Michael Dell was born in 1965 in Houston, Texas. He took apart an Apple II computer at age 15 to see how it worked. He founded Dell Computer in 1984 with $1000 and became the youngest CEO of a Fortune 500 company at age 33. The book revolves around Dell's direct business model of eliminating unnecessary middlemen between Dell, its customers, and suppliers. It provides strategies for developing a competitive edge and seeing opportunities irrespective of industry.