Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.

1. InstagramP H O T O S B U I L D I N G A B R A N D ’ S P E R S O N A L I T Y
F R O M A P R P E R S P E C T I V E

2. Agenda

3. I N S TA G R A M
S T O RY T E L L I N G W I T H P H O T O S

4. W H O U S E S I N S TA G R A M
• 200 million active users
• Ages 18 - 35 years
• 68% females
• 13% of internet users are
on Instagram
• Primarily used by teens
from upper income
households

5. V I D E O

6. I N S TA G R A M ’ S M A I N F U N C T I O N S
F O R A P R P R O F E S S I O N A L

7. !
C O N V E Y W H A T
Y O U R B R A N D
I S A B O U T
S H O R T N A M E
E A S Y T O
R E M E M B E R
I N S TA H A N D L E

8. T H E P R O F I L E
• Clearly convey who your
brand is, what your brand
does, other social media
contacts and most
importantly your web
address (which validates
your authenticity as the
official account for your
brand)

9. W H O I S Y O U R
A U D I E N C E ?
• Type of product your
brand offers dictates the
type of target consumer
• Demographics
• Key insights i.e. what they
will engage with
• Psychographics

10. # H A S H TA G S
• An easy way to categorize
your photo
• For easy search-ability
• Allows brand to search for
posted photos by others
using that #hashtag
• hashtagify.me
• #MCM #WCW #TBT #FBF

11. S E A R C H T O O L ,
N E W S A C T I V I T Y,
TA L K I N G O V E R
I N S TA

12. W E B P R O F I L E S
N O N - A P P P L A T F O R M

13. C R E AT I N G C O N T E N T
E N S U R I N G I T I S R E L E VA N T A N D E N G A G I N G
P R O U T R E A C H

14. C O N T E N T
• Invitations to events
• Promote contests
• Show-off new hires &
products
• Post ideas for product
usage
• Thank followers for
posting photos

15. W H E N T O
P O S T
• Real-time photo posting
• Time stamped
• Post at the right time for
your target market i.e.
students = before/after
school + weekends

16. S P O N S O R E D
P O S T S
• Began rolling out
advertising on Instagram
Canada in October
• Instagram analytics of
relevant and creative ads

17. A C C O U N T
M A N A G E M E N T

18. A R E O R G A N I Z AT I O N S U S I N G
I T T O M A N A G E T H E I R P U B L I C
R E P U TAT I O N ?

19. T O P 2 0 E N G A G E D B R A N D S

20. N F LFather and son.
#megatron
#chasinghistory
#thenflseason

21. A D I D A S
The classic Firebird, #represent-ed by Chicago
footwork dancer Lite Bulb

22. R E D B U L L
# G I V E S Y O U W I N G S

23. S TA R B U C K S
Who's your pick this season?
#gameday
#itsfallwhen
#psl
#scm

24. •Superior visual content
•Photos are staged, dynamic, evoke
feelings & emotions
•Photos focus on people and actions
“ M O S T
E N G A G E D ”
B R A N D S

25. W H AT N E E D
D O E S I T S E R V E ?

26. I N S TA G R A M F O R B R A N D S
• Tool to visually communicate a
brand’s story, lifestyle and
personality
• Great outreach and
engagement tool
• Visual based industries benefit
the most: beauty, fashion,
food, design etc.
• Behind the scenes of the
brand

27. L E V E R A G I N G
I N S TA G R A M
• Be authentic
• Capture the human element
• Choose creative, quality photos
• Post consistently
• Use for brands that can express
their personality through visuals

28. O T H E R P U R P O S E S F O R
B R A N D U S E
I N S TA G R A M

29. D O E S N O T
S E R V E A S …
• An online catalogue
• A website substitue
• A tool for selling and
advertising but rather
awareness and loyalty
building

30. I N S TA G R A M
S W O T A N A LY S I S

31. S T R E N G T H S
• $$$ - free
• Large audience
• Growing user base
• Photo conversations
• Active/Passive participation
• Simple
• Integration with other social media
• Single upload
• Timestamps

32. W E A K N E S S E S
• Not available on all platforms
• Created for mobile devices
• An art to a good photo
• User base is young
• Commenting function is limited
• No content scheduling

33. O P P O R T U N I T I E S
• Integrate complementary
apps
• Add conversational
functionality
• Integrate even more with
other social media platforms
• Increase advertising
• Sell analytics

34. T H R E AT S
• Twitter photo
integration
• Social media trends
change rapidly
• Snapchat
• Copyrighted
material

35. I N S TA G R A M F R O M
T H E P R P E R S P E C T I V E