2. Rachel The High School
Senior
BACKGROUND:
• High School Senior
• Undecided on College choice
• Parents are UF Alumni
DEMOGRAPHICS:
• Female
• Age: 17-19
• Wealthy Parents
• Suburban
IDENTIFIERS:
• 4.0 GPA
• Head Cheerleader
• Respectful
• Voted Most Likely to Succeed
3. Rachel The High
School Senior
GOALS:
• Graduate high school and attend
college
• Decide on a career choice to find
secure job after college
CHALLENGES:
• University of Florida critical admission
requirements
• Scholarship funding
HOW WE HELP:
• Provide student with academic
scholarship
• Academic advisors help student
secure career choice and completion
of degree in career choice.
4. Rachel The High
School Senior
REAL QUOTES:
• “Want to make my parents
proud by attending their alma
Mata”
• “Receiving the best education is
something I strive for, and want
to be taught by the best
professors”
COMMON OBJECTIONS:
• Worried about not getting
accepted in the university
• Graduation Rate
• College Tuition
• Academic rankings among other
universities
5. Rachel The High School
Senior
MARKETING MESSAGING:
• Invite Rachel on a guided
tour of the university.
• Provide information on the
university academic
rankings and payment
options for college tuition.
ELEVATOR PITCH:
• “If you chose our
university, we will give you
academic scholarship to
help with college tuition,
and also provide housing
while attending our
university. Might as well
keep it in the family and
become a part of the great
Gator Nation.”
