2. Driven Danny
BACKGROUND:
• Graduating High School senior
• Attended 4 years at Jesuit High School
for boys. Full time student and part
time bus boy.
• Oldest of 3 boys. Football captain
DEMOGRAPHICS:
• All genders
• 17-25
• HH Income:$4,000
• Suburban
IDENTIFIERS:
• First Generation College student
• Football star
• Driven teenage boy
• Logical thinker
3. Driven Danny
GOALS:
• Attend to University of Florida
• Graduate from Engineer College
CHALLENGES:
• Getting accepted to the University of
Florida
• Transitioning from a small school to a
large school
• Succeeding in engineer class
maintaining a high GPA
HOW WE HELP:
• Accept him and provide presidential
scholarship
• Provide opportunities to find niche
with 900+ organizations
• Foster a interactive learning
environment with many resources for
success
4. Driven Danny
REAL QUOTES:
• “I need to go to a college to
that will offer me scholarships, I
don’t want to have to work all
the time to pay for school.”
• “I need a school that will expose
me to a variety of people.”
• “I financially need a instate
school that will also provide
research opportunities”
COMMON OBJECTIONS:
• I don’t want to have to attend
community college to save
money.
• I am afraid of transitioning into
such a large school.
5. Driven Danny
MARKETING MESSAGING:
• A diverse community
dedicated to excellence in
education and research.
ELEVATOR PITCH:
• We can provide students a
cost effective learning
environment inside and
outside the classroom with
the three main disciplines
in teaching, research and
scholarship and service.
