Sara-Trans Pvt Ltd is a manufacturer and exporter of musical instruments and cases located in Noida, India. It was founded in 1989 and has since expanded to include distribution, retail, and supporting the growth of music in India. The company strives to be a one-stop-shop for music needs in India and a gateway for international brands to enter the Indian market. It prioritizes quality, innovation, and using strategic acquisitions to strengthen its presence across the music industry supply chain.

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2017
ALINA AHMAD
JAYANTI SAXENA
MANISH SHOKEEN
RAHUL TANWAR
SHIVANGI TRIPATHI
SWATI MAKHIJA
VARTIKA TRIVEDI
RISHABH SACHDEVA
3/6/2017
OPERATION MANAGEMENT
PROJECT- (INDUSTRIAL VISIT-SARA TRANS PVT LTD.)

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ABOUT THE COMPANY
Company name: “SARA-TRANS PVT LTD”
Nature of company: Manufacturer,Exporter
ADDRESS:Special Economy Zone, Block A, Phase-2,
Noida, Uttar Pradesh - 201305
SDF NO.G-3/G-4, NSEZ, NOIDA (Uttar Pradesh) -
201305
Country: India
CEO: Mr. Jasbeer Singh
Supplierand exporter of Indian musical instruments,
musical instrument parts, violin instruments, sitar, guitar,
veena, flute, tabla, harmonium, wind instruments, stringed
instruments, percussion instruments, violin, saxophone,
electric guitar, piano, drum sets, violin and flute
Manufacturerof musical instruments cases and gig bags.
Our main productsincludecarbon fiber cello case, guitar
case, violin and viola case, fiberglass cases, foamed cases
and gig bags.

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INTRODUCTION:
As an established, professional and successful family owned business,
SARA GROUP is a diverse Indian conglomerate headquartered in New
Delhi with global operations. It operates across multiple sectors ranging
from mining, bulk commodities, textiles and investments. The group's
multiple businesses are run by world-class professionals, allowing for
prompt decision-making and scalability in operations.
Since 1990, the group has continuously sought out new opportunities for
growth. Having its origins as a steel scrap and textiles trading outfit, the
group has efficiently maneuvered itself to operating a large textiles
manufacturing company, a diversified and global commodities business
and a portfolio of investments across sectors.
When the Sara-Trans Group was founded in 1989, the Indian
manufacturer's single focus was creating bags and cases for markets
around the world. Later, the company would take an equal interest in
what the world could offer India. In a country representing more than a
million square miles, nearly 1.3 billion people, and 122 major languages,
Sara-Trans has become the closest thing to a meeting point for Indian
commerce in music products. While expanding its bag and case business
into a huge variety of products for the music, travel, and sporting goods
sectors, the company has also used its music industry connections to
build an expansive network in both distribution and retail. Its Reemal
distribution branch, created in 1991, introduced India to brands
including Fender, Charvel, Gator, Vic Firth, Gretsch, and Line 6–while
its Onstage retail chain, established five years later, brought modern,
well-stocked music stores to every major Indian city and many smaller
ones. With a tagline to match the scope of the business–"Taking
excellence to the world… bringing home the best"–Sara-Trans continues
to signal that there's no corner of the industry it's afraid to tackle.

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"The word that best defines us is 'proactive,'" says Sara-Trans Group
founder and CEO Jasbeer Singh. "We believe in the 'Indian Dream,'
while its network now touches most every region in India, Sara-Trans
was launched from the Noida district southeast of New Delhi. Short for
New Okhla Industrial Development Authority, the city was set up in a
push toward urbanization and is now one of India's hubs for technology
and higher education. At its Noida bag and case factory, Sara-Trans
picked up the district's ethos with an ever more refined operation,
streamlining processes and upgrading machinery toward a product line
of international standards. Now billed as "Bag Crafters to the World,"
Sara-Trans has captured seven straight annual awards from the Indian
Ministry of Commerce for highest product turns nationwide, the most
recent presented in October. "Our vision is to stay ahead in the global
race for quality," says Singh. "A distinct identity, a commitment to
quality merchandise, and continuous improvements to our product
range–that's what it takes to become an organization of the future."
For Singh, who started Sara-Trans as an offshoot of a family-owned
industrial conglomerate, the bag and case business was only the start of a
highly influential career in India's music industry. To date, he's served
five years as president of the Indian Music Merchants Association, and
four years as a member of the prestigious Export Promotion Council of
India under the nation's Ministry of Commerce. While his ventures now
run the gamut from the production line to the retail counter, he considers
them part of the same objective: building an infrastructure for Indian
people to make and appreciate music–often from scratch. Outside formal
business channels, Sara-Trans has been a force for organizing music
classes, contests, and artist outreach efforts to connect aspiring
musicians with opportunities to learn and perform. "Ushering positive
changes into Indian markets is embedded in our ethos as we extend our
footprints deeper into India," says Singh.

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So where can Sara-Trans go from here? According to Singh, it starts
with a series of strategic mergers and acquisitions made possible by the
company's many partnerships in the industry.
"These M&As will initially focus on the brands distributed by Sara-
Trans and will subsequently cover other categories and brands," he says.
The company is also using Exact Business Analytics, a sophisticated
business analysis software package, to precisely map its distribution
strategy, channeling products to match demand in growing markets. On
the manufacturing side, plans call for further technological upgrades to
its main factory–and for an additional factory to be sited in the south of
India.
"We've worked to become a one-stop-shop for all music needs–as well
as a 'passage to India' for key brands that want to make their mark here,"
says Singh. "We've investing in distribution, retail, and the web to gain
an ever stronger presence in the industry. We can confidently say that
we'll keep adding feathers to our cap in the years to come."
Vision:
'To be globally recognized in every business that we manage, operate
and own. We should be respected for: the quality of our products,
services, excellent human resources and high ethical standards'.
Quality at SARA
SARA GROUP aim to achieve and sustain excellence in all our
businesses, investments and actions.

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It is our endeavor to supply superior quality products and services and
maintain credibility in the market through the quality of our products
and services at all times.
The customer is the most important stakeholder in all our businesses and
we are committed to their total satisfaction. Learning and continual
improvement allows us to outperform and meet customer expectations at
all times.
As a group, our focus on quality runs through our human resource
initiatives as we aim to develop a motivated and high performance
workforce with a sense of pride in the workplace allowing the group to
maintain the highest standards for quality.
OPERATION STRATEGY:
Manufacturing: We help clients define manufacturing strategies that
are linked with the business strategy, focus on the truly differentiating
core capabilities, and drive competitive advantage in the market.
Services include:
 Digital manufacturing
 Manufacturing strategy
 Make or buy and network configuration
 Technology selection
 Manufacturing footprint design
 Design for manufacturing
 Manufacturing operating model
 Manufacturing excellence and implementation

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Strategic Supply Management
We help clients build a supply base with a highly competitive cost,
value, and service profile, transforming supply management into a
strategic enabler for the business. Services include:
 Digital procurement
 Strategic sourcing
 Procurement operating model (organization, processes,
governance)
 Category strategy and management
 Direct material design-to-value and should-cost
 Supplier relationship, risk, and performance management
 Complex procurement support
 Contract management and value realization
 Advanced sourcing analytic
Innovation and Product Development
We help build a supply base with a highly competitive cost, value, and
service profile, transforming supply management into a strategic enabler
for the business. Services include:
 Digital innovation and Industry 4.0 solution design
 Innovation and development strategy
 R+D operating model and footprint
 Product and complexity management
 Product lifecycle management

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 Product development processes and commercialization
 Design-to-cost and Design-to-value
Digital operations
We help clients to digitalize their operations and connect products,
assets, people, processes, and supply chain partners in order to achieve
breakthrough efficiency, flexibility, and growth. Services include:
 Overall digital strategy and transformation
 Digital customer access and advanced services
 Digital supply chain
 Smart manufacturing operations
 Digital engineering and product development
 Integrated and agile IT architecture
CSR ACTIVITIES:
SARA GROUP has always believed that its work in the society, aimed
at uplifting the lives of people, creating more opportunities and serving
the needs of the under privileged, is critical to the inherent success of the
group.
It is in our fabric to contribute to society, to create businesses that build
sustainable communities and to be a responsible participant in the
growth of society.
SARA GROUP's work as a responsibly corporate citizen is routed
through a number of charitable trusts, namely:

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 The Mohinder Kaur Charitable Trust: Through this trust the group
has extensively worked on creating world-class medical facilities
at various Gurdwaras in Punjab. The trust has been instrumental in
running a free of charge dispensary for the past fifteen years at the
Sector 8 Gurdwara in Chandigarh. In addition, it has installed X-
ray machines, elevators for the elderly and other health care
facilities and all services have been rendered gratis.
 SARA Foundation: The SARA Foundation works on the private
equity model towards corporate social responsibility. As a member
of Dasra, the foundation supports causes such as adolescent
women empowerment by funding NGO's working to tackle this
social ill. All NGOs are identified by Dasra basis extensive
research and analytics, ensuring that the funding creates long-term
solutions to these issues rather than stopgap cures.
 Thakur Dwara Trust: Through this trust, SARA contributes
actively to rehabilitation work post a natural calamity. The trust is
known to have contributed extensively during the Orissa Cyclone,
Gujarat Earthquake, Train accidents and Bihar Flood Relief as well
as the recent Uttarakhand floods.

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PROCESS HOW CASES ARE MADE:
The outside of each case is made with Cordura, a durable, waterproof
material. It is lined with plush corduroy and has patches of Cordura
where string ends and bridges might rub. Sandwiched between these
materials is a layer of 3/8" closed cell foam.
Eco Line is an option best suited for drums and amps. It is available for
those who need protection but cannot quite justify a deluxe case. This ½
inch of open cell foam laminated between Cordura and nylon may not
adequately protect the bridges, pegs and levers of other instruments. The
Eco padded case still has pockets, handles and shoulder strap. This case
has some weather deterrents and bump resistance but not as much as the
deluxe models.
ECO LINE: A SHIUKO &
DJEMBE DRUM CASES

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Supply Chain Management
This brings together a range of individual on-going services, enabling
the delivery of a cost-effective supply chain to meet the continuing
needs of the client. Services provided in integrated supply chain
management contracts span - for example - multi-modal transportation,
customs formalities, warehousing, site material control and low-value
purchasing, all supported by Trans Global Projects’ own materials
management and tracking software system Global Track. This also
incorporates supply base management and the provision of services to
anything from short exploration programs to larger marine bases for a
consortium of super major oil companies. The service is available from
engineering design through to full-scale operations.
Project logistic management
Projects are defined by the people who deliver them. Staff at Trans
Global Projects is proactive and reliable team players whose expert
knowledge is backed up by the company’s resources in procedures, IT
and finance. As a consequence, they deliver the same consistent high
performance of service to ensure the cost-efficient co-ordination of
every project requirement,
Our specialty is sourcing typically urgent, hard-to-find, complex
material and equipment for clients
Procurement
For all the individual high-value, long-lead procured items in a
construction project or exploration program, many smaller pieces of
equipment are also needed.
Offering a full spectrum source and deliver service, Trans Global
Projects works independently or alongside a client procurement team as
an extra resource to ensure an elusive, often urgently required item is
successfully sourced and arrives on time.

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CONCLUSION:
The industrial visit was successfully competed at SARA TRANS
PVT LTD. The company covers all the important aspects while
dealing with their overall production, manufacturing and quality
processes. There specialty is sourcing typically urgent, hard-to-
find, complex material and equipment for clients.
Company follows full spectrum source and deliver service, Trans
Global Projects works independently or alongside a client
procurement team as an extra resource to ensure an elusive, often
urgently required item is successfully sourced and arrives on time.
Company works with a tagline to match the scope of the business–
"Taking excellence to the world… bringing home the best" & aims
at achieving it.