The Indian auto components industry is one of India's rising industries with significant growth potential. Bosch is the largest auto component manufacturer in India and one of the largest Indo-German companies in India. Bosch has over 10,000 employees across manufacturing facilities in Bangalore, Naganathapura, Nasik, Jaipur, and Goa. Bosch's net sales have increased each year from Rs. 8,047 crores in 2011 to Rs. 8,820 crores in 2013.

1. Final Presentation on BOSCH

2. 2
The Indian auto component industry is one of the country’s rising industries with tremendous growth
prospects
India is now a supplier of a range of high-value and critical automobile components to global auto makers
such as General Motors, Toyota, Ford and Volkswagen, amongst others
The Indian auto-components industry can be broadly classified into the organized and unorganized sectors.
The organized sector caters to the original equipment manufacturers (OEMs) and consists of high-value
precision instruments while the unorganized sector comprises low-valued products and caters mostly to the
aftermarket category
The Indian auto component industry is expected to register a turnover of US$ 66 billion by FY 15–16 with
the likelihood to touch US$ 115 billion by FY 20–21 depending on favorable conditions, as per the estimates
of Automotive Component Manufacturers Association of India (ACMA)
In addition, industry exports are projected to reach US$ 12 billion by FY 15–16 and add up to US$ 30
billion by FY 20–21

3. GDP Contribution to the Indian Economy
3
93%
7%
GDP CONTRIBUTION
OTHERS AUTOMOBILE ANCILLARY

4. 4
Porter’s Five Forces Model

5. Overview of the Company
5
• Bosch is the flagship of the Bosch Group's subsidiaries in India.
• Founded in 1951, the company is India’s largest auto component manufacturer and also one of the largest
Indo-German companies in India.
• The company employs about 10,108 associates, and in business year 2008 generated net sales of Rs 45,416
million.
• The Bosch Group holds close to 70% stake in the Indian subsidiary
• Bosch has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000
authorized representations to ensure widespread availability of both products and services
• The company is headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near
Bangalore), Nasik, Jaipur and Goa.

6. Snapshot of the company
6
Source : www.aceanalyzer.com

7. 7
Designation Name Name Annual Remuneration Units
Chairman V K Viswanathan 223750 Rupees
Managing Director Steffen Berns 40954511 Rupees
Company Secretary S Karthik
Alternate Director Andreas Wolf
Joint Managing Director Soumitra Bhattacharya 15802642 Rupees
Independent Director
Bernhard Steinruecke
Renu S Karnad
Prasad Chandran
Bhaskar Bhat
700000
665000
790000
750000
Rupees
Rupees
Rupees
Rupees
19%
25%
14%
5%
37% Motherson Sumi Sys
Exide Inds
Amara Raja Batteries
Wabco India
Bosch
Promoters
Market share

8. 8
Product Profile Competitor Analysis
Company Name Year End Net Sales Market share
Motherson Sumi Sys 201403 45245 19%
Exide Inds 201403 59642.4 25%
Amara Raja Batteries 201403 34366.59 14%
Wabco India 201403 11107.01 5%
Bosch 201312 88201 37%

9. 9

10. 10
BCG Matrix shows the product position in the market and their performance evaluation following are examples of
the product on BCG matrix
BOSCH Battery & spark plug STAR (high market share and high market growth)
BOSCH wiring assembly? Mark (low market share and unknown opportunities)
BOSCH fuel injector, power tools– CASH COWS ( market isn’t growing, opportunities are limited)
BOSCH other spares– DOG( market share is also low and low market growth
BCG Matrix

11. 11
Comparison of sales of company for past 3 years
Implications:
In the year 2013 BOSCH made a sale of Rs. 8820.10 cr,
where as in 2012 the sale was Rs. 8659.10 cr, and also
in the year 2011 the sale was Rs. 8047.24 cr, The sale
gradually increasing year by year.
8,820.10
8,659.10
8,047.24
2013
2012
2011
Net Sales of BOSCH
Net Sales of BOSCH

12. BUSINESS FINANCE
GP PROFIT MARGIN: - GP/SALES*100
NP PROFIT MARGIN:- NP/SALES*100
FY GP MARGIN%
2013 13.83%
2012 14.67%
2011 14.49%
FY NP PROFIT MARGIN %
2013 13.41%
2012 7.88%
2011 6.84%

13. DIRECT COST (COMPARE TO PREVIOUS YEAR)….IN CR….
This calculation for Direct
Expenses for company with
year by year comparison and
differences
INDIRECT COST (COMPARE TO PREVIOUS YEAR)….IN CR….
FIXED ASSET ADDED DURING YEAR RS..IN CR……. Into This calculation there is
difference of 74.80 cr, so in
FY13 there is add of fixed asset
worth Rs 74.80 cr.
INDIRECT EXP FY13 FY12 DIFFERENCE
Selling and Admin Expenses 662.18 635.94 26.24
Miscellaneous Expenses 1,205.60 1,094.70 110.9
TOTAL 1867.78 1730.64 137.14
OPRATING EXP. FY13 FY12 DIFFERENCE
Raw Materials 5,158.10 4,789.10 369
Power & Fuel Cost 107.00 108.50 1.5
Employee Cost 1,191.20 1,037.10 154.1
Other Manufacturing Expenses 184.70 224.20 39.5
TOTAL 6641.00 6158.9 564.1
This calculation for Indirect
Expenses for company with
year by year comparison and
differences
YEAR FIXED ASSET
FY13 938.10
FY12 863.30
DIFFERENCE 74.80

14. Top line and bottom-line
A company's bottom line is its net income, or the "bottom" figure on a company's income statement.
More specifically, the bottom line is a company's income after all expenses have been deducted from
revenues. These expenses include interest charges paid on loans, general and administrative costs and
income taxes. A company's bottom line can also be referred to as net earnings or net profits.
The top line refers to a company's Net sales or revenues. Therefore, when people comment on a
company's "top-line growth", they are making reference to an increase in gross sales or revenues.
Top line of Bosch (Net sales) - 8820.10 cr
Bottom line of Bosch (PAT) - 884.70 cr
WWW.ACEANALYSER.COM

15. HUMAN RESOURCE MANAGEMENT

16. 16

17. BIBLIOGRAPHY
 SECTORAL INFORMATION
 www.aceanalyser.com
 www.moneycontrol.com
 www.ibef.com
 COMPANY INFORMATION
 www.aceanalyser.com Annual report of P&G
 www.bosch.in
 BUSINESS FINANCE
 www.aceanalyser.com
 www.moneycontrol.com
 Annual report of bosch
 HUMAN RESOURCE MANAGEMENT
 www.bosch.in
 www.ibef.org