2. Step 1: Observe & Reflect
3 Key Takeaways
1. Empathize …
– The importance of deep empathy… observing, engaging,
and immersing in the user’s context to uncover ideas
2. Prototype & Test …
– Many useful tools for prototyping… the emphasis on
learning quickly rather than “getting it right” the first time
3. Space & Tools …
– Many superb examples of how to design space and
incorporate tools to improve creativity… whiteboards on
wheels; open floor space; ready access to prototyping
tools; etc.
3. Step 1: Observe & Reflect
The Design Thinking Process as I Experienced It
A. Locker room example
4. Step 1: Observe & Reflect
The Design Thinking Process as I Experienced It
B. d.school methodology as I learned it
1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test