normative theory

1. NORMATIVE THEORIES
Authoritarian Theory

2. GROUP MEMBERS

3. RABIA AMEER ALI
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4. MAHNOOR KAMRAN
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5. ZAHRA SHAKEEL
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6. AMEIN BUKHARI
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7. RABIA USMAN
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8. AZKA HADIER
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9. SHABANA MAQSOOD
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10. WHAT IS
NORMATIVE
THEORY?

11. GOALS OF NORMATIVE
THEORIES
1. Elimination of irresponsible content
2. Clean up the media
3. Make them more respectable and credible

12. GOALS OF NORMATIVE
THEORIES
4. Answer to these questions
• Should media do something more than merely distribute whatever
content will earn them the greatest profits in the shortest time?
• Are there some essential public services that media should provide
even if no immediate profits can be earned?
• Should media become involved in identifying and solving social
problems?
• Is it necessary or advisable that media serve as watchdogs and protect
consumers against business fraud and corrupt bureaucrats?

13. NORMATIVE THEORIES
Normative Theories are type of theories that
describes an ideal way for a media system to be
structured and operated.

15. AUTHORITARIAN THEORY
It is the idea that placed all forms of
communication under the control of a
governing elites or authorities.

16. ORIGIN OF THEORY
• Originated from the philosophy of Plato (407-327
B.C.)
• The English monarchs used this approach
• Media is influenced and overpowered by power
and authority in the nations

17. WHAT IS ABSOLUTE POWER OF
MONARCH
 Absolute monarchy – a form of government where a single ruler,
usually called a king or queen, has complete control over all parts of
the government. His/her power is not limited by a constitution or by
the law. In an absolute monarchy, the transmission of power is
hereditary.

18. HISTORICAL BACKGROUND
 it is recognized in 1956 by three professors of communication
1. fred S. siebert 2. theodore peterson and 3. wilbur schramm.
 developed in the 16th and 17th century in England
 Who owns the media in an authoritarian system?
 History provides us with many examples. Two stand out:
“Germany under Hitler and Italy under Mussolini”

19. WHAT IS
CENSORSHIP?

20. CENSORSHIP
Censorship is a suppression of any
communication which may consider as
harmful to the people, King,
government and its nation.

21. WHAT ARE THE
DIFFERENT KINDS OF
CENSOR?

22. TYPES
 There are different types of censors
 Political censor  Moral censor
 Religious censor  Military censor
 Corporate censor etc.