Map for the digital transformation of a pharmaceutical global MNC. Click & Collect. Territory. All the elements of DT map embedded in the presentation viz; Vision, customer experience, individual and processes, Business and technology model. From real time industry domain knowledge and experience. Initial formulation, strategy, customer alignment, processes, learning and growth, financials. Alignment of company visio, customer experience, customer retention and value of interaction.
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DT_MAP_PROJECT1_RizwanulHaque.docx
1. 1
Title: Digital transformation map
Objective: Design a map for the digital transformation of a pharmaceutical MNC.
BUSINESS: manufacturing and distributing transformational life saving therapies globally.
Mission : To Deliver excellence with deep commitment to people and fast accessibility to customers
globally.
DIGITAL TRANSFORMATION:
Problem statement: There are different stakeholders involved in the international trade. And different
document exchange happens at each stage. There was lot of time and cost involved in this exchange per
consignment.
Delay in delivery of therapy and services.
DIGITAL STRATEGY AND OBJECTIVE: Ingegrate the systems of the different stake holders and
securely transfer the documents. Efficient Cross border trade/delivery.
Saves Time & Cost
20 % decrease in the lead time
10 % resources redeployment/ put into more productive jobs
Automated sharing of documents
Audit trails with zero reconciliation
Digitization of the entire documentation processes.
Training the staff on blockchain.
CHECKLIST: Available Process, Technology and Culture :
Complex traditional approach;
a. Time: each document in cross border trade travels to multiple stake holders; Takes Four
hours to make those documents ready; Five – Ten days to reach destination;
Cost: courier, paper, archiving cost high, loss of or misplaced document; unavailability of
document on-time leading to fines & penalties.
Fraud: Tampering of original documents
b. BMR (batch manufacturing records), Quality documents, LIMS (Laboratory Information
Management System) / ERP(SAP) operates in silos.
c. Counterfeiting of drugs, audit trail
d. Title documentation (invoice, packing list, B/L, certificate of origin et al digitized, yet,
printed and signature manual
TECHNOLOGY AND ARCHITECTURE: AI & Blockchain
Digitisation of by developing web forms for specific purposes by using react java script, node JS.
Blockchain: problem statement, solution approach. Integration of SAP, Rest API (Application
programming interface), HYPERLEDGER , access to ledger, digital signature, smart contract.
2. 2
PROPOSED SOLUTION:
‘Block Chain enabled solution – Innovative approach’
Build documents as token on block chain, encrypted and decentralized.
Company identified that there can be a streamlined & automated information exchange in real time to
make this happen, the supply chain team at company with the help of technology partners, researched
the documentation processes & noted that there can be the best use case considering technology
partners to build a blockchain platform for the same.
Company started to analyze the subsidiary that would match and understand the importance of the
project and could get going with it.
PROTOTYPE DEVELOPMENT AND BETA VERSION TESTING:
Product development, onboarding stakeholder end-to-end. Beta version launch with small cohort of
customers.
CUSTOMER FEEDBACK AND CUSTOMIZATION:
AI enabled chat-bot for customer query’s and feedback online and offline from Sales & Marketing
interaction.
IMPLEMENTATION:
Supply chain department needed to implement this as soon as possible for the streamlined process of
data exchange to achieve the overall objectives.
MONITORING:
AMC and technology upgradation and improvement
FUTURE DIGITAL TRANSFORMATION CONTINUUM : Echoing these high hopes for the future,
Company aims to replicate the same process with their other subsidiaries and Rest Of the World.
Document Prepared by: Rizwanul Haque (Mr.), all copyrights reserved..