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Mba724 s4 4 questionnaire design
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Rachel Chung
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Mba724 s4 4 questionnaire design
1.
1
2.
2
3.
Although this question scores high in terms of comprehensiveness, it’s not clear how many people can answer it concretely and confidently without feeling a little lost
3
4.
The double‐negative example on the left can be very difficult for people to parse and then answer correctly – too much cognitive burden on the participant!
4
5.
Bad example on left Good example on right
5
6.
The one on the right is better than the one on the left
6
7.
Bad example on left – it’s a double‐barreled question Good
example on right Ask one simple question at a time 7
8.
The example on the left has the potential to bias people toward the “agree” side of the scale
8
9.
Bad example on left Good example on right Minimize “judgmental” language
9
10.
Income is a sensitive topic and asking for a precise amount can offend people
10
11.
Asking for socio‐economic status (SES) directly can be very offending! Instead, we can approximate SES indirectly with zip code.
11
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12
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