4. • Brand names are easily found when searching
for very specific criteria
• SCJ must broaden its search keywords to take
advantage of popular consumer searches
• “how to clean a toilet”
• “clogged drain”
• “household cleaning”
• Competitors are being shown as results for very
specific consumer searches, improving their
reputation and presence
• Find refined (yet popular) search criteria to focus
on, looking for a missed opportunity to capitalize
on
• Use search to display results for individual
brands as well as landing page for SCJ
5.
6. Use SEO to increase hits and impressions SCJ
earns. These searches should lead to brand specific
landing pages as well as SCJ branded pages.
Consumers are looking for information, not only on
brands, but how to effectively use them. SCJ must
take advantage of this, providing consumers with
rich and valuable content
• Youtube “How-to” videos
• Facebook/Twitter Q&A interaction with customers
Building a connection between brands. Consumers
trust many brands individually, unaware that SCJ
makes many more. If this trust can be transferred to
the company image instead, all of its products will
benefit.
7.
8. Acquire a digital team – bulk of budget
should be allocated here
Social Media Specialist
Search speicialist
Analysts to monitor connection between promotions
and sales
Develop creative team for online advertising
and social media icons/photos
9. Further research Improve SEM to Maintain new
Establish Digital Create online
online lead consumers relationship via
Team & profiles for SCJ
search/consumer towards new interactive social
Objectives brand
preferences profiles media
It is necessary to first plan accordingly with the
proper employees. Then, it is important to
look for opportunities in order to create
content/media around them specifically.
The Plan to
Implement
10. Summary
SCJ must improve its online presence,
not only to initiate growth and expand its
market, but to simply compete in a
market that is becoming increasingly
dependent on digital marketing.
Implement Digital Team
Create/Utilize Facebook & Twitter
Monitor results & adjust
where necessary
Questions?
