Culture and attitude are key for startups.

2. Top 10
startups

3. Top 5
factors in
startup
success
Timing
Team
Idea
Business model
Funding
42%
32%
28%
24%
14%
The difference between success and failure

4. The startup
plan

6. So, what will
take you
from 0 to 1

7. Culture is a
company IP!

8. Why great
culture is so
important

9. 1 A great culture inspires people

10. A great culture attracts great people
2

11. 3 A great culture drives innovation

12. 4 A great culture makes a great working environment

13. The DNA
MODESTYCURIOSITY
PASSION

14. Leadership starts by asking the right questions and not
immediately coming with answers

15. Challenge
your self
don’t justify
your self

16. See the unique value of the people around you

17. Respect is
a two way
street
Respect = Innovation

18. Going to
actions VOICE TRANSPARENCY CLARITY ACTION

19. Team rules
Ø Listen first
Ø Be open for change
Ø See the value of the people around you
Ø Always continue to raise the standard
Ø Team-up. We are a team first, functional
specialists second

20. “Watch your thoughts for they become
words. Watch your words for they become
actions. Watch your actions for they
become…habits. Watch your habits, for they
become your character. And watch your
character, for it becomes your destiny!
What we think we become.”

21. Winning
team
Ø A Players attract A+; B players attract C’s
Ø Check egos at the door
Ø Build mutual respect
Ø Model the way
Ø Reward appropriate risk taking

22. Top
Execution
Ø Start with the customers and work backward
Ø Accountability with visibility is key
Ø You do what you measure (measure results;
not activities)
Ø Good enough is not good enough

23. Improve!

24. • Awareness!

25. Thank You!