training program
P2
Supports Android Wear
P3
Updated 600,000 foods in
database
P4
Workout Planning
POINTS OF
DIFFERENCE
POINTS OF
PARITY
Q2
Bar code scanner for
nutrition facts
Q1
Calorie Tracker
Q3
Diet Calendar

20. F I T F O O D
STRATEGY #3:
COLLABORATORS
1
Advertising Companies
2
Network Operators
3
Gymnasiums
4
Nutritionists
5
Google Stores

21. TACTICS

22. F I T F O O D
WHAT DOES FIT FOOD
DELIVERS?
1
'FIT FOOD' stands for health
and fitness
2
It is an app that assists you
in managing your diet and
nutrition plan
3
The app provides you
number of features so that
you can achieve your fitness
goals as per your program
planned

23. PREMIUM VERSION
F I T F O O D
Fitness Tracker as per required
program such as weight loss, muscle
gain, fat loss, etc.
01
Supports connectivity with various
Android wear such as fitbit, Jawbone
etc.
02
Advertisement free version
03

24. PRICING
F I T F O O D
The basic version comprises of
Diet planner, Food Database and Bar
code scanner
01
Basic version is free of cost available
on google play store and iOS App Store
02
Premium version at a nominal cost of
5$ per year.
04
Premium version includes all features
of basic version with additional
features of premium end.
03
FIT FOOD

25. F I T F O O D
IMPLEMENTATION
01 Worked with
Nutritionists to trace
various food contains
02 Created Database with
all food tracks
03 Hired App developers
and brief them with
design
04 Search for potential
investors and
advertisement
companies

26. THANK YOU

27. F I T F O O D
DISCLAIMER
Rajat Garg
PCCOE Pune
Prof. Sameer Mathur
IIM Lucknow
CREATED BY RAJAT GARG, PCCOE PUNE, AS FINAL EXAM/ PROJECT
DURING A MARKETING INTERNSHIP, UNDER THE GUIDANCE OF PROF.
SAMEER MATHUR, IIM LUCKNOW.