ENTREQUIZ 2019 THE BIZ QUIZ as a part of SILHOUETTES 2019 at AFMC , PUNE

1. Infinite Rebound 1
• 15 questions
• Clockwise 1-15
• Score system : +10/-5

2. 1
• In a recent scandal involving the Chinese film
industry the term _________ tax has come into
prominence.
• For example, the highest-paid actress of China, ‘Fan
Bingbing’ had two contracts made for her work;
one showed that she earned $ 1.5 million after the
tax payment whereas the other revealed that her
earning was $ 7.6 million. It was said that Fan had
only revealed one contract and not revealed the
other contract and in the end took home $ 9.1
million.
• What are these kinds of tax evasions named aptly
depicting the duality of such of taxes.

3. Safety

4. Answer
• Yin-Yang Tax .

5. 2 Put Funda.

6. Safety

7. Answer
• First sign language Starbucks, in Washington.

8. 3
• This company is supposed to launch it’s first
store in a certain country in 2019.
• But recently it has courted controversy with
the country missing from the world maps
being sold in it’s Washington outlet.
• An apology followed and the maps were
phased out.
• Identify the brand and the country.
• Picture follows.

10. Safety

11. Answer
• New Zealand
• Ikea

12. 4
• Cyclist and marathoner Mark Fellows,39 was
arrested and sentenced to life in prison recently.
• He was a suspect in the killing of Machester boss,
Paul Massey, four years ago, but was not convicted
due to lack of witnesses.
• Massey’s partner, John Kinsella was fatally shot by
a cyclist in May 2018 and Fellows was a suspect in
this case as well.
• The authorities finally got a break when they saw
a photo of him in the 2015 Great Manchester 10k
and this lead to his conviction.
• Picture follows.

14. Safety

15. Answer
• The police noticed his Garmin Forerunner and
tracked his movements by obtaining GPS data,
which placed him at the crime scene on both
occasions.

16. 5
• Since Trump’s election, Vogue has found itself in
opposition, a position it has embraced with unexpected
relish.
• The September issue included a profile on Stormy
Daniels (the adult film star who had a hush money deal
with the president) which saw Daniels resplendent in
evening gown and Tiffany diamonds, photographed
by Annie Leibovitz.
• She is best known for her engaging portraits—
particularly of celebrities—which often feature subjects
in intimate settings and poses.
• Identify the subjects of her most famous photograph 38
years ago and the magazine cover it graced.

17. Safety

18. Answer

19. 6
• X was the sponsor of the cricket world cup since
1999, continuing upto the 2015 edition.
• Y and Z have been signed up for the 2019 edition.
• This is Y’s re-entry into Cricket tournament
sponsorships after 1999, when it had exited the
stage.
• X and Y are direct competitors, while Z is a first
for products of it’s kind from India.
• Identify.

20. safety

21. Answer
• X – Pepsi
• Y – Coca-cola
• Z – Bira

22. 7
• Identify this visual.
• A couple perched on a globe which rotates to
reveal ________ and a Latin motto over it – Ars
longa, vita brevis to the accompaniment of
smoke coming from all corners.
• A man atop the globe is seen carrying a hammer
and a gear wheel, while the woman carries a
sheaf of grain.
• Most popularly seen three decades at the start of
events lasting 45 minute .

23. safety

24. Answer

25. 8
• Connect

29. safety

30. Answer

31. 9
• Connect

34. safety

35. Answer
• Curse of the Gillette

36. 10

37. • Identify inspiration behind the brand and put funda
for the name.

38. safety

39. Answer
• Nelson Mandela
• Prisoner id in Robben island.
• 466th prisoner in 1964.

40. 11
• Billboards are a very successful form of
advertising and they were so even before the
start of the 1900s.
• They were in essence, large posters attached
to a permanent fixture such as a building.
• Whose arrival in the first quarter of the 20th
century gave rise to a steady increase in the
use of billboard advertising?

41. safety

42. Answer
• Ford Model T

43. 12
• X is a brand launched in August 2013.
• The brand was named so, as it evoked
childhood memories, probably the ‘first sense
of accomplishment’ in the lives of the
creators.
• Other products from X’s parent company
include Frissia and Tzinga, but X was the one
which really took off.
• Identify this brand which has had funding led
by Y’s firm Catamaran Ventures.

44. safety

45. Answer
• Paper Boat
• N. R. Narayana Murthy

46. 13
• Daughter to a brew-master at United Breweries,
she attended Ballarat University in Austraia and
earned the title of master brewer.
• After returning to India and facing difficulties in
getting a brewery management positon because
of her gender, she turned to Europe.
• After deciding to try her luck in Scotland, a
chance meeting with Leslie Auchincloss, changed
her direction.
• Identify her and the company she founded, an
Indian garage startup.

47. safety

48. Answer
• Kiran Mazumdar Shaw
• Biocon

49. 14
• This group established in 1960 is one of the fastest growing
multinational brands in it's product category. Headquartered in
Manesar, Haryana it has a presence in 45+ countries.
• In the year 1986, Rajesh Mehra along with brothers Ajay Mehra
and Krishan Mehra launched this brand with a name inspired by
their grandmother Jai Kaur.
• In 2018, the Tailwater______manufactured by the group's luxury
brand Artize, received the Red Dot Design award for product
design.
• Identify this brand which many of us would have come across on
a daily basis.

50. safety

51. Jaquar

52. 15
• The events of the video are purely accidental and not
staged in any way.
• However if it were it would go a long way towards providing
credibility to the achievement of this particular car, which
would be a first for an Indian Manufacturer's car.
• Identify the vehicle as well as the unique achievement.

54. Answer

55. Tata Nexon
5 star rating by global NCAP

56. Creative Advertising
• 8 questions
• Give funda/brand in
each advertisement.
• +10 for each.

57. 1

58. 2

59. 3

60. 4

61. 5

62. 6

63. 7

64. 8

65. Answers

66. 1

67. McDonalds open all night

68. 2

69. • The Guardian depict both sides of core political
debates in the US, such as internet privacy, gun
control and women in the military

70. 3

71. Penguin launching audiobooks

72. 4

73. Advert doubles up as a pregnancy test.
If the result was positive, the retailer
would offer the mum-to-be a half-
price crib, shaving pounds off the
several thousand they'll be shelling out
for their upcoming bundle of joy.

74. 5

75. KFC ran out of chicken due to
distributor problems

76. 6

77. • Originally featured in an episode of Mad Men where
Don Draper tried to pitch a series of ads showing food
that goes great with ketchup, but without the
ketchup itself visible.

78. 7

80. 8

81. Addresses gender inequality.
Women all over earn 25% less than
men.

82. Infinite Rebound 2
• 15 questions
• Counter clockwise 16-30
• Score system : +10/-5

83. 16
• Research has shown that women with low-pitched voices
considered as stronger, more competent and trustworthy.
• X has a natural high pitched female voice, but intentionally lowers
her voice because of this reason. This is a known sociopathic
behavior.
• This has been considered as another fraud in an already long list,
contributing to her downfall.
• Identify this lady from her voice and give the company started by
her.

85. safety

86. Elizabeth Holmes
Theranos
Answer

87. 17

88. • The company on the
left is the latest entrant
into a group which
includes the companies
on the previous slide
and 58 others.
• Put Funda
• How are the
companies on the
previous slide different
from the other 59.

89. safety

90. Tokyo 2020 sponsors/partners
• The companies on the first slide are
worldwide Olympic partners, while the others
are domestic sponsors.

91. 18

94. Give theme/put funda.

95. safety

96. Chinese zodiac
• 2019 – year of the pig
• 2018 – year of the dog
• 2017 – year of the rooster

97. 19
• The ultimate insurance for the Indian team in
troubled times, X is the perfect person to represent
this brand as he epitomises faith and reliance.
• The man in spite of his unmatchable traits to invoke
confidence, a star in his own right, is deprived by
the commercial world of sports everything his
deserves in monetary terms for being his true self.
• However X and his wife have been roped in by this
company for their main se hum campaign.
• Identify the individual and the advertiser.

98. Answer

99. • Cheteshwar Pujara
• SBI Life Insurance

100. 20
• A Soviet aircraft constructor and designer, _________ was one of the
creators of Russian reactive and supersonic aviation and the founder
of the famous ______ Design Bureau.
• “I was walking with my friends from the gymnasium and suddenly an
airplane flew over our heads. It was so unexpected, amazing and
breathtaking! Not a bird but a real man was flying over us!” he
recalled later. After that first sighting, he developed a great interest in
constructing models of airplanes and sailplanes.
• He was renowned for his World War fighters, one of the first all‐metal
bombers, and a two‐engine jet bomber which went into military
service in 1954.
• His most famous fighter was developed in 1955. It was exported to
India and several Arab countries, where it saw service in the 1973
Middle East war.
• Identify this pioneer with contributions to militaries all over the world.

101. Answer

102. Sukhoi

103. 21
• Lunsford Richardson, was an American pharmacist from Selma, North
Carolina, and the founder of __1__ chemical Company (which
became Richardson ___1__ Inc.)
• While working in Greensboro he developed a number of home remedies
under the name “___1__“
• The main product included menthol, a new and little known drug from Japan,
added to a balm. It was originally called __1___ Croup and Pneumonia Salve
before it became __1___ ____2___.
• In 1905, Richardson’s cold remedy was popular with the local residents but
he still struggled to promote it on wider scale and expand sales.
• He decided that the solution for this would be distributing free samples to
people. Since the process of hiring reps for this would be expensive he
decided to use the postal services to send out samples everyone addressing
simply to “Box Holder”.
• This project was a major success and the sales shot up dramatically. Seeing
this success other companies started utilizing the same strategy and thus the
industry of ____3___- was born much to the dismay of consumers.
• Aptly Lunsford Richardson is thus known as the “ Father of _____3____”

104. safety

105. • Vicks Vaporub
• Father of Junk Mail / Advertising mail.

106. 22
• X is a Czech vehicle manufacturer in Kopřivnice , and is the
second oldest company in the world producing cars with an
unbroken history, surpassed only by French
automaker Peugeot.
• After the 1938 invasion of Czechoslovakia by Nazi Germany, X
were kept in production, largely because Germans liked the
cars. During World War II X was instrumental in the
production of trucks and tank engines for the German war
effort. Many German officers died in car accidents caused by
driving the heavy, rear-engined X faster around corners than
they could handle. At the time, as an anecdote, X became
known as the 'Czech Secret Weapon' for the scores of officers
who died behind the wheel; at one point official orders were
issued forbidding German officers from driving Xs.
• X is also said to be the inspiration for Adolf Hitler and
Ferdinand Porsche to make the Beetle.

107. safety

108. • Tatra

109. 23

110. • Put Funda.
• Identify the beverage in the right end, which
also is the only Grand Slam beverage.

111. Answer

112. • Starbucks and Lavazza
• Only brand to sponsor all four tennis grand
slams.

113. 24
X made one television commercial with Y in 2000, on the back of
his filming for a nature documentary. Y holds up a snake for the
camera. “Now this is a fierce snake, the most venomous snake in
the world. One bite from him and it’s all over.” The snake, of course
bites Y.
“No worries, mate. Luckily, we’ve had the anti-venom sent from
America via X. In my line of work, if you’re not absolutely sure,
you’re absolutely dead.” A colleague rushes up and whispers in Y’s
ear. “Oh crikey! It appears we’ve used a different courier who
hasn’t arrived yet! It’s OK becau…” Y drops to the ground. The
super: “X. Be absolutely sure.”
Id X and Y.

114. safety

115. • X – Fedex.
• Y- Steve Irwin.

116. 25
• X , based in Rajkot, Gujarat, India, manufactures and distributes potato
chips and other grain-based bagged snacks in various flavours. Started
as a micro-business, it has evolved into a Rs 4000 crore company of
products with an indigenous taste.
• X started in 1976 by the members of Virani Group, when Chandubhai
and his brothers Bhikhubhai and Kanubhai migrated from a small village
Dhun Dhoraji, Jamnagar district of Gujarat. Their father Popatbhai Virani
was a farmer, who sold ancestral agriculture land and gave Rs. 20,000 to
them to venture into business.
• X had a tremendous growth in the chips sector in the 2007-2016
decade, outwitting the marks of major players like Lays', Kurkure, Parle
and Bingo.
• X’s share of the local potato and vegetable chips market grew to 13.7%
in 2012, from 9.5% in 2008, according to Euromonitor. X also dominates
in the western market with a share of 71%. In its home state Gujarat, it
has a share of 90%. Economic Times recognized X as 'Sultan of Wafers'.
• Id X (pic follows)

118. safety

119. • Balaji Wafers

120. 26
• _________ is a UK branded clothing company.
• Its products combine vintage Americana styling with Japanese inspired
graphics. It is listed on the London Stock Exchange and is a constituent of
the FTSE 250 Index.
• The company's products include frequently meaningless excerpts of Japanese
text.
• Asahi Group Holdings, Ltd is a beer and soft drink company based in Tokyo,
Japan.
• In 1987 Asahi introduced Asahi _____ ___ a product that transformed the
modern beer industry in Japan. Asahi _____ ___ is described as a highly
attenuated lager without the heavier malt flavors of competitors' products,
with a crisp, dry taste reminiscent of some northern German beers. This highly
successful launch led to a significant rise in consumer demand and in turn to a
dramatic turnaround in Asahi's business performance.
• By early 2017, the _____ ___ brand by Asahi was Japan’s best-selling beer.
• FITB. Both the blanks are essentially the same with the clothing company’s
name a combination of the two worded Japanese beer company.

121. safety

122. • Asahi Super Dry.
• Superdry.

123. 27
• Best guilty pleasure
• Best commute shortener
• Best hangover cure
• Best tantrum cure
• These are some of the categories in the _____, a set of
awards given out by a company in 2013.
• The awards share their name with the brand, with it
being named so due to the unsteady arc vapour lamps,
in early days, sputtering and shimmering, causing
______ of the images in front of their faces.
• Identify this company.

124. safety

125. • Netflix and the Flixies

126. 28
• Cadbury and Nestle are at the centre of a
decades long battle for the right to trademark
______ which have been a part of Cadbury
chocolates since 1905.
• Nestle had opposed the trademark, claiming
that _____ had no distinctive character and
was too broad for a range of goods.
• Put funda and which company does this
decision also involve.

127. safety

128. • The colour purple
• Pantone 2685C

129. 29
• Give the parent brand and the funda behind the
label which it calls it’s biggest equity.

130. safety

131. • Pepsi
• The label where the brand name appears in
all-caps, will feature rotating designs created
by emerging artists. The labels will be
released in series of three and change several
times a year. The marketer will tap artists from
design, fashion, fine arts, photography and
more, according to PepsiCo.

132. 30

133. safety

134. • AT & T acquisition of Time Warner

135. Long Connect
• Written round
• +10 for each correct funda
• Long connect points as given on slide

136. 1 +50/-30

137. 2 +40/-20

138. 3
• +30/-10

139. 4 +20/-5

140. 5 +10/0

141. safety

142. Answer
1. First TV ad to feature a gay couple
2. First animated TV commercial
3. First ad to use nudity
4. First brand placement in a painting
5. First TV commercial ever

143. Iconic firsts in advertising

144. Thank You