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VISION CONSULTING
VISION CORPORATE MANAGEMENT CONSULTING (P) Ltd
New Delhi
India ( New Delhi ) – Saudi Arabia ( Riyad ) – Qatar ( Doha)
Web : www.visionconsultingindia.com
Email: india@visionconsultingindia.com
MANAGEMENT CONSULTING & CORPORATE
TRAINING agency with specialization in Government
& Public Systems
A PROFILE
VISION of VISION CONSULTING
VISION CONSULTING was developed in 1994 by a team of senior management professionals with
national and international exposure in varied fields, with the vision of, making a difference to our
world, through integration of THEORY and PRACTICE of MANAGEMENT, and in the process
becoming a powerful global entity in the Business of Knowledge and Action in CORPORATE &
SOCIAL SYSTEMS.
“Theory without Practice is sterile
And Practice without Theory is blind”
Karl Marx

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VISION CONSULTING
VISION Corporate Management Consulting(p) Ltd
About VISION CONSULTING
activity centres
VISION CONSULTING, a Group Company of
VISION GROUP has been developed as a
Consultancy Firm that can help ORGANIZATIONS,
including Corporate, Government, Non-
Government, bi-lateral and multi-lateral
organizations to face the growing competition and
increase their level of sustainable productivity and
effectiveness.
At VISION CONSULTING, we assess our success
in terms of Success of Our Clients and the
Standards of Value that we exhibit in course of our
work in a number of areas of our specialization.
VISION CONSULTING is organized in FOUR
major consulting groups, viz.:
 MANAGEMENT / STRATEGY ( for
Performance Improvement)
o HR Consulting & Training
o Finance & Control Systems
o Project Management
 MARKETING RESEARCH & STRATEGY
 CSR & SUSTAINABILITY and
 CORP. TRAINING
1. Strategy & restructuring
2. Managers Audit
3. Designing Organisational
Systems
4. Revival of Sick Units
5. Marketing Problem
assessment and solution
6. Change Management
7. Non-Profit Sector Management
Problems & Solutions
integrating Profit & Non-Profit
Sector for mutual benefit
8. Training for Senior & Top
Management Personnel
9. Recruitment of senior
professionals
10. Rating of Management
systems
11. HR function on contract
12. CSR ( Corporate Social
Responsibility )
Prof. Ranjan Mohapatra, President receiving
Mr. V. N. Rai, MD, KRIBHCO at a training program.

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MANAGEMENT CONSULTING Division
In times of uncertainty and fast change, clarity in
corporate vision is even more important. Strategy and
tactics need to be flexible so that they can change with
swings in geopolitics and the global economy, but the
vision must be steadfast.
Although the basic requirements for any enterprise are
the 4 M’s (Men, Materials, Machines and Money), the
performance of the enterprise depends on the efficiency
of the 5th M, i.e., the Management. We believe that the
lack of Management strength is the primary reason for
the low performance of most of the sick enterprises both
in private and public sector.
The team of Management Consultancy Division with
sound experience in Strategy and Organization practice
work side by side with top management to clarify issues,
refine ideas, and give them shape. Our strength comes
from the ability to understand things from a systemic and
holistic perspective – to look at markets and trends, at
competition and customers, at the organization itself –
and then use what we learn to ensure that the future
direction can be successfully implemented.
The Management Consultancy Division has been set up
with the aim of providing Management Strength to the
client organizations through:
 Identification of reasons for poor performance
 Analyzing the problem areas
 Recommending and implementing corrective
measures with a holistic perspective and help vision
building for future challenges.
Most of our Training Programmes
have been rated, EXCELLENT

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MANAGEMENT / STRATEGY
CONSULTING:
 HR Consulting & Training
Assessing organization capability , Designing
and implementing organization structures,
systems / policies including, PMS
(Performance Management System), Incentive &
Promotion Management, Ethics Management
Promotion management Policy
Periodic Employee Satisfaction Studies for
employee performance improvement strategies
Organizational Restructuring, BPR, Change
Management
Corporate Training : Provides Open House &
In-House programmes for Top, Senior
Management & Middle management personnel
 Finance & Control Systems
Assessing present financial management
systems, designing and implementing financial
management and control systems backed by MIS
systems linked with operating units.
 Project Management Group
Project Planning and implementation support
Techno-economic Feasibility Assessment
Revival of sick units
ACTIVITIES
CHASE
The Corporate Health Assessment and Search for
Excellence (CHASE) is a unique model
conceptualized and used by VISION CONSULTING
for scientific and objective ASSESSMENT of the
integrated management of an enterprise, to
determine the strengths, untapped potentials and
weaknesses, having direct impact on
PRODUCTIVITY, COMPETITIVENESS & SUSTAINED
GROWTH. It provides inputs to the policy makers to
search for ALTERNATIVE STRATEGIES for
enhancing ORGANIZATIONAL EXCELLECNE.
Based on a Systems Approach we treat an
organization as a SYSTEM comparable with a
human body as a system along with sub systems.
This is used for both diagnosis and treatment as
illustrated in the diagram below
CHASE MODEL in flow diagram
Management Consulting Division
Diagnosis
1. Mgt audit
2. org. climate study,
etc.
Prescription
Strategy and Action
Plan
Treatment
Implementing
Action Plan
1. Developing
Manpower quality
and quantity:
Recruitment
2. Developing systems
and procedures
3. Training for skill
upgradation

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Marketing Research & Consulting Division
In today’s market scenario, a large number of enterprises
turn sick or run at a low level of efficiency and profit due
to the lack of marketing expertise and efficient distribution
network. For the small and medium scale units, quite
often it becomes difficult to afford these services.
Therefore, we have developed a range of services tailor
made for the need of different types of clients.
Marketing Research Division provides qualitative and
quantitative marketing research solutions for all product
categories, including:
FMCG
Food Products
Consumer Durables
Service Industry including banking and finance,
insurance, tourism, hospitality etc.
Apparel and footwear
Consumer Behavior Studies
Trade & Distribution Studies
Product Launch Research & Strategy
Rural Market Research & Strategy
Advertising Research & Strategy
Market Feasibility Studies
Marketing Audit
Market intelligence and information collection
Brand tracking
Marketing Problem assessment and solution
Market Entry Strategy
Brand Tracking
RESEARCH & CONSULTING Areas
Core areas of expertise
 Trade & Consumer
Research
 Rural Research
 Qualitative Research

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CSR (Corporate Social Responsibility)
Consulting Division
In today’s environment of increasing awareness of
the consumers, rights activists and other stake
holders, CSR has evolved from traditional
CHARITY approach to the professional
STRATEGIC approach to CSR, where CSR is
aligned with HR strategy, Brand Marketing Strategy
and Corporate Image management strategy to
ensure optimum benefits, out of the investments in
CSR.
It has emerged as an important management tool in
the hands of the top management to gain
competitive advantage.
 Drafted the CSR Guideline for Govt. of
India ( Deptt. Of Public Enterprises &
Ministry of Corporate Affairs / IICA )
 Conducted workshops on CSR.
 Advised corporates on CSR strategy &
implementation
ACTIVITIES
Core areas of expertise
 Designing CSR strategy
 Supporting the
implementation of CSR
strategy
 Identifying appropriate
NGOs for
implementation
 Rating and assessing
the impact of the project
Key Achievements
 Drafted the CSR Guideline for
Govt. of India
 Conducted workshops on CSR.

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Photographs of Selected national CSR workshops conducted by
VISION CONSULTING
( Secretary, GoI, three CMDs of Public Sector Compnies &President VISION CONSULTING ) -
TOP
( Secretary, GoI, Addl Secretary, GoI and President VISION CONSULTING ) - BOTTOM

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( Cabinet Minister, Govt.of India,Secetary & Joint Secretry, GoI and President VISION
CONSULTING)
( Secretary & Joint Secretary, GoI , MP , Lok Sabha and President VISION CONSULTING)

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Corporate Training Division
VISION CONSULTNG has established itself as a
premier Corporate Training Agency In India with a
major strength in Governed including State
Governments and public systems. It has been
active in the Corporate Tainting domain since
1998.
KEY ACTIVITIES
 Training NEED ASSESSEMENT
 DESIGN OF TRAINING MODULES
as per the NEED.
 CONDUCTING TRAINING
PROGRAMME by trainers with
appropriate skill set
 Training MPACT ASSESSEMENT
Core areas of Training
For Senior / Top
Management Level :
 Leadership Theory & Styles
 Vision , Mission & Values
 Change Management & BPR
 Governance System Reform
and many others - - - - - - -
For Middle Management
Level
 Communication Skills
 Decision making Skills
 Presentation Skills
 Team Building & Problem
Solving Skills
 Performance Management
 Sales Management
 Stores & Materials
Management
 Finance For Non-Finance
Managers
 Brand Building & Promotion
etc - - - - - - - -
A copy of List of Training
Programmes is available on
request.


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Profiles of Key Consultants
Prof. Ranjan Mohapatra :
An MBA with more than 28 years of rich experience in Corporate
Management, Management Academics and Consulting in the Global
arena. His areas of specialisationinclude: OrganisationalRestructuring,
Change Management, Business Process Reengineering, Sick Unit
Revival, Design and Implementation of Management Systems, CSR and
Corporate Training .
Mr. Deepak Malhotra :He is an expert in Marketing and Sales
Management with more than 25 years of experience in Corporate
Management functions including, Sales, Advertising , brand
Management etc. He has been responsible for number of successful
brands in India .
Dr. Vijay Agarwal:Dr. Aggarwal did his B.Tech.(Hons) from IIT,
Bombay and M.S., Ph.D. from Case Western University, USA. Dr
Agarwal has held senior academic positions like S.P. Jain Chair
Professor of Management FMS, Delhi University ; Dean, National
Management Programme, MDI Gurgaon; Professor, IIM Lucknow,
Washington State University, Indian Institute of Science Bangalore,
University of Warwick(U.K.), University of New Brunswick(Canada),
University of Maryland. He is noted consultant in Quality Management
Systems .
Mr. Subrat Jena : FCA He is a Chartered Accountant by training and
consultant and trainer in the area of Finance and Accounting with
more than 20 years of experience as a Chartered Accountant and
trainer.

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Our Experience – Illustrative Projects
Illustrative management consultancy and marketing strategy consulting
projects
Assessing growth trends and manpower needs of Indian Tourism Industry: Ministry of
Tourism, Govt. of India
Assessment of Market Size and Trends in Camera Market in India and preparation for strategic
plan for growt. JPMR, Japan & Malaysia
Readers’ Perception about Oriya Newspapers in Orissa and preparation for strategic plan for
growth . The Samaj, Orissa
Assessment of Market Size and Trends in Optical Disk Market in India, JPMR, Japan &
Malaysia
Customers Satisfaction Study on different brands of Pagers, Competitor Analysis and
preparation for strategic plan for growth for RPG
Consumer Perception of different brands of Cycles and Strategy for launching and campaign of
Atlas Cycle
Communication Strategy & Concept of Spinz Perfume TV Commercial for Spinz Perfume
Assessment of National Scheduled Tribe Development Finance Corporation ( NSTFDC) , GOI
Study of Edible Oils in North India and formulation of Launch Strategy for a new brand
of Edible Oils. Premier Soya Oil, Jaipur.
Assessing the growth trends of Plastic Moulded Furniture industry in India and strategy for
a new entrant: Bhuji Supertek Industries (P) Ltd.
Building HR systems for RT outsourcing Limited, Delhi.
Change Management & Organisational Restructuring strategy and plan for AET Shipping,
KSA, Saudi Arabia.
Restructuring strategy and plan of IITTM ( Indian Institute of Travel & Tourism Management )
Gwalior, Ministry of Tourism, GOI.
Assessing the Techno-economic Feasibility of Modern Milking Technology of Punjab Milk
Federation. TIFAC, Govt. of India.
Assessing the Techno-economic Feasibility of Modern Milking Technology of Kolar milk Union,
Karnataka Milk Federation. TIFAC, Govt. of India.
Organisational Climate Survey of, Nehru Yuvak Kendra Sangathan, Ministry of Youth &
Sports, GOI.
Change Management & Restructuring strategy for, SIGMA GROUP, KSA, Saudi Arabia.
Management Audit and strategy for change for Organic India (P) Ltd. Lucknow, India
Marketing Audit and Marketing Strategy integrating with CSR strategy of Eicher Tractors
Re-designing the Organisational Structure of, Cyber Media India Limited.
Consumer Behavior and Trade Behavior in the Ghee Market and Strategy for launching an Ad
Campaign for Mahaan Ghee.

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Clientele
corporate sector
 EICHER Tractors
 GEC-ALSTHOM
 AMBUJA CEMENT
 PHILLIPS (India) Ltd.
 SRIRAM PISTON
 Godfrey Philips India Limited
 Jeep Batteries
 Indian Tobacco Limited (ITC)
 Anchor Electricals
 BRITISH TELECOM
 ANCHOR ELECTRICALS
 HCL HP
 Bhurji Super Tek Industries Limited
 RPG Pagers
 Hero Motors
 Premier Soya Oil
 Electronic Tea Trading Exchange of India
 RT Outsourcing
 Tatwa Technologies
 TCube solutions
 Chabria Infotech
 Intercontinental Traceability Solutions
Global :
 JPMR , Malayasa
 Ajaji Furnitures, Saudi Arabia
 AET Shipping , Saudi Arabia
 SIGMA GROUP , Saudi Arabia
 Government of Saudi Arabia – Ministry of Health
 Al Jareah Holding ( Group of 25 companies) , Qatar
government and PSU
 BHEL
 SAIL
 MMTC

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 ONGC
 FCI (Food Corporation of India)
 PGCI
 Airport Authority of India
 OIL INDIA
 FCI (Fertilizer Corporation of India)
 NALCO
 PPL (Paradeep Phosphates Limited)
 Min. of Rural Development
 Ministry of Human Resource Development, GOI
 SIDBI
 NAFED
 NABARD
 Naitonal Agricultural Cooperative Marketing
 KVIC (Khadi & Village Industries Commission)
 NDDB (SAFAL)
 Punjab Mark Fed
 Dept. of Science & Technology, GOI
bilateral and multi-lateral funding agencies
 UNDP
 UN-APCTT
 WORLD FOOD PROGRAMME (WFP)
 CCA/SIDA
 UNICEF
 The World Bank
 Canadian Cooperative Association (CCA)
 Untited Nations Asian & Pacific Centre for Transfer of Technology (UN-APCTT)
 CARE India
 OXFAM GB
 International Organisation for Migration
 SOS International
media and ad agencies
 Contract Adverstising (India) Ltd
 Continental Advertising Pvt. Ltd.
 Maa Bozell Pvt. Ltd
 Rediffusion Dy &R
 Malti Media Advertising Pvt. Ltd

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Contact
President
VISION CONSULTING
Corporate Office:
B-51, II Floor, Amar Colony,
Lajpat Nagar –IV
New Delhi – 110 024.
Ph. 26239898, 2621 3930 Fax: 26213930
E-mail : vision@visionconsultingindia.com, visionconsultingindia@gmail.com
Website: www.visionconsultingindia.com
Regional Office :
Mumbai : 99, Perin Nariman Street, 1st
Floor,
Fort, Mumbai – 400 001.
Ph: 2693578, Fax : 2658685
Bangalore : F-006, Raheja Park, Magadi Main Road,
Bangalore – 560 079.
Ph: 91-80-3303290
Bhubaneswar : Plot No- 473 , Sahid Nagar,
Bhubaneswar,Orissa
Ph: 09861463396
International :
Middle East – Saudi Arabia:
Building No-116, Malaz, Al Hasa Street,
Behind Zarir Book Store,
Post Box No-50298, Riyadh 11523, Kingdom of Saudi Arabia
Tel. No:+966 1472 8234
Fax No: +966 1473 2006
Email: saudi@visionconsultingindia.com