MsgClub provides you with a Bulk sms service that grows your business faster with features like transaction sms, bulk sms, promotional sms, voice call, landing page, and many more.

1. All You Need to Know About
Bulk SMS
Email notifications, letters, and phone conversations were once the main methods of
communication between businesses and their clients.
Due to the advancement of technology, companies are now using novel approaches to
communicate with their clients. Businesses all across the world use one or more of these
communication and advertising strategies, from websites to social media marketing.
And for good reason—your target audience is inundated with advertisements and other forms of
material every day. Finding more direct approaches to contact people with your content is only
logical.
But the question still stands: what is the best way to connect with and engage with your
customers? Greetings from Bulk SMS.
In this article, we'll go over all you need to know about Bulk SMS in case you're unfamiliar with
it.
What Is Bulk SMS?
Bulk SMS is a form of digital marketing that involves sending promotional messages to potential
or existing customers via SMS (Short Message Service), also known as text messaging. The
goal of Bulk SMS is to reach customers directly on their mobile phones with relevant and
targeted messages to promote a product, service, or brand. It can be used to send coupons,
promotions, event invitations, reminders, and other types of messages to engage with
customers and build brand loyalty. Bulk SMS is typically permission-based, meaning customers
must opt-in to receive messages, and it requires compliance with regulations to ensure privacy
and consent.
Top Benefits of Bulk SMS

2. Bulk SMS, also known as text message marketing, involves sending promotional messages to
customers via text messages. Here are some of the top benefits of Bulk SMS:
High Open Rates: SMS messages have an open rate of 98%, which is much higher than email
or social media. This means that your messages are more likely to be seen by your customers.
Instant Delivery: SMS messages are delivered instantly, making them ideal for time-sensitive
promotions or urgent updates.
Cost-Effective: Bulk SMS is a cost-effective way to reach a large number of customers. You
don't need to invest in expensive advertising campaigns or pay for printing costs.
Personalized Messages: SMS messages can be personalized to include the recipient's name
or other relevant information. This helps to create a more personalized experience for your
customers.
High Conversion Rates: Bulk SMS has a high conversion rate, with up to 45% of recipients
taking action on the message they receive.
Easy Opt-In and Opt-Out: Customers can easily opt-in or opt-out of Bulk SMS campaigns,
giving them control over the messages they receive.
Wide Reach: Bulk SMS can reach customers anywhere in the world, making it ideal for
businesses with a global customer base.
Increased Engagement: SMS messages can be used to engage customers in a variety of
ways, such as offering promotions, providing updates, or conducting surveys.
Bulk SMS vs. Email Marketing
1. Open rates
Bulk SMS clearly wins out in this situation.
While email marketing only has a 20% average open rate, Bulk SMS has a staggering 98%
average open rate.
In other words, text messages are more likely to be opened and read than emails.
2. Deliverability

3. How frequently do you examine your spam? Not likely, unless you are expecting a certain key
email.
A sizable portion of your email recipients won't likely read your emails because about 45% of
emails end up in spam folders.
In contrast, text messages reach them straight on their phone and alert them as soon as it does.
You can increase your reach, engagement, and conversion rates while keeping your costs low
by merging the two channels.
3. Cost
While all of these marketing methods are cost-effective, Bulk SMS is less expensive than email
marketing.
Additionally, there are no unique formatting or design requirements for setup.
On the other hand, email marketing allows you to highlight your brand's color and identity in
your messages.
4. Click-through rate
While email marketing CTR peaks at around 3.2%, the average click-through rate for links in
SMS messages is over 19%.
Customers typically lack the patience to read emails all the way through before clicking the link
at the conclusion, which is why this happens.
SMS messages, however, are:
● Shorter
● Short and sweet
● And stand a better chance of keeping the client's interest.
What does this imply to you, then?

4. Email marketing can be a fantastic option if your objective is to send longer messages
promoting brand recognition, consumer connection, and interactivity.
On the other hand, if you want to deliver briefer and more customised messages, you should
concentrate on Bulk SMS.
In order to increase engagement and conversions for your company, combining both marketing
channels is ultimately the best course of action.
5 Best Bulk SMS Software
1. Klaviyo
A strong marketing automation tool called Klaviyo enables companies to mass-send customised
emails, push alerts, and SMS communications to their customers. One of the top marketing
automation solutions, Klaviyo has the capability to quickly and easily build highly customised
and successful programmes.
The commercial Bulk SMS system from Klaviyo combines text message immediacy with highly
effective personalisation. With the help of straightforward reporting and analytics, it provides
ready-to-use SMS templates, SMS A/B testing, and other features that can help your owned
marketing increase sales.
2. Msgclub
At MsgClub, you can send SMS messages of the highest quality at competitive prices. In
addition, you can use our free developers' APIs to add our bulk SMS capability to any
product or website. Additionally, our business provides a simple and effective gateway
that enables you to send SMS, bulk SMS, personalised SMS, and scheduled SMS in any
regional language.
MsgClub has expanded its Bulk SMS capabilities in recent years to support all Indian
startups, small businesses, and huge corporations. Although there are many applications
for bulk SMS services, MsgClub is a well-known supplier who is well-known for its quick
response times and high-quality services, both of which are readily available on our

5. state-of-the-art premium bulk SMS gateway. All Indian carriers are supported by our
reliable network, and we also offer the option to send SMS outside of India.
3. Postscript
Postscript is used by thousands of expanding Shopify & Shopify Plus stores to manage
their Bulk SMS.
Your team will be able to build a subscriber list that complies with TCPA regulations, use
Shopify data to develop targeted Bulk SMS campaigns, engage in two-way
communication with customers, and launch a brand-new marketing channel that will
provide significant returns for your company.
In order to increase sales, Postscript SMS automatically synchronizes your Shopify store
data and turns on fundamental text marketing automation features like abandoned cart
recovery, shipment alerts, welcome series, and loyalty incentives.
4. Attentive
Attentive®, the most complete text message marketing solution, generates 20.5 percent
of an organization's total online income by creating memorable SMS experiences.
Businesses may use real-time behavioral data from Attentive to automatically deliver
each user engaging text messages.
5. SMSBumb
You can use SMSBump, a text marketing and automation programme, to expand your company.
SMSBump offers click-through rates of more than 35%, a 25x+ ROI, and complete TCPA and
GDPR compliance. With SMSBump, you can perform the following tasks:
● Create text automation campaigns that are sparked by events in your shop.
● Instantly create and monitor marketing initiatives.
● Make last-minute adjustments to campaigns before launching them.
● You may expand your list by using branded keywords and engaging pop-ups.
Bulk SMS Pricing

6. Bulk SMS pricing can vary depending on a few different factors, such as the provider you
choose, the number of messages you plan to send, and any additional features you want
to include.
Generally, Bulk SMS services charge on a per-message basis, with prices ranging from
a few cents to a few dollars per message. Some providers may offer discounts for larger
volume purchases or for signing up for a monthly plan.
In addition to per-message costs, there may be additional fees for features such as
keywords, short codes, or integrations with other platforms. Some providers may also
charge setup fees or monthly service fees.
It's important to carefully evaluate pricing and features from different Bulk SMS providers
to find the one that best meets your needs and budget.
Bulk SMS: Tips to Write the Best Texts
Bulk SMS is an affordable method of connecting with clients and potential clients.
Additionally, it gives you a chance to get to know them personally.
But how can you create sms that effectively engages your audience and inspire them to
respond to you?
Let's talk about some pointers for crafting the greatest text messages and enhancing
Bulk SMS efforts.
Write short and engaging messages
Shorter and more direct communications perform better when sent via text. Because a
smartphone user's attention span is typically less than 10 seconds, it's crucial to write concise
messaging.
Additionally, your audience only has so much time to read texts, so make sure yours is brief,
concise, and easy to understand. Long passages of text are not enjoyable to read.

7. Add CTAs
One of the biggest conversion killers in Bulk SMS is failing to include a call to action (CTA) at
the end of your message. If you don't direct your consumers' actions, how can you expect them
to do so?
Clear CTAs increase the likelihood that a text will be read, clicked, and replied to. Customers
may easily respond to your message, whether they need more details or want to make a
purchase right away, by adding a CTA.
Personalize your messages
People want to feel like they are speaking with a real person, not simply another company trying
to pitch its goods or services. Therefore, personalise your messages whenever you can. Try
mentioning their names or a particular characteristic about them and their interactions with you
in your texts rather than sending a generic message to make them feel special.
Your brand voice is an additional component of personalisation. Avoid trying to sound extremely
businesslike and formal. Shine a light on your brand personality! Genuine brands have a
stronger emotional connection with consumers.
Find the right Bulk SMS timing
When your customer is most likely to open a text message is the ideal time to send one. Do
some audience research and get to know their behaviours.
To learn what times of day and how frequently your clients open their texts, analyse their
behaviour. More than 50% of consumers check their text messages more than 11 times per day,
according to Simple Texting.
To determine the optimal hours for your customers, you may also conduct A/B testing and
monitor your analytics.
Bulk SMS Campaign Examples
One of the most efficient ways to connect with your customers is through Bulk SMS campaigns.
However, it goes beyond merely conveying a message. The right message must be delivered at
the appropriate moment.

8. Here are a few Bulk SMS campaign examples you may use into your Bulk SMS plan.
The SMS promotional campaign
Bulk SMS campaigns are a fantastic way to spread the word about your good or service and
boost sales.
These Bulk SMS campaigns are made to persuade customers to buy things. This indicates that
the aim of these efforts is to get viewers to react to your advertising by making a purchase or
carrying out another action you desire.
Every time there is a noteworthy occasion, such as a Black Friday sale or a certain customer's
birthday, promotional campaigns can be sent out. You can also use them to advertise a certain
product during a flash sale, perhaps in an effort to sell out of stock or to generate interest.
The welcome SMS
One of the most significant Bulk SMS efforts is the welcome SMS. To greet and thank new
subscribers for joining your brand community, send them this message.
Setting the tone for the partnership now is a chance. You're extending a warm welcome and
letting them know what to anticipate from your company.
A discount code or voucher that may be used on the first transaction might be included in an
effective welcome SMS campaign. This is a fantastic approach to thank them for joining your list
and showing interest in your company while also encouraging them to buy something.
The abandoned cart message
The SMS message for abandoned carts is a fantastic approach to re-engage potential
customers who have abandoned their shopping carts without completing the transaction. This
strategy is particularly beneficial for eCommerce companies that have the ability to contact
clients automatically after they leave the site.
The average rate of shopping cart abandonment across all firms is a staggering 69.99%,
according to Baymard Institute. Reduce it significantly with an SMS campaign targeting
customers who abandoned their carts.

9. The SMS notification campaign
An effective technique to alert your customers about an impending event or a sale that is about
to expire is through an SMS notification campaign. Use this Bulk SMS campaign to promote an
event or a short-term offer.
Using SMS notifications, you may inform your clients about new goods and services. You may
inform customers when new products are introduced to your eCommerce store or when their
preferred item is back in stock by sending them an alert.
FAQs about SMS Marketing
How much does Bulk SMS cost?
The cost of SMS marketing is mostly determined by three elements: the quantity of texts you
send, the frequency of your campaigns, any additional services you may require, and the
charges levied by your SMS marketing provider. Each SMS message costs, on average,
between Rs. 0.15 to Rs. 0.20.
How to collect phone numbers for Bulk SMS?
A lot of methods exist for gathering phone numbers. The most important one is allowing users to
opt in to your email list when they sign up for it. You can ask them if they would like to receive
SMS communications from you by including a checkbox. Another strategy is to utilise a pop-up
window on your website or blog post to request users' consent.
What is the best time to send Bulk SMS?
Your audience's behaviours will decide the ideal time to send your SMS marketing messages.
Analyse the actions of your audience and the results of your SMS marketing campaign.